Wednesday, December 14, 2022<\/p>\n
\n Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on
\n search results.\n<\/p>\n
\n SpamBrain is our \n Our launch today, which we refer to as the December 2022 link spam update<\/strong>, will \n As we have always emphasized, links obtained primarily for artificial manipulation of Search
\n AI-based spam-prevention system<\/a>.
\n Besides using it to detect spam directly, it can now detect both sites buying links, and sites
\n used for the purpose of passing outgoing links.\n<\/p>\nWhat this update means for your site<\/h2>\n
\n take about two weeks to fully roll out. Ranking may change as spammy links are neutralized and any
\n credit passed by these unnatural links are lost. This launch will affect all languages.\n<\/p>\n
\n rankings are link spam<\/a>. Our
\n algorithms and manual actions aim to nullify these unnatural links at scale, and we will continue
\n to improve our coverage. If you come across sites that engage in inorganic link building, please
\n report them to us<\/a>. If you have specific
\n feedback in regards to this update, feel free to post in our
\n help community<\/a>.\n<\/p>\n