{"id":25268,"date":"2023-04-19T00:00:00","date_gmt":"2023-04-19T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/the-role-of-page-experience-in-creating-helpful-content\/"},"modified":"2023-04-19T00:00:00","modified_gmt":"2023-04-19T00:00:00","slug":"the-role-of-page-experience-in-creating-helpful-content","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/the-role-of-page-experience-in-creating-helpful-content\/","title":{"rendered":"The role of page experience in creating helpful content"},"content":{"rendered":"<p class=\"gargardate\">Wednesday, April 19, 2023<\/p>\n<aside class=\"key-point\">It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our updated documentation on <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/core-web-vitals\/\">page experience<\/a>.<\/aside>\n<p>\n    Helpful content generally offers a good page experience. That&#8217;s why today, we&#8217;ve added a section on page experience<br \/>\n    to our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/helpful-content\/\">guidance on<br \/>\n        creating helpful content<\/a> and revised our <a\n        href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/core-web-vitals\/\">help page about page<br \/>\n        experience<\/a>. We think this all will help site owners consider page experience more holistically as part of<br \/>\n    the content creation process.\n<\/p>\n<p>We haven&#8217;t introduced any major new aspects of page experience to consider versus our previous<br \/>\n    guidance. If you&#8217;ve been paying attention to things we&#8217;ve talked about in the past, such as Core Web Vitals, all<br \/>\n    that remains as before.\n<\/p>\n<h2 id=\"streamlining-our-page-experience-guidance\" tabindex=\"-1\">Streamlining our page experience guidance<\/h2>\n<p>\n    For years, our core ranking systems have sought to reward content providing a good page experience, as covered in<br \/>\n    guidance we gave in <a\n        href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/more-guidance-on-building-high-quality-sites\/\">2011<\/a>,<br \/>\n    updated in <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/what-site-owners-should-know-about-googles-august-2019-core-update\/\">2019<\/a> and made part of our <a\n        href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/helpful-content\/\">Creating helpful,<br \/>\n        reliable, people-first content<\/a> help page last year.\n<\/p>\n<p>\n    That help page is a key resource for our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-essentials-overview\/\">Suchen<br \/>\n        Essentials<\/a>. We regularly refer anyone seeking to be successful with Google Search to read through the<br \/>\n    self-assessment questions and other guidance on it. But while some aspects of page experience were covered in the<br \/>\n    page&#8217;s &#8220;Presentation and production questions&#8221; section, others were not. We&#8217;ve now improved this by adding a <a\n        href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/helpful-content\/#page-experience\">section on<br \/>\n        providing a great page experience<\/a>, to explain how those hoping to be successful in Search should be<br \/>\n    considering this.\n<\/p>\n<p>\n    In turn, that section links over to our revised <a\n        href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/core-web-vitals\/\">Understanding page<br \/>\n        experience in Google Search results<\/a> help page, which explains the role of page experience in more detail,<br \/>\n    along with self-assessment questions and resources. That page brings together in one place some key aspects of page<br \/>\n    experience to consider, aspects that are unchanged from what we&#8217;ve talked about in recent years.\n<\/p>\n<h2 id=\"search-console-reports\" tabindex=\"-1\">Search Console reports<\/h2>\n<p>\n    In the coming months, the Page Experience report within<br \/>\n    <a href=\"https:\/\/search.google.com\/search-console\/about\" class=\"external-link\">Search Console<\/a><br \/>\n    will transform into a new page that links to our general guidance about page experience,<br \/>\n    along with a dashboard-view of the individual Core Web Vitals and HTTPS reports that will<br \/>\n    remain in Search Console.\n<\/p>\n<p>\n    Also starting December 1, 2023, we&#8217;ll be retiring Search Console&#8217;s &#8220;Mobile Usability&#8221; report, the <a\n        href=\"https:\/\/search.google.com\/test\/mobile-friendly\" class=\"external-link\">Mobile-Friendly Test<\/a> tool and <a\n        href=\"https:\/\/developers.google.com\/webmaster-tools\/search-console-api\/reference\/rest\" class=\"external-link\">Mobile-Friendly<br \/>\n        Test API<\/a>. This doesn&#8217;t mean that mobile usability isn&#8217;t important for success with Google Search. It remains<br \/>\n    critical for users, who are using mobile devices more than ever, and as such, it remains a part of our page<br \/>\n    experience guidance. But in the nearly ten years since we <a\n        href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/tracking-mobile-usability-in-webmaster-tools\/\">initially<br \/>\n        launched<\/a> this report, many other robust resources for evaluating mobile usability have emerged, including <a\n        href=\"https:\/\/developer.chrome.com\/docs\/lighthouse\/overview\" class=\"external-link\">Lighthouse<\/a> from Chrome.\n<\/p>\n<p>\n    Overall, we hope this work will help creators and site owners continue to succeed with their visitors by providing a<br \/>\n    great page experience and by doing so, also succeed in Google Search.\n<\/p>\n<h2 id=\"faq\" tabindex=\"-1\">FAQ<\/h2>\n<h3 id=\"without-the-page-experience-report,-how-do-i-know-if-my-site-provides-a-great-page-experience\" tabindex=\"-1\">\n    Without the Page Experience report, how do I know if my site provides a great page experience?<br \/>\n<\/h3>\n<p>\n    The page experience report was intended as a general guidepost of some metrics that aligned with good page<br \/>\n    experience, not as a comprehensive assessment of all the different aspects. Those seeking to provide a good page<br \/>\n    experience should take an holistic approach, including following some of our self-assessment questions covered on<br \/>\n    our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/core-web-vitals\/#assess\">Understanding page experience in Google Search results<\/a> page.\n<\/p>\n<h3 id=\"is-there-a-single-page-experience-signal-that-google-search-uses-for-ranking\" data-text='     Is there a single \"page experience signal\" that Google Search uses for ranking? ' tabindex=\"-1\">\n    Is there a single &#8220;page experience signal&#8221; that Google Search uses for ranking?<br \/>\n<\/h3>\n<p>\n    There is no single signal. Our core ranking systems look at a variety of signals that align with overall page<br \/>\n    experience.\n<\/p>\n<h3 id=\"page-experience-signals-had-been-listed-as-core-web-vitals,-mobile-friendly,-https-and-no-intrusive-interstitials.-are-these-signals-still-used-in-search-rankings\" tabindex=\"-1\">\n    Page experience signals had been listed as Core Web Vitals, mobile-friendly, HTTPS and no intrusive<br \/>\n    interstitials. Are these signals still used in search rankings?<br \/>\n<\/h3>\n<p>\n    While not all of these may be directly<br \/>\n    used to inform ranking, we do find that all of these aspects of page experience align with success in search<br \/>\n    ranking, and are worth attention.\n<\/p>\n<h3 id=\"are-core-web-vitals-still-important\" tabindex=\"-1\">\n    Are Core Web Vitals still important?<br \/>\n<\/h3>\n<p>\n    We highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user<br \/>\n    experience generally. However, great page experience involves more than Core Web Vitals. Good stats within the<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9205520\" class=\"external-link\">Core Web Vitals report<\/a><br \/>\n    in Search Console or third-party Core Web Vitals reports don&#8217;t guarantee good rankings.\n<\/p>\n<h3 id=\"what-does-this-mean-for-the-page-experience-update\" data-text='     What does this mean for the \"page experience update\"? ' tabindex=\"-1\">\n    What does this mean for the &#8220;page experience update&#8221;?<br \/>\n<\/h3>\n<p>\n    The page experience update was a concept to describe a set of key page experience aspects for site owners to focus<br \/>\n    on. In particular, it <a\n        href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/more-time-tools-and-details-on-the-page-experience-update\/#details\">introduced<\/a><br \/>\n    Core Web Vitals as a new signal that our core ranking systems considered, along with other page experience signals<br \/>\n    such as HTTPS that they&#8217;d already been considering. It was not a separate ranking system, and it did not combine all<br \/>\n    these signals into one single &#8220;page experience&#8221; signal.\n<\/p>\n<h3 id=\"is-good-page-experience-required-to-appear-in-the-top-stories-carousel-on-mobile\" data-text='     Is good page experience required to appear in the \"Top stories\" carousel on mobile? ' tabindex=\"-1\">\n    Is good page experience required to appear in the &#8220;Top stories&#8221; carousel on mobile?<br \/>\n<\/h3>\n<p>\n    Page experience is not an eligibility requirement to appear anywhere in the &#8220;Top stories&#8221; section. As long as<br \/>\n    content meets <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/9607104\" class=\"external-link\">Google News best<br \/>\n        practices<\/a> and <a href=\"https:\/\/support.google.com\/news\/publisher-center\/answer\/6204050\" class=\"external-link\">Google News<br \/>\n        policies<\/a>, our automated systems may consider it.\n<\/p>\n<h3 id=\"is-page-experience-evaluated-on-a-site-wide-or-page-specific-basis\" tabindex=\"-1\">\n    Is page experience evaluated on a site-wide or page-specific basis?<br \/>\n<\/h3>\n<p>\n    Our core ranking systems generally evaluate content on a page-specific basis, including when<br \/>\n    understanding aspects related to page experience. However, we do have some site-wide assessments.\n<\/p>\n<h3 id=\"does-page-experience-factor-into-the-helpful-content-system\" tabindex=\"-1\">\n    Does page experience factor into the helpful content system?<br \/>\n<\/h3>\n<p>\n    The helpful content system is primarily focused on signals related to content, rather than presentation and page<br \/>\n    experience. However, just as our core ranking systems consider signals that align with good page experience, so does<br \/>\n    the <a href=\"https:\/\/developers.google.com\/search\/updates\/helpful-content-update\">helpful content system<\/a>, to a<br \/>\n    degree.\n<\/p>\n<h3 id=\"how-important-is-page-experience-to-ranking-success\" tabindex=\"-1\">\n    How important is page experience to ranking success?<br \/>\n<\/h3>\n<p>\n    Google Search always seeks to show the most relevant content, even if the page experience is sub-par. But for many<br \/>\n    queries, there is lots of helpful content available. Having a great page experience can contribute to success in<br \/>\n    Search, in such cases.\n<\/p>\n<p class=\"byline-author\">Posted by <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/danny-sullivan\">Danny Sullivan<\/a>, public liaison for<br \/>\n    Google Search<\/p>\n<hr>\n<h2 id=\"updates\" tabindex=\"-1\">\n    Updates<br \/>\n<\/h2>\n<ul>\n<li><b>Update on January 31, 2024<\/b>:<br \/>\n    <a href=\"https:\/\/web.dev\/blog\/inp-cwv-march-12\" class=\"external-link\">Interaction to Next Paint (INP) will replace FID<\/a><br \/>\n    as a part of Core Web Vitals on March 12, 2024.<\/li>\n<li><b>Update on November 8, 2023<\/b>: We&#8217;re also retiring the Good page experience search<br \/>\n    appearance filter from the Performance report, as page experience has evolved to include more<br \/>\n    aspects than just Core Web Vitals and HTTPS. To allow time for adjusting your API calls, support<br \/>\n    for this search appearance filter in the Search Console API will be removed in 180 days.\n    <\/li>\n<li><b>Update on March 12, 2024<\/b>:<br \/>\n    <a href=\"https:\/\/web.dev\/blog\/inp-cwv-launch\" class=\"external-link\">Interaction to Next Paint (INP) has replaced FID<\/a> as a part of Core Web Vitals.\n    <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, April 19, 2023 It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Check out our updated documentation on page experience. Helpful content generally offers a good page experience. That&#8217;s why today, we&#8217;ve [&hellip;]<\/p>\n","protected":false},"menu_order":80534,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25268","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27388"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25268"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25268"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}