{"id":25275,"date":"2023-05-23T00:00:00","date_gmt":"2023-05-23T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/understanding-news-topic-authority\/"},"modified":"2023-05-23T00:00:00","modified_gmt":"2023-05-23T00:00:00","slug":"understanding-news-topic-authority","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/understanding-news-topic-authority\/","title":{"rendered":"Understanding news topic authority"},"content":{"rendered":"<p class=\"gargardate\">Tuesday, May 23, 2023<\/p>\n<p>\n  Major news events are often covered by a wide array of news sites. This can present a challenge<br \/>\n  for Google users who are looking for publications with a particular expertise on a<br \/>\n  topic&mdash;such as a finance outlet for a query about the impact of an economic report or a local<br \/>\n  publication reporting on a disaster in their area. Such knowledgeable and helpful work can be<br \/>\n  overtaken among more general coverage.\n<\/p>\n<p>\n  To better surface relevant, expert, and knowledgeable content in Google Search and News, Google<br \/>\n  developed a system called topic authority that helps determine which expert sources are helpful to<br \/>\n  someone\u2019s newsy query in certain specialized topic areas, such as health, politics, or finance.\n<\/p>\n<h2 id=\"how-topic-authority-works\" tabindex=\"-1\">How topic authority works<\/h2>\n<p>\n  The topic authority system looks at a variety of signals to understand the degree of expertise a<br \/>\n  publication has in particular areas. A few of the most prominent signals are:\n<\/p>\n<ul>\n<li>\n    <strong>How notable a source is for a topic or location:<\/strong> Our systems understand<br \/>\n    publications that seem especially relevant to topics or locations. For example, they can tell<br \/>\n    that people looking for news on Nashville high school football often turn to a publication like<br \/>\n    <a href=\"https:\/\/www.tennessean.com\/\" class=\"external-link\">The Tennessean<\/a> for local<br \/>\n    coverage.\n  <\/li>\n<li>\n    <strong>Influence and original reporting<\/strong>: Our system looks at how original reporting<br \/>\n    (for example the publisher that first broke a story) is cited by other publishers to understand<br \/>\n    how a publication is influential and authoritative on a topic. In 2022, we added the<br \/>\n    <a href=\"https:\/\/blog.google\/products\/news\/fact-checking-misinformation-google-features\/\" class=\"external-link\">Highly Cited<\/a><br \/>\n    label to give people an easier way to identify stories that have been frequently cited by other<br \/>\n    news organizations.\n  <\/li>\n<li>\n    <strong>Source reputation<\/strong>: Our system also looks at a source\u2019s history of high-quality<br \/>\n    reporting, or recommendations from expert sources, such as professional societies. For example,<br \/>\n    a publication\u2019s history doing original reporting or their journalistic awards are strong<br \/>\n    evidence of positive reputation for news websites.\n  <\/li>\n<\/ul>\n<h2 id=\"how-topic-authority-helps-with-news-searches\" tabindex=\"-1\">How topic authority helps with news searches<\/h2>\n<p>\n  Topic authority has been an important signal to better serve local news queries&mdash;giving<br \/>\n  readers around the world more helpful local and regional content in both Top Stories and other<br \/>\n  news features.\n<\/p>\n<p>\n  Here\u2019s one way topic authority can help in a search: say, for example, there was a flood where you<br \/>\n  lived. The topic authority signal helps us identify content from publications in that region that<br \/>\n  regularly cover topics in your city or town and surface them towards the top of your search<br \/>\n  results. These are likely familiar publications that are trusted voices in the community, even<br \/>\n  though larger national outlets may be covering the flood as well.\n<\/p>\n<p>\n  Our emphasis on topic authority means that we\u2019re also able to serve original reporting from the<br \/>\n  news teams that are intimately familiar with the location and topic. Local publishers are more<br \/>\n  likely to show up more often for news events they cover in their area. Publishers with a specific<br \/>\n  expertise are more likely to surface when their content is most helpful to understand a news story<br \/>\n  about a specific topic or field.\n<\/p>\n<p>\n  Publishers looking for success with topic authority should do exactly what their publications<br \/>\n  would normally do: provide great coverage about the areas and topics they know well. Such work<br \/>\n  should naturally align with what our topic authority system measures and with our general guidance<br \/>\n  about creating<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/helpful-content\/\">helpful, people-first content<\/a>.\n<\/p>\n<p class=\"byline-author\">\n  Posted by <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/jennifer-granito\">Jen Granito<\/a>, Group Product Manager,<br \/>\n  Suchen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tuesday, May 23, 2023 Major news events are often covered by a wide array of news sites. This can present a challenge for Google users who are looking for publications with a particular expertise on a topic&mdash;such as a finance outlet for a query about the impact of an economic report or a local publication [&hellip;]<\/p>\n","protected":false},"menu_order":80500,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25275","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25275\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27395"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25275"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25275"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}