{"id":25503,"date":"2026-09-05T02:44:24","date_gmt":"2026-09-04T23:44:24","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/breadcrumb-breadcrumblist-structured-data\/"},"modified":"2026-09-05T02:44:24","modified_gmt":"2026-09-04T23:44:24","slug":"breadcrumb-breadcrumblist-structured-data","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/breadcrumb-breadcrumblist-structured-data\/","title":{"rendered":"Breadcrumb (BreadcrumbList) structured data"},"content":{"rendered":"<p><img decoding=\"async\" class=\"attempt-right\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-bcccbca223fb.png\" loading=\"lazy\" alt=\"Breadcrumb in search results\"><\/p>\n<p>A breadcrumb trail on a page indicates the page&#8217;s position in the site hierarchy, and it may<br \/>\n  help users understand and explore a site effectively. A user can navigate all the way up in<br \/>\n  the site hierarchy, one level at a time, by starting from the last breadcrumb in the<br \/>\n  breadcrumb trail.<\/p>\n<h2 id=\"availability\" tabindex=\"-1\">Feature availability<\/h2>\n<p>This feature is available on desktop in all regions and languages where Google Search is available.<\/p>\n<h2 id=\"add-structured-data\" tabindex=\"-1\">\n    How to add structured data<br \/>\n  <\/h2>\n<p>\n    Structured data is a standardized format for providing information about a page and classifying the page<br \/>\n    content. If you&#8217;re new to structured data, you can learn more about<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">how structured data works<\/a>.\n    <\/p>\n<p>\n    Here&#8217;s an overview of how to build, test, and release structured data.<\/p>\n<ol>\n<li>Add the <a href=\"#structured-data-type-definitions\">required properties<\/a>. Based on the<br \/>\n      format you&#8217;re using, learn where to <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/#format-placement\">insert structured data on the page<\/a>.<\/p>\n<aside class=\"note\">\n      <b>Using a CMS?<\/b> It may be easier to use a plugin that&#8217;s integrated into your CMS.<br \/>\n      <br \/>\n      <b>Using JavaScript?<\/b> Learn how to<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/generate-structured-data-with-javascript\/\">generate structured data with JavaScript<\/a>.<\/aside>\n<\/li>\n<li>Follow the <a href=\"#guidelines\">guidelines<\/a>.<\/li>\n<li>Validate your code using the<br \/>\n      <a href=\"https:\/\/search.google.com\/test\/rich-results\" class=\"external-link\">Rich Results Test<\/a><br \/>\n      and fix any critical errors. Consider also fixing any non-critical issues that may be flagged<br \/>\n      in the tool, as they can help improve the quality of your structured data (however, this isn&#8217;t necessary to be eligible for rich results). <\/li>\n<li>Deploy a few pages that include your structured data and use the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\">URL Inspection tool<\/a> to test how Google sees the page. Be sure that your page is<br \/>\n      accessible to Google and not blocked by a robots.txt file, the <code>noindex<\/code> tag, or<br \/>\n      login requirements. If the page looks okay, you can<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/recrawl-request\/\" class=\"external-link\">ask Google to recrawl your URLs<\/a>.<\/p>\n<aside class=\"note\"><b>Note<\/b>: Allow time for re-crawling and re-indexing. Remember that it<br \/>\n      may take several days after publishing a page for Google to find and crawl it.<\/aside>\n<\/li>\n<li>To keep Google informed of future changes, we recommend that you<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/build-submit-sitemap\/\" class=\"external-link\">submit a sitemap<\/a>. You can automate this with the<br \/>\n      <a href=\"https:\/\/developers.google.com\/webmaster-tools\/v1\/sitemaps\" class=\"external-link\">Search Console Sitemap API<\/a>.<\/li>\n<\/ol>\n<h2 id=\"example\" tabindex=\"-1\">Examples<\/h2>\n<p>Google Search uses breadcrumb markup in the body of a web page to categorize<br \/>\nthe information from the page in search results. Often, as illustrated in<br \/>\nfollowing use cases, users can arrive at a page from very different types of<br \/>\nsearch queries. While each search may return the same web page, the breadcrumb<br \/>\ncategorizes the content within the context of the Google Search query. The page<br \/>\nfor the winners of a fictional book award might use the following breadcrumb trails:<\/p>\n<h3 id=\"year-genre example\" tabindex=\"-1\">Single breadcrumb trail<\/h3>\n<p>If there is only one breadcrumb trail that can lead to the page, the page could specify the<br \/>\n  following breadcrumb trail:<\/p>\n<p><a href=\"https:\/\/www.example.com\/books\" class=\"external-link\">Books<\/a> <span aria-label=\"and then\">\u203a<\/span><br \/>\n  <a href=\"https:\/\/www.example.com\/books\/sciencefiction\" class=\"external-link\">Science Fiction<\/a> <span aria-label=\"and then\">\u203a<\/span><br \/>\n  Award Winners<\/p>\n<div class=\"ds-selector-tabs\">\n<section>\n<h3 id=\"json-ld\" tabindex=\"-1\">JSON-LD<\/h3>\n<p>Here&#8217;s an example in JSON-LD to support that breadcrumb:<\/p>\n<form method=\"post\" target=\"_blank\" action=\"https:\/\/search.google.com\/test\/rich-results?utm_campaign=devsite&#038;utm_medium=rdfa&#038;utm_source=breadcrumb\"><input type=\"submit\" value=\"Try it out in the Rich Results Test\" \/><textarea name=\"code_snippet\" style=\"display:none\">&lt;html&gt;<br \/>\n  &lt;head&gt;<br \/>\n    &lt;title&gt;Award Winners&lt;\/title&gt;<br \/>\n    &lt;script type=&#8221;application\/ld+json&#8221;&gt;<br \/>\n    {<br \/>\n      &#8220;@context&#8221;: &#8220;https:\/\/schema.org&#8221;,<br \/>\n      &#8220;@type&#8221;: &#8220;BreadcrumbList&#8221;,<br \/>\n      &#8220;itemListElement&#8221;: [{<br \/>\n        &#8220;@type&#8221;: &#8220;ListItem&#8221;,<br \/>\n        &#8220;position&#8221;: 1,<br \/>\n        &#8220;name&#8221;: &#8220;Books&#8221;,<br \/>\n        &#8220;item&#8221;: &#8220;https:\/\/example.com\/books&#8221;<br \/>\n      },{<br \/>\n        &#8220;@type&#8221;: &#8220;ListItem&#8221;,<br \/>\n        &#8220;position&#8221;: 2,<br \/>\n        &#8220;name&#8221;: &#8220;Science Fiction&#8221;,<br \/>\n        &#8220;item&#8221;: &#8220;https:\/\/example.com\/books\/sciencefiction&#8221;<br \/>\n      },{<br \/>\n        &#8220;@type&#8221;: &#8220;ListItem&#8221;,<br \/>\n        &#8220;position&#8221;: 3,<br \/>\n        &#8220;name&#8221;: &#8220;Award Winners&#8221;<br \/>\n      }]<br \/>\n    }<br \/>\n    &lt;\/script&gt;<br \/>\n  &lt;\/head&gt;<br \/>\n  &lt;body&gt;<br \/>\n  &lt;\/body&gt;<br \/>\n&lt;\/html&gt;<\/textarea><\/form>\n<p><\/p>\n<div><\/div>\n<\/section>\n<section>\n<h3 id=\"rdfa\" tabindex=\"-1\">RDFa<\/h3>\n<p>Here&#8217;s an example in RDFa to support that breadcrumb:<\/p>\n<form method=\"post\" target=\"_blank\" action=\"https:\/\/search.google.com\/test\/rich-results?utm_campaign=devsite&#038;utm_medium=rdfa&#038;utm_source=breadcrumb\"><input type=\"submit\" value=\"Try it out in the Rich Results Test\" \/><textarea name=\"code_snippet\" style=\"display:none\">&lt;html&gt;<br \/>\n  &lt;head&gt;<br \/>\n    &lt;title&gt;Award Winners&lt;\/title&gt;<br \/>\n  &lt;\/head&gt;<br \/>\n  &lt;body&gt;<br \/>\n    &lt;ol vocab=&#8221;https:\/\/schema.org\/&#8221; typeof=&#8221;BreadcrumbList&#8221;&gt;<br \/>\n      &lt;li property=&#8221;itemListElement&#8221; typeof=&#8221;ListItem&#8221;&gt;<br \/>\n        &lt;a property=&#8221;item&#8221; typeof=&#8221;WebPage&#8221;<br \/>\n            href=&#8221;https:\/\/example.com\/books&#8221;&gt;<br \/>\n          &lt;span property=&#8221;name&#8221;&gt;Books&lt;\/span&gt;&lt;\/a&gt;<br \/>\n        &lt;meta property=&#8221;position&#8221; content=&#8221;1&#8243;&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n      \u203a<br \/>\n      &lt;li property=&#8221;itemListElement&#8221; typeof=&#8221;ListItem&#8221;&gt;<br \/>\n        &lt;a property=&#8221;item&#8221; typeof=&#8221;WebPage&#8221;<br \/>\n            href=&#8221;https:\/\/example.com\/books\/sciencefiction&#8221;&gt;<br \/>\n          &lt;span property=&#8221;name&#8221;&gt;Science Fiction&lt;\/span&gt;&lt;\/a&gt;<br \/>\n        &lt;meta property=&#8221;position&#8221; content=&#8221;2&#8243;&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n      \u203a<br \/>\n      &lt;li property=&#8221;itemListElement&#8221; typeof=&#8221;ListItem&#8221;&gt;<br \/>\n        &lt;span property=&#8221;name&#8221;&gt;Award Winners&lt;\/span&gt;<br \/>\n        &lt;meta property=&#8221;position&#8221; content=&#8221;3&#8243;&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n    &lt;\/ol&gt;<br \/>\n  &lt;\/body&gt;<br \/>\n&lt;\/html&gt;<\/textarea><\/form>\n<p><\/p>\n<div><\/div>\n<\/section>\n<section>\n<h3 id=\"microdata\" tabindex=\"-1\">Microdata<\/h3>\n<p>Here&#8217;s an example in Microdata to support that breadcrumb:<\/p>\n<form method=\"post\" target=\"_blank\" action=\"https:\/\/search.google.com\/test\/rich-results?utm_campaign=devsite&#038;utm_medium=microdata&#038;utm_source=breadcrumb\"><input type=\"submit\" value=\"Try it out in the Rich Results Test\" \/><textarea name=\"code_snippet\" style=\"display:none\">&lt;html&gt;<br \/>\n  &lt;head&gt;<br \/>\n    &lt;title&gt;Award Winners&lt;\/title&gt;<br \/>\n  &lt;\/head&gt;<br \/>\n  &lt;body&gt;<br \/>\n    &lt;ol itemscope itemtype=&#8221;https:\/\/schema.org\/BreadcrumbList&#8221;&gt;<br \/>\n      &lt;li itemprop=&#8221;itemListElement&#8221; itemscope<br \/>\n          itemtype=&#8221;https:\/\/schema.org\/ListItem&#8221;&gt;<br \/>\n        &lt;a itemprop=&#8221;item&#8221; href=&#8221;https:\/\/example.com\/books&#8221;&gt;<br \/>\n            &lt;span itemprop=&#8221;name&#8221;&gt;Books&lt;\/span&gt;&lt;\/a&gt;<br \/>\n        &lt;meta itemprop=&#8221;position&#8221; content=&#8221;1&#8243; \/&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n      \u203a<br \/>\n      &lt;li itemprop=&#8221;itemListElement&#8221; itemscope<br \/>\n          itemtype=&#8221;https:\/\/schema.org\/ListItem&#8221;&gt;<br \/>\n        &lt;a itemscope itemtype=&#8221;https:\/\/schema.org\/WebPage&#8221;<br \/>\n           itemprop=&#8221;item&#8221; itemid=&#8221;https:\/\/example.com\/books\/sciencefiction&#8221;<br \/>\n           href=&#8221;https:\/\/example.com\/books\/sciencefiction&#8221;&gt;<br \/>\n          &lt;span itemprop=&#8221;name&#8221;&gt;Science Fiction&lt;\/span&gt;&lt;\/a&gt;<br \/>\n        &lt;meta itemprop=&#8221;position&#8221; content=&#8221;2&#8243; \/&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n      \u203a<br \/>\n      &lt;li itemprop=&#8221;itemListElement&#8221; itemscope<br \/>\n          itemtype=&#8221;https:\/\/schema.org\/ListItem&#8221;&gt;<br \/>\n        &lt;span itemprop=&#8221;name&#8221;&gt;Award winners&lt;\/span&gt;<br \/>\n        &lt;meta itemprop=&#8221;position&#8221; content=&#8221;3&#8243; \/&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n    &lt;\/ol&gt;<br \/>\n  &lt;\/body&gt;<br \/>\n&lt;\/html&gt;<\/textarea><\/form>\n<p><\/p>\n<div><\/div>\n<\/section>\n<section>\n<h3 id=\"html\" tabindex=\"-1\">\n      HTML<br \/>\n    <\/h3>\n<p>Here&#8217;s an example of an HTML breadcrumb block within the page as part of the visual design.<\/p>\n<div><\/div>\n<\/section>\n<\/div>\n<h3 id=\"html_example\" tabindex=\"-1\">Multiple breadcrumb trail<\/h3>\n<p>If there are multiple ways to navigate to a page on your site, you can specify multiple<br \/>\n  breadcrumb trails for a single page. Here&#8217;s one breadcrumb trail that leads to a page<br \/>\n  for award winning books:<\/p>\n<p><a href=\"https:\/\/www.example.com\/books\" class=\"external-link\">Books<\/a> <span aria-label=\"and then\">\u203a<\/span><br \/>\n  <a href=\"https:\/\/www.example.com\/books\/sciencefiction\" class=\"external-link\">Science Fiction<\/a> <span aria-label=\"and then\">\u203a<\/span><br \/>\n  Award Winners\n<\/p>\n<p>\n  Here&#8217;s the another breadcrumb trail that leads to the same page:\n<\/p>\n<p>\n  <a href=\"https:\/\/www.example.com\/literature\" class=\"external-link\">Literature<\/a> <span aria-label=\"and then\">\u203a<\/span><br \/>\n  Award Winners<\/p>\n<div class=\"ds-selector-tabs\">\n<section>\n<h3 id=\"json-ld_1\" tabindex=\"-1\">JSON-LD<\/h3>\n<p>Here&#8217;s the example JSON-LD that supports multiple breadcrumb trails:<\/p>\n<form method=\"post\" target=\"_blank\" action=\"https:\/\/search.google.com\/test\/rich-results?utm_campaign=devsite&#038;utm_medium=rdfa&#038;utm_source=breadcrumb\"><input type=\"submit\" value=\"Try it out in the Rich Results Test\" \/><textarea name=\"code_snippet\" style=\"display:none\">&lt;html&gt;<br \/>\n  &lt;head&gt;<br \/>\n    &lt;title&gt;Award Winners&lt;\/title&gt;<br \/>\n    &lt;script type=&#8221;application\/ld+json&#8221;&gt;<br \/>\n    [{<br \/>\n      &#8220;@context&#8221;: &#8220;https:\/\/schema.org&#8221;,<br \/>\n      &#8220;@type&#8221;: &#8220;BreadcrumbList&#8221;,<br \/>\n      &#8220;itemListElement&#8221;: [{<br \/>\n        &#8220;@type&#8221;: &#8220;ListItem&#8221;,<br \/>\n        &#8220;position&#8221;: 1,<br \/>\n        &#8220;name&#8221;: &#8220;Books&#8221;,<br \/>\n        &#8220;item&#8221;: &#8220;https:\/\/example.com\/books&#8221;<br \/>\n      },{<br \/>\n        &#8220;@type&#8221;: &#8220;ListItem&#8221;,<br \/>\n        &#8220;position&#8221;: 2,<br \/>\n        &#8220;name&#8221;: &#8220;Science Fiction&#8221;,<br \/>\n        &#8220;item&#8221;: &#8220;https:\/\/example.com\/books\/sciencefiction&#8221;<br \/>\n      },{<br \/>\n        &#8220;@type&#8221;: &#8220;ListItem&#8221;,<br \/>\n        &#8220;position&#8221;: 3,<br \/>\n        &#8220;name&#8221;: &#8220;Award Winners&#8221;<br \/>\n      }]<br \/>\n    },<br \/>\n    {<br \/>\n      &#8220;@context&#8221;: &#8220;https:\/\/schema.org&#8221;,<br \/>\n      &#8220;@type&#8221;: &#8220;BreadcrumbList&#8221;,<br \/>\n      &#8220;itemListElement&#8221;: [{<br \/>\n        &#8220;@type&#8221;: &#8220;ListItem&#8221;,<br \/>\n        &#8220;position&#8221;: 1,<br \/>\n        &#8220;name&#8221;: &#8220;Literature&#8221;,<br \/>\n        &#8220;item&#8221;: &#8220;https:\/\/example.com\/literature&#8221;<br \/>\n      },{<br \/>\n        &#8220;@type&#8221;: &#8220;ListItem&#8221;,<br \/>\n        &#8220;position&#8221;: 2,<br \/>\n        &#8220;name&#8221;: &#8220;Award Winners&#8221;<br \/>\n      }]<br \/>\n    }]<br \/>\n    &lt;\/script&gt;<br \/>\n  &lt;\/head&gt;<br \/>\n  &lt;body&gt;<br \/>\n  &lt;\/body&gt;<br \/>\n&lt;\/html&gt;<\/textarea><\/form>\n<p><\/p>\n<div><\/div>\n<\/section>\n<section>\n<h3 id=\"rdfa_1\" tabindex=\"-1\">RDFa<\/h3>\n<p>Here&#8217;s the example RDFa that supports multiple breadcrumb trails:<\/p>\n<form method=\"post\" target=\"_blank\" action=\"https:\/\/search.google.com\/test\/rich-results?utm_campaign=devsite&#038;utm_medium=rdfa&#038;utm_source=breadcrumb\"><input type=\"submit\" value=\"Try it out in the Rich Results Test\" \/><textarea name=\"code_snippet\" style=\"display:none\">&lt;html&gt;<br \/>\n  &lt;head&gt;<br \/>\n    &lt;title&gt;Award Winners&lt;\/title&gt;<br \/>\n  &lt;\/head&gt;<br \/>\n  &lt;body&gt;<br \/>\n    &lt;ol vocab=&#8221;https:\/\/schema.org\/&#8221; typeof=&#8221;BreadcrumbList&#8221;&gt;<br \/>\n      &lt;li property=&#8221;itemListElement&#8221; typeof=&#8221;ListItem&#8221;&gt;<br \/>\n        &lt;a property=&#8221;item&#8221; typeof=&#8221;WebPage&#8221;<br \/>\n            href=&#8221;https:\/\/example.com\/books&#8221;&gt;<br \/>\n          &lt;span property=&#8221;name&#8221;&gt;Books&lt;\/span&gt;&lt;\/a&gt;<br \/>\n        &lt;meta property=&#8221;position&#8221; content=&#8221;1&#8243;&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n      \u203a<br \/>\n      &lt;li property=&#8221;itemListElement&#8221; typeof=&#8221;ListItem&#8221;&gt;<br \/>\n        &lt;a property=&#8221;item&#8221; typeof=&#8221;WebPage&#8221;<br \/>\n            href=&#8221;https:\/\/example.com\/books\/sciencefiction&#8221;&gt;<br \/>\n          &lt;span property=&#8221;name&#8221;&gt;Science Fiction&lt;\/span&gt;&lt;\/a&gt;<br \/>\n        &lt;meta property=&#8221;position&#8221; content=&#8221;2&#8243;&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n      \u203a<br \/>\n      &lt;li property=&#8221;itemListElement&#8221; typeof=&#8221;ListItem&#8221;&gt;<br \/>\n        &lt;a property=&#8221;item&#8221; typeof=&#8221;WebPage&#8221;<br \/>\n            href=&#8221;https:\/\/example.com\/books\/sciencefiction\/awardwinners&#8221;&gt;<br \/>\n          &lt;span property=&#8221;name&#8221;&gt;Award Winners&lt;\/span&gt;&lt;\/a&gt;<br \/>\n        &lt;meta property=&#8221;position&#8221; content=&#8221;3&#8243;&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n    &lt;\/ol&gt;<br \/>\n    &lt;ol vocab=&#8221;https:\/\/schema.org\/&#8221; typeof=&#8221;BreadcrumbList&#8221;&gt;<br \/>\n      &lt;li property=&#8221;itemListElement&#8221; typeof=&#8221;ListItem&#8221;&gt;<br \/>\n        &lt;a property=&#8221;item&#8221; typeof=&#8221;WebPage&#8221;<br \/>\n            href=&#8221;https:\/\/example.com\/literature&#8221;&gt;<br \/>\n          &lt;span property=&#8221;name&#8221;&gt;Literature&lt;\/span&gt;&lt;\/a&gt;<br \/>\n        &lt;meta property=&#8221;position&#8221; content=&#8221;1&#8243;&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n      \u203a<br \/>\n      &lt;li property=&#8221;itemListElement&#8221; typeof=&#8221;ListItem&#8221;&gt;<br \/>\n        &lt;span property=&#8221;name&#8221;&gt;Award Winners&lt;\/span&gt;<br \/>\n        &lt;meta property=&#8221;position&#8221; content=&#8221;2&#8243;&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n    &lt;\/ol&gt;<br \/>\n  &lt;\/body&gt;<br \/>\n&lt;\/html&gt;<\/textarea><\/form>\n<p><\/p>\n<div><\/div>\n<\/section>\n<section>\n<h3 id=\"microdata_1\" tabindex=\"-1\">Microdata<\/h3>\n<p>Here&#8217;s the example Microdata that supports multiple breadcrumb trails:<\/p>\n<form method=\"post\" target=\"_blank\" action=\"https:\/\/search.google.com\/test\/rich-results?utm_campaign=devsite&#038;utm_medium=microdata&#038;utm_source=breadcrumb\"><input type=\"submit\" value=\"Try it out in the Rich Results Test\" \/><textarea name=\"code_snippet\" style=\"display:none\">&lt;html&gt;<br \/>\n  &lt;head&gt;<br \/>\n    &lt;title&gt;Award Winners&lt;\/title&gt;<br \/>\n  &lt;\/head&gt;<br \/>\n  &lt;body&gt;<br \/>\n    &lt;ol itemscope itemtype=&#8221;https:\/\/schema.org\/BreadcrumbList&#8221;&gt;<br \/>\n      &lt;li itemprop=&#8221;itemListElement&#8221; itemscope<br \/>\n          itemtype=&#8221;https:\/\/schema.org\/ListItem&#8221;&gt;<br \/>\n        &lt;a itemprop=&#8221;item&#8221; href=&#8221;https:\/\/example.com\/books&#8221;&gt;<br \/>\n            &lt;span itemprop=&#8221;name&#8221;&gt;Books&lt;\/span&gt;&lt;\/a&gt;<br \/>\n        &lt;meta itemprop=&#8221;position&#8221; content=&#8221;1&#8243; \/&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n      \u203a<br \/>\n      &lt;li itemprop=&#8221;itemListElement&#8221; itemscope<br \/>\n          itemtype=&#8221;https:\/\/schema.org\/ListItem&#8221;&gt;<br \/>\n        &lt;a itemscope itemtype=&#8221;https:\/\/schema.org\/WebPage&#8221;<br \/>\n           itemprop=&#8221;item&#8221; itemid=&#8221;https:\/\/example.com\/books\/sciencefiction&#8221;<br \/>\n           href=&#8221;https:\/\/example.com\/books\/sciencefiction&#8221;&gt;<br \/>\n          &lt;span itemprop=&#8221;name&#8221;&gt;Science Fiction&lt;\/span&gt;&lt;\/a&gt;<br \/>\n        &lt;meta itemprop=&#8221;position&#8221; content=&#8221;2&#8243; \/&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n      \u203a<br \/>\n      &lt;li itemprop=&#8221;itemListElement&#8221; itemscope<br \/>\n          itemtype=&#8221;https:\/\/schema.org\/ListItem&#8221;&gt;<br \/>\n        &lt;a itemprop=&#8221;item&#8221; href=&#8221;https:\/\/example.com\/books\/sciencefiction\/awardwinners&#8221;&gt;<br \/>\n          &lt;span itemprop=&#8221;name&#8221;&gt;Award Winners&lt;\/span&gt;&lt;\/a&gt;<br \/>\n        &lt;meta itemprop=&#8221;position&#8221; content=&#8221;3&#8243; \/&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n    &lt;\/ol&gt;<br \/>\n    &lt;ol itemscope itemtype=&#8221;https:\/\/schema.org\/BreadcrumbList&#8221;&gt;<br \/>\n      &lt;li itemprop=&#8221;itemListElement&#8221; itemscope<br \/>\n          itemtype=&#8221;https:\/\/schema.org\/ListItem&#8221;&gt;<br \/>\n        &lt;a itemprop=&#8221;item&#8221; href=&#8221;https:\/\/example.com\/literature&#8221;&gt;<br \/>\n          &lt;span itemprop=&#8221;name&#8221;&gt;Literature&lt;\/span&gt;&lt;\/a&gt;<br \/>\n        &lt;meta itemprop=&#8221;position&#8221; content=&#8221;1&#8243; \/&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n      \u203a<br \/>\n      &lt;li itemprop=&#8221;itemListElement&#8221; itemscope<br \/>\n          itemtype=&#8221;https:\/\/schema.org\/ListItem&#8221;&gt;<br \/>\n        &lt;span itemprop=&#8221;name&#8221;&gt;Award Winners&lt;\/span&gt;<br \/>\n        &lt;meta itemprop=&#8221;position&#8221; content=&#8221;2&#8243; \/&gt;<br \/>\n      &lt;\/li&gt;<br \/>\n    &lt;\/ol&gt;<br \/>\n  &lt;\/body&gt;<br \/>\n&lt;\/html&gt;<\/textarea><\/form>\n<p><\/p>\n<div><\/div>\n<\/section>\n<section>\n<h3 id=\"html_1\" tabindex=\"-1\">\n      HTML<br \/>\n    <\/h3>\n<p>Here&#8217;s an example of an HTML breadcrumb block within the page as part of the visual design.<\/p>\n<div><\/div>\n<\/section>\n<\/div>\n<h2 id=\"guidelines\" tabindex=\"-1\">Guidelines<\/h2>\n<p>\n  You must follow these guidelines to be eligible to appear with breadcrumbs in Google Search.\n<\/p>\n<aside class=\"warning\">\n  <b>Warning:<\/b> If Google detects that some of the markup on your pages<br \/>\n  may be using techniques that are outside our structured data guidelines, your site may receive<br \/>\n  a <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2604824\" class=\"external-link\">manual action<\/a>.<br \/>\n<\/aside>\n<ul>\n<li>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-essentials-overview\/\">Search Essentials<\/a>\n  <\/li>\n<li>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/\">General structured data guidelines<\/a>\n  <\/li>\n<\/ul>\n<p>\n  We recommend providing breadcrumbs that represent a typical user path to a page, instead of<br \/>\n  mirroring the URL structure. It is not required to include a breadcrumb <code>ListItem<\/code><br \/>\n  for the top level path (your site&#8217;s domain or host name), nor for the page itself.\n<\/p>\n<h2 id=\"structured-data-type-definitions\" tabindex=\"-1\">Structured data type definitions<\/h2>\n<p>To specify breadcrumbs, define a <code>BreadcrumbList<\/code> that contains at least two<br \/>\n<code>ListItems<\/code>. You must include the required properties for your content to be eligible<br \/>\nfor display with breadcrumbs.<\/p>\n<aside class=\"key-point\">Data-vocabulary.org markup is no longer<br \/>\n  eligible for Google rich result features. Learn more about<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/sunsetting-support-for-data-vocabulary\/\">sunsetting support for data-vocabulary<\/a>.<br \/>\n<\/aside>\n<h3 id=\"breadcrumb-list\" tabindex=\"-1\"><code>BreadcrumbList<\/code><\/h3>\n<p><code>BreadcrumbList<\/code> is the container item that holds all elements in the list. The<br \/>\n  full definition of <code>BreadcrumbList<\/code> is available at<br \/>\n  <a href=\"https:\/\/schema.org\/BreadcrumbList\" class=\"external-link\">schema.org\/BreadcrumbList<\/a>.<br \/>\n  The Google-supported properties are the following:<\/p>\n<table class=\"responsive fixed\">\n<colgroup>\n<col width=\"20%\"><\/colgroup>\n<thead>\n<tr>\n<th colspan=\"2\">Required properties<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>itemListElement<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/ListItem\" class=\"external-link\">ListItem<\/a><\/code><\/p>\n<p>An array of breadcrumbs listed in a specific order. Specify each breadcrumb with a<br \/>\n          <a href=\"#list-item\"><code>ListItem<\/code><\/a>. For example:<\/p>\n<div><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"list-item\" tabindex=\"-1\"><code>ListItem<\/code><\/h3>\n<p><code>ListItem<\/code> contains details about an individual item in the list. The full<br \/>\n  definition of <code>ListItem<\/code> is available at<br \/>\n  <a href=\"https:\/\/schema.org\/ListItem\" class=\"external-link\">schema.org\/ListItem<\/a>.<br \/>\n  The Google-supported properties are the following:\n  <\/p>\n<table class=\"responsive fixed\">\n<colgroup>\n<col width=\"20%\"><\/colgroup>\n<thead>\n<tr>\n<th colspan=\"2\">Required properties<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><code>item<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/URL\" class=\"external-link\">URL<\/a><\/code> or a<br \/>\n          subtype of <code><a href=\"https:\/\/schema.org\/Thing\" class=\"external-link\">Thing<\/a><\/code><\/p>\n<p>The URL to the webpage that represents the breadcrumb. There are two ways to specify<br \/>\n            <code>item<\/code>:<\/p>\n<ul>\n<li><code>URL<\/code>: Specify the URL of the page. For example:\n<div><\/div>\n<\/li>\n<li><code>Thing<\/code>: Use an id to specify the URL based on the markup format<br \/>\n                you&#8217;re using:<\/p>\n<ul>\n<li><b>JSON-LD<\/b>: Use <code>@id<\/code> to specify the URL.<\/li>\n<li><b>Microdata<\/b>: You can use <code>href<\/code> oder <code>itemid<\/code><br \/>\n                    to specify the URL.<\/li>\n<li><b>RDFa<\/b>: You can use <code>about<\/code>, <code>href<\/code>,<br \/>\n                    oder <code>resource<\/code> to specify the URL.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\n            If the breadcrumb is the last item in the breadcrumb trail, <code>item<\/code> is not<br \/>\n            required. If <code>item<\/code> isn&#8217;t included for the last item, Google uses the URL<br \/>\n            of the containing page.\n          <\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>name<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Text\" class=\"external-link\">Text<\/a><\/code><\/p>\n<p>The title of the breadcrumb displayed for the user. If you&#8217;re using a<br \/>\n          <code>Thing<\/code> with a <code>name<\/code> instead of a <code>URL<\/code> to specify <code>item<\/code>, then <code>name<\/code> is not required.<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><code>position<\/code><\/td>\n<td>\n<p><code><a href=\"https:\/\/schema.org\/Integer\" class=\"external-link\">Integer<\/a><\/code><\/p>\n<p>The position of the breadcrumb in the breadcrumb trail. Position 1 signifies<br \/>\n        the beginning of the trail.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"monitor\" tabindex=\"-1\">Monitor rich results with Search Console<\/h2>\n<p>\n   Search Console is a tool that helps you monitor how your pages perform in Google Search.<br \/>\n   You don&#8217;t have to sign up for Search Console to be included in Google Search results,<br \/>\n   but it can help you understand and improve how Google sees your site. We<br \/>\n   recommend checking Search Console in the following cases:<\/p>\n<ol>\n<li><a href=\"#after-deploying\">After deploying structured data for the first time<\/a><\/li>\n<li><a href=\"#after-releasing\">After releasing new templates or updating your code<\/a><\/li>\n<li><a href=\"#analyzing-periodically\">Analyzing traffic periodically<\/a><\/li>\n<\/ol>\n<div class=\"video-wrapper-full-width\"><\/div>\n<h3 id=\"after-deploying\" tabindex=\"-1\">\n    After deploying structured data for the first time<br \/>\n  <\/h3>\n<p>\n    After Google has indexed your pages, look for issues using the relevant<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7552505\" class=\"external-link\">Rich result status report<\/a>.<br \/>\n    Ideally, there will be an increase of valid items, and no increase in invalid items. If you find issues<br \/>\n    in your structured data:<\/p>\n<ol>\n<li><a href=\"#troubleshooting\">Fix the invalid items<\/a>.<\/li>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289#test_live_page\" class=\"external-link\">Inspect a live URL<\/a> to check if the issue persists.<\/li>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/13300208\" class=\"external-link\">Request validation<\/a> using the status report.<\/li>\n<\/ol>\n<h3 id=\"after-releasing\" tabindex=\"-1\">\n    After releasing new templates or updating your code<br \/>\n  <\/h3>\n<p>     When you make significant changes to your website, monitor for increases in structured data invalid items.<\/p>\n<ul>\n<li>If you see an <b>increase in invalid items<\/b>, perhaps you rolled out a new template that doesn&#8217;t work, or your site interacts with the existing<br \/>\n    template in a new and bad way.<\/li>\n<li>If you see a <b>decrease in valid items<\/b> (not matched by an increase in invalid items), perhaps you are<br \/>\n      no longer embedding structured data in your pages. Use the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\"><br \/>\n      URL Inspection tool<\/a> to learn what is causing the issue.<\/li>\n<\/ul>\n<h3 id=\"analyzing-periodically\" tabindex=\"-1\">\n    Analyzing traffic periodically<br \/>\n  <\/h3>\n<p>    Analyze your Google Search traffic using the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7576553\" class=\"external-link\">Performance Report<\/a>.<br \/>\n      The data will show you how often your page appears as a rich result in Search, how often users click on it and what is<br \/>\n      the average position you appear on search results. You can also automatically pull these<br \/>\n      results with the <a href=\"https:\/\/developers.google.com\/webmaster-tools\/search-console-api-original\/v3\/how-tos\/search_analytics\" class=\"external-link\">Search Console API<\/a>.<\/p>\n<h2 id=\"troubleshooting\" tabindex=\"-1\">Troubleshooting<\/h2>\n<p>\n    If you&#8217;re having trouble implementing or debugging structured data, here are some resources that<br \/>\n    may help you.\n  <\/p>\n<ul>\n<li>If you&#8217;re using a content management system (CMS) or someone else is taking care of your site,<br \/>\n      ask them to help you. Make sure to forward any Search Console message that details the issue to them.<\/li>\n<li>Google does not guarantee that features that consume structured data will show up in search results.<br \/>\n      For a list of common reasons why Google may not show your content in a rich result, see the<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-guidelines\/\">General Structured Data Guidelines<\/a>.<\/li>\n<li>You might have an error in your structured data. Check the<br \/>\n      <a href=\"https:\/\/support.google.com\/webmasters\/answer\/13300873\" class=\"external-link\">list of structured data errors<\/a><br \/>\n      and the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9166415\" class=\"external-link\">Unparsable structured data report<\/a>.<\/li>\n<li>If you received a structured data manual action against your page, the structured data on<br \/>\n      the page will be ignored (although the page can still appear in Google Search results). To fix<br \/>\n      <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175#zippy=%2Cstructured-data-issue\" class=\"external-link\">structured data issues<\/a>, use the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9044175\" class=\"external-link\">Manual Actions report<\/a>.\n    <\/li>\n<li>Review the <a href=\"#guidelines\">guidelines<\/a> again to identify if your content isn&#8217;t compliant<br \/>\n      with the guidelines. The problem can be caused by either spammy content or spammy markup usage.<br \/>\n        However, the issue may not be a syntax issue, and so the Rich Results Test won&#8217;t be able to<br \/>\n        identify these issues.\n    <\/li>\n<li><a href=\"https:\/\/support.google.com\/webmasters\/answer\/13300208\" class=\"external-link\">Troubleshoot missing rich results \/ drop in total rich results<\/a>.<\/li>\n<li>Allow time for re-crawling and re-indexing. Remember that it may take several days after<br \/>\n      publishing a page for Google to find and crawl it. For general questions about crawling and indexing, check the<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/google-search-crawling-and-indexing-faq\/\" class=\"external-link\">Google Search crawling and indexing FAQ<\/a>.\n    <\/li>\n<li>Post a question in the <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Google Search Central forum<\/a>.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Discover how adding breadcrumb markup to your web pages can help users understand and explore your website more effectively.<\/p>\n","protected":false},"menu_order":83,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[679],"ar_kb_etiket":[],"class_list":["post-25503","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-feature-guides"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27536"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25503"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25503"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}