{"id":25597,"date":"2026-09-05T02:46:12","date_gmt":"2026-09-04T23:46:12","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/analyze-your-social-and-video-platform-content-performance-in-search-console\/"},"modified":"2026-09-05T02:46:12","modified_gmt":"2026-09-04T23:46:12","slug":"analyze-your-social-and-video-platform-content-performance-in-search-console","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/analyze-your-social-and-video-platform-content-performance-in-search-console\/","title":{"rendered":"Analyze your social and video platform content performance in Search Console"},"content":{"rendered":"<p>\n  When you create content on platforms like TikTok, Instagram, X, and YouTube, your audience can also<br \/>\n  find your content when they search with Google. Whether you&#8217;re a content creator, social media manager,<br \/>\n  or SEO professional, this guide will show you what insights are available from Search Console and how<br \/>\n  to analyze your performance in Google Search.\n<\/p>\n<p>\n  Because you&#8217;re likely using many different platforms to reach your audience (and not just through a website),<br \/>\n  it&#8217;s important to understand how people discover your content across all of them. Here are some ways<br \/>\n  people may find your TikTok, Instagram, X, or YouTube content on Google Search:\n<\/p>\n<table class=\"columns\">\n<tr>\n<td>\n      <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-f7a2d87a55fd.png\" loading=\"lazy\" alt=\"Short video carousel in Google Search\">\n    <\/td>\n<td>\n      <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-4238209e422a.png\" loading=\"lazy\" alt=\"Latest posts carousel in Google Search\">\n    <\/td>\n<td>\n      <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-901901c69ac1.png\" loading=\"lazy\" alt=\"What people are saying carousel in Google Search\">\n    <\/td>\n<\/tr>\n<\/table>\n<h2 id=\"get-started\" tabindex=\"-1\">Get started with Search Console<\/h2>\n<p>\n  Search Console is a tool that lets you see how your content performs on Google Search. If you have a<br \/>\n  website, you can see how your pages perform on Search and which terms people are using to find them.<br \/>\n  This information is also available for your TikTok, Instagram, X, or YouTube content. With<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/17148418\" class=\"external-link\">platform properties<\/a>,<br \/>\n  you can see the moment your TikTok video or Instagram post starts taking off on Google and make content<br \/>\n  strategy decisions, such as cross-promoting your content on other platforms, repackaging your top videos,<br \/>\n  and growing your audience across all platforms where you&#8217;re creating content.\n<\/p>\n<p>\n  To start tracking your data, add and verify each of your accounts individually in Search Console.\n<\/p>\n<p align=\"center\">\n  <a class=\"button button-primary external-link\" href=\"https:\/\/search.google.com\/search-console\/welcome\">Add your platform property in Search Console<\/a>\n<\/p>\n<aside class=\"tip\">\n  <b>Tip:<\/b> If you already <a href=\"https:\/\/support.google.com\/websearch\/answer\/16904498\" class=\"external-link\">claimed your Search profile<\/a>,<br \/>\n  all of your verified accounts are automatically added as properties in Search Console. To see the data,<br \/>\n  <a href=\"https:\/\/search.google.com\/search-console\" class=\"external-link\">open Search Console<\/a> and select<br \/>\n  one of your social accounts.<br \/>\n<\/aside>\n<h2 id=\"data-reports\" tabindex=\"-1\">What data and reports you&#8217;ll get access to<\/h2>\n<p>\n  Once you add your accounts, Search Console provides a clear view of how people are finding your content<br \/>\n  across Google Search, Discover, and Google News. The Insights report gives you a simplified, visual<br \/>\n  overview of your content performance:\n<\/p>\n<ul>\n<li><b>Traffic trends overview:<\/b> Get a sense of how many clicks you got over the last 28 days,<br \/>\n    and how they&#8217;re distributed between different parts of Google Search.<\/li>\n<li><b>Your top-performing content:<\/b> Find out which specific posts or videos are bringing the<br \/>\n    most people to your content from Google.<\/li>\n<li><b>How people find you:<\/b> See the search queries (also known as &#8220;search terms&#8221;) people use<br \/>\n    to discover your channel or profile page, including specific social posts, videos, and more.<\/li>\n<li><b>Where is your audience:<\/b> Understand which countries your users are coming from.<\/li>\n<\/ul>\n<p>\n  If you want to dive deeper into your data, the Performance reports give you access to in-depth<br \/>\n  information on how and where your content is performing. Here are some sample questions you can get<br \/>\n  answers for with the data available in these reports:\n<\/p>\n<ul>\n<li>Are there posts that are more successful in specific countries?<\/li>\n<li>Which content is consumed on mobile as opposed to desktop?<\/li>\n<li>Are there any search terms that you would expect to get traffic from that you&#8217;re not? What about<br \/>\n    search terms you never imagined you&#8217;d get traffic from?<\/li>\n<\/ul>\n<p>\n  In the Performance reports, you can also filter your data by country, specific dates,<br \/>\n  or search terms to see where your biggest growth opportunities are. Here are some useful examples of<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/17011165\" class=\"external-link\">advanced filtering and comparisons<\/a>.\n<\/p>\n<h2 id=\"trending-queries\" tabindex=\"-1\">Spot trending search queries for your content<\/h2>\n<p>\n  By looking at the words people search for (also known as &#8220;search queries&#8221; or &#8220;search terms&#8221;) before<br \/>\n  finding your TikTok or YouTube videos on Google Search, you can get insights into what your audience<br \/>\n  cares about. With Search Console, you can use these insights to brainstorm your next video,<br \/>\n  caption, or hashtag strategy.\n<\/p>\n<p>\n  To quickly understand the different groups (or themes) in the terms that are sending traffic to your<br \/>\n  content, go to the <a href=\"https:\/\/search.google.com\/search-console\/performance\/insights\" class=\"external-link\">Insights report<\/a>.<br \/>\n  You&#8217;ll find a card containing <a href=\"https:\/\/support.google.com\/webmasters\/answer\/16308503#query-groups\" class=\"external-link\">groups of queries<\/a>,<br \/>\n  which lets you view the top, trending up, and trending down groups. This can give you an<br \/>\n  indication of where to invest your time when creating new content.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-97b33d0ddd55.png\" loading=\"lazy\" alt=\"Query groups card in the Search Console Insights report\"><\/p>\n<h2 id=\"24-hour-filter\" tabindex=\"-1\">Check for trending content with the 24-hour filter<\/h2>\n<p>\n  Imagine you posted a <a href=\"https:\/\/www.tiktok.com\/tag\/grwm\" class=\"external-link\">GRWM<\/a> TikTok<br \/>\n  video yesterday featuring a specific skincare brand or a unique styling tip. By looking at your 24-hour<br \/>\n  search data in Search Console, you might discover that a specific search term is suddenly bringing people<br \/>\n  to your new video. This can help you understand which words people use to find your content; you can<br \/>\n  use that when planning new content.\n<\/p>\n<p>\n  To start, open the Performance report for your platform property, click the<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/an-improved-way-to-view-your-recent-performance-data-in-search-console\/#the-24-hours-view\">24 hours filter<\/a><br \/>\n  on top of your chart, check if your new video is trending up, and consider cross-promoting on another<br \/>\n  platform based on the available data. For example, you could post an Instagram story referencing the<br \/>\n  same trend, directing that surging search interest to your other profiles.\n<\/p>\n<aside class=\"key-point\">\n  <b>Key Point:<\/b> It&#8217;s a good idea to also<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/get-started-with-google-trends\/#monitoring-rising-trends\">monitor rising topics<\/a><br \/>\n  using Google Trends.<br \/>\n<\/aside>\n<h2 id=\"compare-types\" tabindex=\"-1\">Understand and compare different types of content<\/h2>\n<p>\n  If you&#8217;d like to perform a more advanced analysis on how different types of content perform, use a<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/17011165\" class=\"external-link\">page filter<\/a>.<br \/>\n  For example, if you have a YouTube channel with many playlists, you could create a filter including the<br \/>\n  word <code>playlist<\/code>, click the CTR and average position scorecards on top of the chart, and compare<br \/>\n  the performance of all your playlists. Note that this will show you the performance for the<br \/>\n  playlist page itself, not the videos included in it.\n<\/p>\n<h3 id=\"compare-playlists\" tabindex=\"-1\">Compare playlists<\/h3>\n<p>\n  In this example, you can see that while the top four playlists have a similar position, the top two are<br \/>\n  generating significantly more traffic. You can analyze the content of these lists, such as the playlist<br \/>\n  names and descriptions.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-d4cddb862ce8.png\" loading=\"lazy\" alt=\"Comparing playlist performance in Search Console\"><\/p>\n<h3 id=\"compare-formats\" tabindex=\"-1\">Compare formats<\/h3>\n<p>\n  Another interesting analysis is comparing different content formats. For example, you could compare how<br \/>\n  your YouTube shorts are performing against your full-length videos on YouTube, or you could compare<br \/>\n  how your Instagram reels are performing against your posts on Instagram. To do so, use<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/17011165#comparing-groups\" class=\"external-link\">comparison mode<\/a><br \/>\n  to create a group containing URLs that have one word to another word:\n<\/p>\n<ul>\n<li><b>YouTube:<\/b> Compare URLs containing the word <code>\/watch<\/code> to URLs containing the word <code>\/shorts\/<\/code>.<\/li>\n<li><b>Instagram:<\/b> Compare URLs containing the word <code>\/p\/<\/code> to URLs containing the word <code>\/reels\/<\/code>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-a4c0ed44bacf.png\" loading=\"lazy\" alt=\"Comparing different content formats using URL comparison mode in Search Console\"><\/p>\n<h2 id=\"compare-platforms\" tabindex=\"-1\">Compare data across platforms<\/h2>\n<p>\n  By comparing how your content is performing on different platforms in Search Console, you can use<br \/>\n  insights to rework your content, such as tweaking your TikTok caption, adjusting your hashtags to<br \/>\n  match the rising Google Search terms, or editing a new version of the video that focuses on the exact<br \/>\n  details people are searching for.\n<\/p>\n<p>\n  You can also understand the nuances between the audiences watching your content on each of the platforms.<br \/>\n  For example, if you see that a long-form cooking tutorial is performing well on YouTube but your shorter<br \/>\n  TikTok version isn&#8217;t getting the same search traction, you may consider repackaging your content.\n<\/p>\n<p>\n  Follow these steps:\n<\/p>\n<ol>\n<li>Go to your YouTube Search Console property.<\/li>\n<li>Click the URL you&#8217;d like to analyze. This filters the report to include only data for this specific URL.<\/li>\n<li>Click <b>Export<\/b> and choose your preferred file format.<\/li>\n<li>Repeat for all other platform properties you have.<\/li>\n<li>Find which posts or videos perform best for specific countries and devices, and which are the top<br \/>\n    queries driving their traffic, and update your content strategy based on the results. For example,<br \/>\n    perhaps you see that your YouTube audience is primarily watching on mobile, and you decide to<br \/>\n    experiment with more short-form, vertical videos.<\/li>\n<\/ol>\n<h2 id=\"optimize-strategy\" tabindex=\"-1\">Optimize your content strategy<\/h2>\n<p>\n  You can use your Search Console data to see which of your existing videos are gaining traction, and use<br \/>\n  that information to drive your next piece of content:\n<\/p>\n<ul>\n<li><b>Check for sudden spikes:<\/b> Look for sudden spikes in impressions or clicks for your older<br \/>\n    tutorials, social posts, or videos.<\/li>\n<li><b>Extend the lifecycle of your content:<\/b> If an old video starts trending again due to a seasonal<br \/>\n    shift or a pop-culture moment, you could consider actions like pinning it to the top of your feed, talking about it on your<br \/>\n    other channels, or filming a part two to keep the momentum going.<\/li>\n<li><b>Revise your titles and captions:<\/b> If you decide to rewrite a title or caption of a piece of<br \/>\n    content, you can check if your change has any impact on how people are finding that content through<br \/>\n    Google Search. For example, you can add an annotation in Search Console (basically a bookmark for a<br \/>\n    particular date in the data) to remember when you updated the caption of your TikTok video or title<br \/>\n    of your YouTube video. Then, you can compare if performance changes over time and quickly see when<br \/>\n    you made the change.<\/li>\n<\/ul>\n<aside class=\"key-point\">\n  <b>Key Point:<\/b> If you want to go the extra mile, consider<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/get-started-with-google-trends\/\">using Google Trends<\/a>;<br \/>\n  it helps you monitor rising trends, perform keyword research, create a content calendar, and more.<br \/>\n<\/aside>\n","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;re a content creator, social media manager, or SEO professional, learn how to analyze your social and video platform content performance on Google Search using Search Console.<\/p>\n","protected":false},"menu_order":128,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[698],"ar_kb_etiket":[],"class_list":["post-25597","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-monitor-with-search-console"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27598"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25597"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25597"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}