{"id":25615,"date":"2026-09-05T02:46:36","date_gmt":"2026-09-04T23:46:36","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-to-launch-a-new-ecommerce-website\/"},"modified":"2026-09-05T02:46:36","modified_gmt":"2026-09-04T23:46:36","slug":"how-to-launch-a-new-ecommerce-website","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-to-launch-a-new-ecommerce-website\/","title":{"rendered":"How to launch a new ecommerce website"},"content":{"rendered":"<p>\n      To make sure Google can find your ecommerce website at launch, we recommend doing the<br \/>\n      following to register your new site with Google:\n    <\/p>\n<ol>\n<li>\n        <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9008080\" id=\"steps\" class=\"external-link\">Verify your site ownership with Google<\/a>.\n      <\/li>\n<li>\n<p><a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/recrawl-request\/\">Ask Google to index your site<\/a>:<\/p>\n<ul>\n<li>\n            <b>Small number of URLs:<\/b><br \/>\n            Use the <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\">URL inspection tool<\/a>.\n          <\/li>\n<li>\n            <b>Large number of URLs:<\/b><br \/>\n            Provide a <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/build-submit-sitemap\/\">sitemap<\/a>.\n          <\/li>\n<\/ul>\n<\/li>\n<li>\n        <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7440203\" class=\"external-link\">Track how Google Search is indexing your site<\/a>.<br \/>\n        Google Merchant Center may verify and cross-check content with the Google Search index. To<br \/>\n        avoid false verification warnings, make sure that your site is indexed in Google Search and<br \/>\n        products are available for purchase. You can use the<br \/>\n        <a href=\"https:\/\/support.google.com\/webmasters\/answer\/7440203\" class=\"external-link\">Page Indexing report<\/a><br \/>\n        to check the progress of indexing.\n      <\/li>\n<li>\n        If you also have a physical store,<br \/>\n        <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/establish-your-business-details-with-google\/\">establish your business details with Google<\/a>.\n      <\/li>\n<li>\n        <a href=\"https:\/\/support.google.com\/merchants\/answer\/188924?ref_topic=7294166\" class=\"external-link\">Sign up for Google Merchant Center<\/a><br \/>\n        to provide additional information such as descriptions of your products and deals.\n      <\/li>\n<\/ol>\n<aside class=\"note\"><b>Note<\/b>:<br \/>\n      To enable your site to appear in experiences such as the Google Shopping tab, you must<br \/>\n      <a href=\"https:\/\/support.google.com\/merchants\/answer\/188924?ref_topic=7294166\" class=\"external-link\">sign up for Google Merchant Center<\/a>.<br \/>\n      Signup may also make your products eligible for other rich features, such as adding a product badge on images in Google Images.<br \/>\n    <\/aside>\n<p>\n      In addition, you may have marketing considerations when launching your site. Learn more about<br \/>\n      the pros and cons of the different approaches in terms of making your site available to Google<br \/>\n      as soon as you launch.\n    <\/p>\n<ul>\n<li>\n        <a href=\"#grand-reveal\">Grand reveal<\/a>:<br \/>\n        Make your entire site live to the public and Google at the same time.\n      <\/li>\n<li>\n        <a href=\"#home page-launch\">Home page launch<\/a>:<br \/>\n        Initially make only the home page of the site available to the public and Google.\n      <\/li>\n<li>\n        <a href=\"#products-unavailable\">Launch without product availability<\/a>:<br \/>\n        Launch the full site to the public and Google, with products marked as &#8220;out of stock&#8221;.\n      <\/li>\n<li>\n        <a href=\"#soft-launch\">Soft launch<\/a>:<br \/>\n        Launch the full site live early, with a separate marketing event for the &#8220;official&#8221; launch.\n      <\/li>\n<\/ul>\n<h2 id=\"grand-reveal\" tabindex=\"-1\">\n      Grand reveal<br \/>\n    <\/h2>\n<p>\n      One approach is to keep your whole ecommerce website inaccessible to the public and search engines before<br \/>\n      launch. For example, requiring a password to access pages on the site will block Google from<br \/>\n      accessing your site, but allow testers to access your site and make sure the site works well<br \/>\n      before it&#8217;s opened to the public. You can then have a &#8220;grand reveal&#8221; at a time of your<br \/>\n      choosing, synchronized with other marketing activities.\n    <\/p>\n<p>\n      <b>Action<\/b>:<br \/>\n      Immediately after launch, follow the steps to<br \/>\n      <a href=\"#steps\">launching an ecommerce site<\/a>.<br \/>\n      This will minimize the delay before your site is available on Google Search.\n    <\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td width=\"50%\">\n            <span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Pros<\/b><\/p>\n<p>\n              None of your content is known ahead of launch, which may be important for your<br \/>\n              marketing campaign.\n            <\/p>\n<\/td>\n<td width=\"50%\">\n            <span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Cons<\/b><\/p>\n<p>\n              It can take longer for your site to get visibility in Google Search results and the<br \/>\n              Google Shopping tab.\n            <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"home page-launch\" tabindex=\"-1\">\n      Home page launch<br \/>\n    <\/h2>\n<p>\n      You can launch your site with only the home page accessible to Google. The home page might be<br \/>\n      a placeholder announcing your ecommerce website is coming soon with text describing your store.\n    <\/p>\n<p>\n      <b>Action<\/b>:<br \/>\n      <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9008080\" class=\"external-link\">Verify your site ownership<\/a><br \/>\n      in advance, then proceed with the<br \/>\n      <a href=\"#steps\">rest of the steps<\/a><br \/>\n      once your products are available on your site.\n    <\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td width=\"50%\">\n            <span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Pros<\/b><\/p>\n<p>\n              This approach allows you to register your store, drive awareness of your domain name,<br \/>\n              and start allowing others to link to your site. It also means when you launch, your<br \/>\n              store name can be found on Google Search, even if your products aren&#8217;t available yet.\n            <\/p>\n<\/td>\n<td width=\"50%\">\n            <span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Cons<\/b><\/p>\n<p>\n              The detailed information won&#8217;t be available in Google Search and the Shopping tab until<br \/>\n              your entire site is launched and Google is able to crawl and index it.\n            <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"products-unavailable\" tabindex=\"-1\">\n      Launch without product availability<br \/>\n    <\/h2>\n<p>\n      You can choose to launch the full site, but disable the ability to make a purchase until you<br \/>\n      are ready to fulfill orders. For example, you could mark products as out of stock. This will<br \/>\n      allow all of your site content, including products, to be indexed. Consider including a<br \/>\n      message on each page indicating the official launch date of the site.\n    <\/p>\n<aside class=\"caution\"><b>Caution<\/b>:<br \/>\n      Don&#8217;t disable add-to-cart functionality as a way to stopping users from purchasing products.<br \/>\n      Google may use add-to-cart as a part of verifying the final price details, including tax and<br \/>\n      shipping costs.<br \/>\n    <\/aside>\n<p>\n      <b>Actions<\/b>:<br \/>\n      <a href=\"#steps\">Do all of the steps to launching your ecommerce site<\/a>, but provide product<br \/>\n      data to Google Merchant Center with stock marked as unavailable for purchase using the<br \/>\n      <a href=\"https:\/\/support.google.com\/merchants\/answer\/6324486\" class=\"external-link\"><code>excluded_destination<\/code> attribute<\/a>.<br \/>\n      This allows any product data loading verification issues to be identified earlier,<br \/>\n      without your products appearing as available in destinations such as Google Shopping.\n    <\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td width=\"50%\">\n            <span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Pros<\/b><\/p>\n<p>\n              Your content is indexed as soon as you launch your site.\n            <\/p>\n<\/td>\n<td width=\"50%\">\n            <span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Cons<\/b><\/p>\n<p>\n              Your site will seem live to customers, but they will be unable to place orders. We<br \/>\n              recommend that you make it clear to shoppers that the site has not yet been fully<br \/>\n              launched to avoid unhappy customers, as they cannot complete a purchase transaction.\n            <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 id=\"soft-launch\" tabindex=\"-1\">\n      Soft Launch<br \/>\n    <\/h2>\n<p>\n      Another approach is to enable all aspects of the site as soon as they are production ready.<br \/>\n      You could then hold a marketing launch at a later time. This could be turned into a &#8220;sneak<br \/>\n      peek&#8221; event, making shoppers feel special that they discovered the site before it is<br \/>\n      officially live.\n    <\/p>\n<p>\n      <b>Actions<\/b>:<br \/>\n      <a href=\"#steps\">Do all of the steps to launching an ecommerce site<\/a> as soon as the site goes live.\n    <\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td width=\"50%\">\n            <span class=\"compare-yes\" aria-hidden=\"true\"><\/span><b>Pros<\/b><\/p>\n<p>\n              This approach has the advantage of simplicity. The site is also fully live, allowing<br \/>\n              real user testing at lower traffic levels.\n            <\/p>\n<\/td>\n<td width=\"50%\">\n            <span class=\"compare-no\" aria-hidden=\"true\"><\/span><b>Cons<\/b><\/p>\n<p>\n              Your site may be promoted or referenced by users on social media, drawing attention to<br \/>\n              your site before your planned launch.\n            <\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to launch a new ecommerce website and what we recommend doing to register your new website so that it will be discoverable on Google.<\/p>\n","protected":false},"menu_order":143,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[702],"ar_kb_etiket":[],"class_list":["post-25615","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-ecommerce-site-specific-guides"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27613"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25615"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25615"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}