{"id":25616,"date":"2026-09-05T02:46:37","date_gmt":"2026-09-04T23:46:37","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/include-structured-data-relevant-to-ecommerce\/"},"modified":"2026-09-05T02:46:37","modified_gmt":"2026-09-04T23:46:37","slug":"include-structured-data-relevant-to-ecommerce","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/include-structured-data-relevant-to-ecommerce\/","title":{"rendered":"Include structured data relevant to ecommerce"},"content":{"rendered":"<p>\n  Google<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-search-works\/\">crawls and indexes<\/a><br \/>\n  your ecommerce website as it does other websites,<br \/>\n  applying algorithms to understand your content and its intent. Structured data is a<br \/>\n  standardized machine-readable format for providing information about a page.<br \/>\n  This can improve the accuracy of Google&#8217;s understanding of your content.\n<\/p>\n<p>\n  Structured data in general is not specific to ecommerce, although some structured data types<br \/>\n  are. The following resources are useful to learn more about structured data for your ecommerce website.\n<\/p>\n<ul>\n<li>\n    For an introduction to how Google uses structured data, see<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">Understand how structured data works<\/a>.\n  <\/li>\n<li>\n    To understand the breadth of structured data (also called schema markup) for an ecommerce website, see<br \/>\n    <a href=\"https:\/\/schema.org\/\" class=\"external-link\">schema.org<\/a>. Google supports many, but not<br \/>\n    all of, the types of structured data defined by schema.org.\n  <\/li>\n<\/ul>\n<aside class=\"note\">\n  <b>Using a Content Management System (CMS)?<\/b><br \/>\n  If you are using an ecommerce platform, it may be easier to use an integrated<br \/>\n  platform extension or plugin to add structured data for you.<br \/>\n<\/aside>\n<p>\n  The following types of structured data are particularly relevant for ecommerce websites. Remember that<br \/>\n  shoppers may be at different stages in their shopping journey and looking for more than just<br \/>\n  product pages.\n<\/p>\n<table class=\"responsive\">\n<tbody>\n<tr>\n<th colspan=\"2\">\n        Ecommerce structured data types\n      <\/th>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"breadcrumblist\" tabindex=\"-1\">\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/breadcrumb-breadcrumblist-structured-data\/\"><code>BreadcrumbList<\/code><\/a><br \/>\n        <\/h4>\n<p>\n          To help Google understand the hierarchy of pages on your site, see the<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/breadcrumb-breadcrumblist-structured-data\/\">breadcrumb markup documentation<\/a>.<br \/>\n          This can help Google display a more meaningful breadcrumb trail in search results.\n        <\/p>\n<\/td>\n<td>\n        <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-bcccbca223fb.png\" loading=\"lazy\"\n              alt=\"Example of a breadcrumb list using structured data\">\n      <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"localbusiness\" tabindex=\"-1\">\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/local-business-localbusiness-structured-data\/\"><code>LocalBusiness<\/code><\/a><br \/>\n        <\/h4>\n<p>\n          If you have a physical store, tell Google more about your business on your business information pages, such as<br \/>\n          your store&#8217;s location and opening hours, with<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/local-business-localbusiness-structured-data\/\"><code>LocalBusiness<\/code><\/a><br \/>\n          structured data.\n        <\/p>\n<p>\n          You may also want to:\n        <\/p>\n<ul>\n<li>\n            Register your business directly with<br \/>\n            <a href=\"https:\/\/www.google.com\/business\/\" class=\"external-link\">Google My Business<\/a>.\n          <\/li>\n<li>\n            Register<br \/>\n            <a href=\"https:\/\/support.google.com\/business\/answer\/4542487\" class=\"external-link\">your physical store locations and store codes<\/a><br \/>\n            for use by Google Merchant Center.\n          <\/li>\n<li>\n            Follow the<br \/>\n            <a href=\"https:\/\/support.google.com\/merchants\/answer\/6363310\" class=\"external-link\">Merchant Center guidelines<\/a><br \/>\n            for more advice such as sharing return policies on your site.\n          <\/li>\n<\/ul>\n<\/td>\n<td>\n        <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-944847a767f9.png\" loading=\"lazy\"\n              alt=\"Example of local business listing using structured data\">\n      <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"organization\" tabindex=\"-1\">\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/organization-organization-structured-data\/\"><code>Organization<\/code><\/a><br \/>\n        <\/h4>\n<p>\n          To tell Google more about your business details, such as your logo, contact information, business identifiers,<br \/>\n          and return policies for your business as a whole, see the<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/organization-organization-structured-data\/\"><code>Organization<\/code> structured data documentation<\/a>.\n        <\/p>\n<\/td>\n<td>\n        <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-94c98b64eea5.png\" loading=\"lazy\"\n              alt=\"illustration of a knowledge panel showing organization information\">\n      <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"product-and-productgroup\" tabindex=\"-1\">\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introduction-to-product-structured-data\/\"><code>Product<\/code><\/a><br \/>\n          and <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/product-variant-structured-data-productgroup-product\/\"><code>ProductGroup<\/code><\/a><br \/>\n        <\/h4>\n<p>\n          To tell Google more about your products, see the<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introduction-to-product-structured-data\/\"><code>Product<\/code> structured data documentation<\/a><br \/>\n          (and <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/product-variant-structured-data-productgroup-product\/\">product variants<\/a>,<br \/>\n          if applicable). See also<br \/>\n          <a href=\"https:\/\/support.google.com\/merchants\/answer\/7331077\" class=\"external-link\">Set up structured data for Merchant Center<\/a><br \/>\n          in the Google Merchant Center documentation for improved participation in<br \/>\n          shopping related experiences on Google surfaces.\n        <\/p>\n<\/td>\n<td>\n        <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-d37083167b78.png\" loading=\"lazy\"\n              alt=\"shopping knowledge panel in search results\">\n      <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"review\" tabindex=\"-1\">\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/review-snippet-review-aggregaterating-structured-data\/\"><code>Review<\/code><\/a><br \/>\n        <\/h4>\n<p>\n          To assist Google understand product reviews on your site and when they are appropriate, see<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/review-snippet-review-aggregaterating-structured-data\/\">Review snippet<\/a>.\n        <\/p>\n<\/td>\n<td>\n        <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-75b69d68375c.png\" loading=\"lazy\"\n              alt=\"Example of a review snippet in search results\">\n      <\/td>\n<\/tr>\n<tr>\n<td>\n<h4 id=\"videoobject\" tabindex=\"-1\">\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-videoobject-clip-broadcastevent-structured-data\/\"><code>VideoObject<\/code><\/a><br \/>\n        <\/h4>\n<p>\n          If your website includes pages that are primarily about individual videos, appropriately marking up<br \/>\n          prerecorded videos (such as on a product page) or livestream events can help Google<br \/>\n          present the videos appropriately in Google Search results. See our<br \/>\n          <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/video-videoobject-clip-broadcastevent-structured-data\/\">video schema markup documentation<\/a><br \/>\n          for more information.\n        <\/p>\n<\/td>\n<td>\n        <img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-796640051410.png\" loading=\"lazy\"\n              alt=\"Examples of video listings using structured data\">\n      <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Learn about the different types of ecommerce structured data and how each can improve the accuracy of Google&#8217;s understanding of your content.<\/p>\n","protected":false},"menu_order":142,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[702],"ar_kb_etiket":[],"class_list":["post-25616","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-ecommerce-site-specific-guides"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27614"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25616"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25616"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}