{"id":28452,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/search-query-selection-and-market-analysis-%ce%b2\/"},"modified":"2026-09-09T00:47:43","modified_gmt":"2026-09-08T21:47:43","slug":"search-query-selection-and-market-analysis-%ce%b2","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/search-query-selection-and-market-analysis-%ce%b2\/","title":{"rendered":"Search query selection and market analysis \u03b2"},"content":{"rendered":"<p>Query selection and market analysis is a beta keyword tool built into the console, drawing on <strong>hundreds of millions of unique queries<\/strong>. Demand, clicks and competitiveness are average monthly values over the past year; site and page popularity are averages over the past month; the data refreshes monthly.<\/p>\n<h2>Two modes<\/h2>\n<ul>\n<li><strong>Single query.<\/strong> Enter the words that describe your niche and the tool returns matching queries with their metrics.<\/li>\n<li><strong>Queries by URL group.<\/strong> Enter up to <strong>50 URLs<\/strong> from sites you have verified and see what they rank for \u2014 competitive analysis without an external crawler.<\/li>\n<\/ul>\n<h2>Syntax worth knowing<\/h2>\n<p>A leading <code>!<\/code> fixes the word form, and with a multi-word phrase each word needing a fixed form takes its own mark: <code>!buy !wet-dry !vacuum<\/code>. Negative keywords work the same way. For a Russian-language niche this matters far more than it would in English \u2014 an unfixed form pulls in every case and number of the word, which for commercial queries is usually not what you want.<\/p>\n<h2>The four columns<\/h2>\n<ul>\n<li><strong>Cluster<\/strong> \u2014 automatic grouping of queries by meaning or user intent, labelled by the most frequent query in the cluster. This is the column that turns a keyword list into a page plan.<\/li>\n<li><strong>Competition level<\/strong> \u2014 high, average, low or no data, colour-coded, measured against ranking in the top ten.<\/li>\n<li><strong>Demand<\/strong> \u2014 how often the query is entered.<\/li>\n<li><strong>Clicks<\/strong> \u2014 how often users click a result for it, which is not the same thing and is frequently the more useful number.<\/li>\n<\/ul>\n<p>A separate <strong>Additional<\/strong> tab surfaces non-obvious phrasings \u2014 Yandex&#8217;s example is &#8220;vacuum for wet cleaning&#8221; alongside &#8220;wet and dry vacuum&#8221; \u2014 which is where the queries competitors have not targeted tend to be.<\/p>\n<h2>Niche evaluation<\/h2>\n<p>Popular sites and popular pages for the selected queries are listed alongside. Reading them answers whether the niche is realistically open: if the results are dominated by marketplaces and aggregators, a content page will not displace them and the budget belongs elsewhere.<\/p>\n<h2>Its limitation<\/h2>\n<p>The tool suggests opportunity, not priority. Demand with no realistic path to ranking is a distraction, and the competition column is exactly the filter for that.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Query selection and market analysis is a beta keyword tool built into the console, drawing on hundreds of millions of unique queries. Demand, clicks and competitiveness are average monthly values over the past year; site and page popularity are averages over the past month; the data refreshes monthly. Two modes Single query. Enter the words [&hellip;]<\/p>\n","protected":false},"menu_order":28,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[757],"ar_ykb_etiket":[],"class_list":["post-28452","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-efficiency"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28452\/revisions"}],"predecessor-version":[{"id":29045,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28452\/revisions\/29045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28834"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28452"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28452"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}