{"id":28557,"date":"2026-09-08T21:56:08","date_gmt":"2026-09-08T18:56:08","guid":{"rendered":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/site-content\/"},"modified":"2026-09-09T02:34:34","modified_gmt":"2026-09-08T23:34:34","slug":"site-content","status":"publish","type":"ar_ykb","link":"https:\/\/alienroad.com\/yandex-bilgi-bankasi\/site-content\/","title":{"rendered":"Site content"},"content":{"rendered":"<p>Beyond ordinary page text, a site can send Yandex structured data about specific content types \u2014 an office address, detailed parameters for particular pages \u2014 which is used to build enhanced snippets and to feed other Yandex services.<\/p>\n<h2>What can be sent today<\/h2>\n<ul>\n<li><strong>FAQ<\/strong> \u2014 questions and answers, for mobile results.<\/li>\n<li><strong>Programs<\/strong> \u2014 applications, computer programs, games.<\/li>\n<li><strong>Essays<\/strong> \u2014 student academic work.<\/li>\n<li><strong>Films.<\/strong><\/li>\n<\/ul>\n<p>Yandex notes the list will expand. Content types outside it produce nothing here, however carefully they are marked up \u2014 which makes checking the list the first step rather than the last.<\/p>\n<h2>Choosing the delivery method<\/h2>\n<p>The rule is about volume and volatility, not preference:<\/p>\n<ul>\n<li><strong>Small and stable<\/strong> \u2014 the console form. An address is the example.<\/li>\n<li><strong>Large and frequently changing<\/strong> \u2014 an XML feed. Product catalogues with prices are the example.<\/li>\n<li><strong>Large but stable<\/strong> \u2014 semantic markup in the page code.<\/li>\n<\/ul>\n<p>Hand-maintained markup for daily-changing data will drift out of step with the page; a feed for three addresses is machinery nobody needs.<\/p>\n<h2>Why the snippet is worth the work<\/h2>\n<p>Yandex&#8217;s own framing: extra information in the snippet <strong>makes the site more noticeable<\/strong> in results. It is a click-through improvement rather than a ranking one, which means it pays on impressions the site already earns \u2014 the cheapest category of search work there is.<\/p>\n<h2>The format preference<\/h2>\n<p>Yandex says it uses microformats <em>wherever possible<\/em>, because they are widely adopted and readable beyond Yandex, while noting that some categories \u2014 culinary sites among them \u2014 offer a choice of formats. In practice Schema.org is the recommendation for new work, and the underlying principle stands either way: markup that only one engine can read is worth less than markup everybody can.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beyond ordinary page text, a site can send Yandex structured data about specific content types \u2014 an office address, detailed parameters for particular pages \u2014 which is used to build enhanced snippets and to feed other Yandex services. What can be sent today FAQ \u2014 questions and answers, for mobile results. Programs \u2014 applications, computer [&hellip;]<\/p>\n","protected":false},"menu_order":133,"template":"","meta":{"footnotes":""},"ar_ykb_kategori":[772],"ar_ykb_etiket":[],"class_list":["post-28557","ar_ykb","type-ar_ykb","status-publish","has-post-thumbnail","hentry","ar_ykb_kategori-advice-for-webmasters"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28557","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_ykb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28557\/revisions"}],"predecessor-version":[{"id":29188,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb\/28557\/revisions\/29188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28939"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28557"}],"wp:term":[{"taxonomy":"ar_ykb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_kategori?post=28557"},{"taxonomy":"ar_ykb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_ykb_etiket?post=28557"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}