In 2017, I built the FenerbahceFloryaBasket.com website from scratch using the WordPress platform. The goal was to create a structure that reflected the corporate identity of the basketball school, increased new student enrollments, and operated in a performance-oriented manner. In this context, I managed end-to-end SEO, SEM, and website optimization.<\/p>\n
I designed the site architecture around training groups, age categories, coaching staff, and the online application process. I created a structure that allows search engines to crawl the site more effectively, using Google and Yandex-compatible title structures, meta descriptions, URL hierarchy, and content organization.
Based on keyword analysis, I developed a strategy focusing on local and niche terms such as “basketball school,” “Fenerbah\u00e7e basketball youth academy,” and “Florya basketball course.” With these efforts, I optimized the site aiming for approximately an 85% increase in organic traffic and approximately a 70% improvement in visibility for local basketball-focused searches.<\/p>\n
I designed seasonal Google Ads campaigns that were responsive to registration periods. I created a structure that ensured the budget went to the audience with real registration potential by targeting by location, device, and time.
I focused on increasing conversions like form submissions and phone calls while reducing cost per click through negative keyword lists, ad text A\/B testing, and landing page optimizations. As a result, I structured the campaigns with the goal of achieving approximately a 95% increase in potential student applications and an average 35-40% decrease in cost per click.<\/p>\n
As a result of these efforts, FenerbahceFloryaBasket.com has transformed from a mere informational page into a fully performance-oriented basketball academy infrastructure, designed with a target of approximately 85% organic growth and up to 95% increase in potential registrations from Google Ads. The club has achieved a sustainable and scalable online presence, extending its competitive identity from the court to the digital world.<\/p>\n
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FenerbahceFloryaBasket.com \u2013 Basketball School Infrastructure on WordPress In 2017, I built the FenerbahceFloryaBasket.com website from scratch using the WordPress platform. The goal was to create a structure that reflected the corporate identity of the basketball school, increased new student enrollments,\u2026<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"portfolio_category":[5],"class_list":["post-49","portfolio","type-portfolio","status-publish","hentry","portfolio_category-gaming-e-sports"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio\/49","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio_category?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}