{"id":69,"date":"2026-08-13T23:23:03","date_gmt":"2026-08-13T23:23:03","guid":{"rendered":"http:\/\/localhost:8080\/portfolio\/sahinbey-insaat\/"},"modified":"2026-08-22T01:33:31","modified_gmt":"2026-08-21T22:33:31","slug":"sahinbey-insaat","status":"publish","type":"portfolio","link":"https:\/\/alienroad.com\/portfolio\/sahinbey-insaat\/","title":{"rendered":"Sahinbey Insaat"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>SahinbeyInsaat.com \u2013 SEO-Focused Infrastructure on WordPress<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In 2017, I developed this project entirely independently for SahinbeyInsaat.com; my goal was to create a lightweight and search engine-friendly structure suitable for the construction industry. The site was planned to comply with the guidelines of Google and Yandex search engines, as well as Google AdSense policies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Infrastructure and Technology Choices<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The project was developed on the WordPress platform, using an HTML5-based architecture. This choice offered a low-cost, fast-loading, and easy-to-manage system, while optimizing the code-to-content ratio and allowing search engines to easily read the content. The clean HTML structure, heading hierarchy, meta tags, and descriptions were designed to support accurate indexing by both Google and Yandex.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SEO and AdSense Strategy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The site&#8217;s content structure was designed around construction, housing projects, and local search terms, creating a semantic keyword backbone. For AdSense, placements were chosen within the content and in visible areas to increase click-through rates; this is a proven approach that, when used correctly, can increase ad revenue by 2-3 times.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As a result of these strategies, the project aimed for and established a structure to achieve approximately 170% growth in organic traffic and approximately 55% improvement in click-through rates compared to the initial phase. The infrastructure was created to provide a potential 240% increase in AdSense revenue along with an increase in ad impressions.<\/p>\n\n\n<figure class=\"wp-block-image size-large ar-icgorsel\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"400\" src=\"\/wp-content\/uploads\/icerik-gorsel\/portfolio-sahinbey-insaat-1.png\" alt=\"Sahinbey Insaat overview illustration\" class=\"wp-image-16386\" srcset=\"https:\/\/alienroad.com\/wp-content\/uploads\/icerik-gorsel\/portfolio-sahinbey-insaat-1.png?sv=1788088616 1200w, https:\/\/alienroad.com\/wp-content\/uploads\/icerik-gorsel\/portfolio-sahinbey-insaat-1-300x100.png?sv=1788088616 300w, https:\/\/alienroad.com\/wp-content\/uploads\/icerik-gorsel\/portfolio-sahinbey-insaat-1-1024x341.png?sv=1788088616 1024w, https:\/\/alienroad.com\/wp-content\/uploads\/icerik-gorsel\/portfolio-sahinbey-insaat-1-768x256.png?sv=1788088616 768w, https:\/\/alienroad.com\/wp-content\/uploads\/icerik-gorsel\/portfolio-sahinbey-insaat-1-600x200.png?sv=1788088616 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large ar-icgorsel\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"400\" src=\"\/wp-content\/uploads\/icerik-gorsel\/portfolio-sahinbey-insaat-2.png\" alt=\"Sahinbey Insaat process and workflow illustration\" class=\"wp-image-16388\" srcset=\"https:\/\/alienroad.com\/wp-content\/uploads\/icerik-gorsel\/portfolio-sahinbey-insaat-2.png?sv=1788088616 1200w, https:\/\/alienroad.com\/wp-content\/uploads\/icerik-gorsel\/portfolio-sahinbey-insaat-2-300x100.png?sv=1788088616 300w, https:\/\/alienroad.com\/wp-content\/uploads\/icerik-gorsel\/portfolio-sahinbey-insaat-2-1024x341.png?sv=1788088616 1024w, https:\/\/alienroad.com\/wp-content\/uploads\/icerik-gorsel\/portfolio-sahinbey-insaat-2-768x256.png?sv=1788088616 768w, https:\/\/alienroad.com\/wp-content\/uploads\/icerik-gorsel\/portfolio-sahinbey-insaat-2-600x200.png?sv=1788088616 600w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n","protected":false},"excerpt":{"rendered":"<p>SahinbeyInsaat.com \u2013 SEO-Focused Infrastructure on WordPress In 2017, I developed this project entirely independently for SahinbeyInsaat.com; my goal was to create a lightweight and search engine-friendly structure suitable for the construction industry. The site was planned to comply with the\u2026<\/p>\n","protected":false},"featured_media":15973,"template":"","meta":[],"portfolio_category":[6,12],"class_list":["post-69","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-general","portfolio_category-real-estate-architecture"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio\/69","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/15973"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=69"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/portfolio_category?post=69"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}