The online marketing world is constantly changing and evolving, including the online retailing industry, which continues to grow. The e-commerce market is one of the segments that is hugely affected by the changes that happen on the web. It\u2019s becoming more competitive, since new businesses and platforms are always appearing on the Internet; and it\u2019s getting more difficult for online market players to thrive and prosper.<\/p>\n
We wanted to figure out the most common problems with e-commerce websites and find out tactics that can help online retailers survive and even grow in the online space. But this time, we decided to test a completely new format for our SEMrush Chat. We analyzed a real online store in real-time together with our chat participants! If you want to learn how to improve your e-commerce website\u2019s performance and achieve online success using this example, check out the recap!<\/p>\n
Let\u2019s move on to the first question.<\/p>\n
<\/span><\/p>\n We chose to analyze\u00a0Waggle.com.au<\/a>, an online store that sells gear for dogs. To start, we asked our guests to name the first good element that they noticed when they visited the website. Here\u2019s what they found:<\/p>\n One of the most important elements of any online store is proof that your product or service is really good. And one of the strongest things that can confirm this is customer reviews. According to Graham Charlton,\u00a061 percent of customers read online reviews<\/a>\u00a0before making a purchasing decision. Consumers are more likely to buy things from websites that have reviews and ratings. These sites have real value for people. That\u2019s why online retailers should encourage their customers to leave feedback and share comments.<\/p>\n1. Proof and Customer Reviews<\/h2>\n