That said, the ever-increasing amount of competition and the opening of new markets through Fulfillment By Amazon (FBA) and Kindle Direct Publishing (KDP), it\u2019s becoming very crowded.<\/p>\n\n\n\n
Before such competition existed, it was relatively easy to get your products ranked extremely well by Amazon\u2019s A9 algorithm. All you needed was some keyword research, good reviews, strategic pricing and structured descriptions and you\u2019d have a fair chance of making #1 in the Amazon results.<\/p>\n\n\n\n
However, thanks to the new services that allow just about anyone to create a book or sell a product, the number of competitive products that depend on Amazon\u2019s traffic has increased exponentially over the years.<\/p>\n\n\n\n
Although Amazon\u2019s amount of traffic has risen, it is not keeping up with the increased amount of competitors. It\u2019s for this reason that those who want to succeed, need to start thinking \u2018outside of the Amazon box.\u2019<\/p>\n\n\n\n
Imagine, instead of just depending on Amazon\u2019s traffic, you could build your own stream of potential buyers that would run straight from Google and right onto your own Amazon sales page. And let\u2019s not forget that increased traffic helps to improve your sales conversion rate, which subsequently, is the most important factor to ranking better with A9.<\/p>\n\n\n\n
However, ranking your Amazon sales page on Google isn\u2019t as straightforward as you would think. Therefore, to effectively mount an SEO campaign, we\u2019ll look at the following:<\/p>\n\n\n\n
Like Google SEO, if your on-page optimization isn\u2019t strong, you\u2019ll never rank well. You can get a complete rundown on all steps to improving your Amazon on-page SEO here.<\/p>\n\n\n\n
It\u2019s important to note that some of the above factors exist for certain product and not others.<\/p>\n\n\n\n
There are lots of ways to find your Amazon product page or book page. However, it turns out that only one will help you with SEO.<\/p>\n\n\n\n
If you were to do an Amazon Search using the search phrase \u201cContent Warfare\u201d, you\u2019d get something like this:<\/p>\n\n\n\n
However, as you can tell, this link is wrought with extra Amazon URL jargon such as page ranking, POSIX time, keywords are more. However, you need to think of these extra aspects as sub-sub-urls, and thus, not the place you want to send the external link juice to.<\/p>\n\n\n\n
Therefore, if you want to build off-page SEO for your product page, then you need to use the Google friendly version of this product link, known as the Bare Product URL.<\/p>\n\n\n\n
The bare product URL goes from the Amazon.com and ends with the 10-digit Amazon Standard Identification Number (ASIN) for that particular product.<\/p>\n\n\n\n
Surprisingly, getting legitimate links to point to your product is very easy. There are many product review sites that would be more than happy to receive your product free, check it out, and leave a review.<\/p>\n\n\n\n
However, the hard part is getting someone to use the Amazon bare URL link that we talked about. Most bloggers will use their Amazon Associate links so that they can get commission off of anyone who clicks on it and buys anything within 24 hours.<\/p>\n\n\n\n
Therefore, if you do work with someone to review your product or book, you should establish from the beginning that they will use the correct link at least once in their article.<\/p>\n\n\n\n
If finding someone to review your product proves difficult or is not something you\u2019re interested in doing, then perhaps doing a backlink check will shed some light on where your competitors are getting their link juice.<\/p>\n\n\n\n
Just like you would with a competitor\u2019s website, you can place a competing product\u2019s Bare Amazon Link in a backlink checker and find opportunities.<\/p>\n\n\n\n
Using the same book as above, I found that Ryan Hanley\u2019s Content Warfare has 22 Referring IPs and 264 External Backlinks from some pretty heavy hitters like:<\/p>\n\n\n\n
Furthermore, after some investigating, it has become evident that Ryan was on many podcasts promoting his book and earned some stellar links that way as well \u2013 another brilliant idea for some good backlinks.<\/p>\n\n\n\n
In the case above, the author of \u201cContent Warfare\u201d did an excellent job of receiving some powerful links. However, the author failed to think of his Amazon sales page as a webpage and instead of targeting specific keywords, using the tactics above, or doing Amazon on-page optimization tactics, he failed to capitalize on the potential traffic he could have earned for things like \u201cContent Marketing\u201d or \u201cInternet Marketing.\u201d<\/p>\n\n\n\n
Furthermore, because he isn\u2019t sending direct traffic to his book page, Amazon has no real reason to believe that his book should be ranking very high for terms like \u201cContent Marketing\u201d and has thus fallen off of front-page rankings and hurting his book\u2019s potential sales.<\/p>\n\n\n\n
Stop depending on just Amazon\u2019s traffic to sell your product. As FBA and self-publishers grow at alarming rates, the competition increases significantly as well.<\/p>\n\n\n\n
It\u2019s for this reason, I don\u2019t want my products to depend solely on Amazon\u2019s traffic or else I will be like all the others and have no competitive advantage. Instead, using the tactics above, I\u2019m able to tap Google\u2019s traffic and help get my products out in front of more people. Now THAT\u2019s a competitive advantage!<\/p>\n\n\n\n
Plus, don\u2019t forget that the higher the sales conversion rate, the higher your Amazon rankings. And how do you get higher conversions? By getting your own targeted traffic to point straight to your page and not a competitor\u2019s.<\/p>\n\n\n\n
So, take a couple of minutes and start thinking of your Amazon sales page as more of a post and give it the same treatment you would to your own website. The only difference is that your Amazon sales page has a DA of 97 of which I am sure your own website does not have.<\/p>\n\n\n\n
Dave Chesson is an Amazon algorithm nut, but specifically stays in the Kindle self-publishing world where he runs the website, Kindlepreneur . Find out more ways to increase your Amazon sales, like through email service selection .<\/p>\n\n\n\n
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There is no denying that Amazon is a lucrative market. That said, the ever-increasing amount of competition and the opening of new markets through Fulfillment By Amazon (FBA) and Kindle Direct Publishing (KDP), it\u2019s becoming very crowded. Before such competition existed, it was relatively easy to get your products ranked extremely well by Amazon\u2019s A9<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32269","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/32269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/comments?post=32269"}],"version-history":[{"count":1,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/32269\/revisions"}],"predecessor-version":[{"id":32533,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/posts\/32269\/revisions\/32533"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=32269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/categories?post=32269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/tags?post=32269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}