ADVERTISING

Advertising Services

ADVERTISING SERVICES

UNIFIED ALL-INCLUSIVE STRATEGY

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ADVERTISING: PLANNING, DESIGN, IMPLEMENTATION AND FOLLOW-UP

Alien Road offers industry-leading advertising solutions with a 360-degree advantage: Provides comprehensive and innovative advertising strategies for the best ROI.

You can meet all your ADVERTISING needs in one agency, with an experienced team and an integrated strategy: Alien Road Co.

Strategic Advertising Campaigns

We create data-driven advertising campaigns to reach the right audience, whether through print, broadcast or digital channels.

Creative Excellence

Our creative team excels at crafting engaging advertising content for a lasting impact.

Media Planning and Buying

With our expertise in media planning and buying, we optimize ad placement for maximum return on investment (ROI).

Traditional Advertising

We specialize in traditional advertising methods, including print, TV and radio, and in effectively connecting with diverse audiences.

Digital Advertising

In the digital age, we specialize in PPC, social media and programmatic advertising for online success.

Performance Tracking

We don't just publish ads. Our experienced team monitors and optimizes advertising campaigns.

WHY ALIEN ROAD?

Choose Alien Road Co as your advertising partner and let’s embark on a journey that will increase your brand’s visibility, engagement and success in the market. Discover how our advertising services can help you achieve your business goals today.

Proven Success

Our proven track record demonstrates advertising success driving brand awareness and revenue across a variety of industries.

Global Reach, Local Understanding

We understand cultural nuances and market differences to effectively connect with your target audience.

Integrated Approach

We offer a 360-degree approach to consistent brand communication across all traditional and digital channels.

Customized Solutions

We align advertising strategies with your brand's specific needs and goals.

Cost-Effective Solutions

Our cost-effective advertising services deliver value without compromising quality.

Customer focused

At Alien Road Co. your goals are our goals and your success is our priority. We prioritize your needs and goals in everything we do.

Be part of the future of Alien Road Co.

Search Engine Marketing (SEM) is a type of online marketing strategy used to increase a website’s visibility in search engines. SEM includes both organic search engine optimization (SEO) strategies and paid advertising campaigns (PPC – Pay Per Click). However, generally the term SEM refers to increasing the visibility of a website through paid advertising on search engine results pages (SERP).
Management of SEM campaigns is usually carried out through platforms such as Google Ads or Bing Ads. These platforms offer advertisers a number of customization options, such as specific keywords, geographic locations, demographics, and even devices. This gives advertisers the ability to serve their ads to a specific audience or customer segment.
The success of SEM campaigns is closely related to choosing the right keywords, writing effective ad texts, determining the right targeting options, and constantly monitoring and optimizing the campaigns. Additionally, the cost-effectiveness of SEM campaigns is measured by metrics such as click cost (CPC) and cost of conversion (CPA) of a particular ad.
SEM strategies often aim to achieve a specific goal, which may include:
Traffic Increase: SEM campaigns are often used to attract more visitors to a website. This often increases a site’s visibility and brand awareness.
Conversion Lift: Conversions are defined as a visitor taking a specific action. This may include actions such as purchasing a product, filling out a form, or subscribing to an e-newsletter. SEM campaigns are often used to increase conversions.
Brand Awareness: SEM can also be used to increase a brand’s online visibility and awareness among potential customers.
As a result, SEM, when managed correctly, can provide instant visibility and a significant traffic increase to a website. However, SEM strategies require constant monitoring and optimization. The success of SEM campaigns depends on regular monitoring, testing and optimization of the campaign. Managing an SEM campaign usually involves the following steps:
Keyword Research: The success of an SEM campaign often depends on identifying the right keywords. Keyword research helps determine what terms potential customers use when searching for a product or service.
Ad Creation: Ad copy should encourage users to visit a website and take a specific action. Ad copy often includes a call-to-action (CTA) and must be compelling and informative to attract users’ attention.
Targeting: SEM platforms offer advertisers the ability to target their ads to specific geographic areas, demographic groups, or device users.
Bid Management: Advertisers bid on the cost per click (CPC) of a particular keyword. Since bids are often competitive, it is important to establish and optimize a bid management strategy.
Conversion Tracking: The success of SEM campaigns is typically measured through conversion rates and cost per conversion (CPA). These metrics help evaluate the cost-effectiveness and ROI of an SEM campaign.
Campaign Optimization: SEM campaigns should be constantly monitored and optimized. This includes regularly reviewing and adjusting ad copy, targeting options, bid strategies and keywords.
In conclusion, SEM is an important part of the online marketing strategy. SEM is especially where competition is intense and it is difficult to rise quickly in organic search engine rankings. However, managing SEM effectively requires extensive knowledge and sustained effort. For this reason, many businesses choose to work with a digital marketing agency or an SEM expert to manage their SEM campaigns.

Digital advertising is the process of promoting products and services using platforms and technologies on the internet. This can include text, images, video, interactive content and more. Digital advertising can be used to reach the target audience and build brand awareness, encouraging customer conversion and sales.
The main types of digital advertising include:
Search Engine Advertising (SEM): This refers to the creation and optimization of ads on platforms such as Google Ads and Bing Ads. These ads appear when certain keywords are searched and direct users to a specific website.
Social Media Advertising: Social media platforms such as Facebook, Instagram, Twitter, LinkedIn and Pinterest allow brands to create ads to reach their target audiences. These ads appear in users’ news feeds and often encourage a specific action (for example, visiting a website or purchasing a product).
Content Advertising: This typically involves creating and publishing valuable content, such as a blog post, infographic, or video. Content advertising is often used to increase brand awareness and encourage customer conversion.
Email Advertising: This involves sending advertising messages to email subscribers. Email advertising is often used to encourage customer conversion and loyalty.
Visual Advertising: This involves running visual advertisements (for example, banner ads) on websites and mobile applications.
Video Advertising: This involves creating and publishing video ads on video sharing sites such as YouTube, Vimeo and social media platforms.
Digital advertising offers unique opportunities to create ads suitable for the target audience and provide them with tailored content. Additionally, the effectiveness and success of digital ads can be measured through various metrics such as click-through rates, conversion rates, and ROI. However, due to ever-changing technology and trends in digital advertising, creating and implementing a successful strategy requires significant expertise and effort.
Mobile Advertising: Mobile advertising involves displaying ads on mobile devices such as mobile phones and tablets. These types of ads may appear between apps or within apps.
Programmatic Advertising: Programmatic advertising is the automated process of buying digital ads using artificial intelligence and real-time bidding (RTB). This allows you to reach the target audience more accurately and use the advertising budget more efficiently.
Targeting with Accuracy: One of the biggest advantages of digital advertising is that ads can be specifically targeted to specific audiences, including specific demographics, geographic regions, interests, and behaviors.
Conversion Tracking: Digital advertising platforms often offer tools to track and analyze metrics such as clicks, conversions, and sales. This helps determine which ads are most effective and improve future advertising strategies.
In conclusion, digital advertising is a powerful tool that allows businesses to reach their target audience, increase brand awareness, encourage customer conversions and increase sales. However, creating and implementing a successful digital advertising strategy requires deep marketing knowledge, technological talent and strategic thinking.

Conversion Rate Optimization (CRO) aims to encourage website visitors to take certain actions. These actions are often conversions, such as purchasing a product, filling out a form, or subscribing to an email. Our agency’s CRO strategy uses a combination of data-driven insights and user-centered design. Here’s how this process works:
Defining Objectives and KPIs: The beginning of every CRO campaign is the identification of specific, measurable, achievable, relevant and time-bound (SMART) objectives and key performance indicators (KPIs). This allows us to evaluate the success of the campaign and make continuous improvements.
Website Analysis: We analyze your business’s website in depth. This allows us to understand how users navigate your site, which pages they spend the most or least time on, which pages they leave, and which steps are completed or skipped in the overall conversion journey.
User Research: User research allows us to understand who your target audience is, what they value, what they need, and what influences their purchasing decisions. This is done using surveys, user interviews, focus groups and other user feedback tools.
A/B Tests: A/B tests are applied to measure the effectiveness of different design, content and layout options. This helps us determine which options increase conversion rates the most.
Implementation and Continuous Improvement: Based on the insights and test results we find, changes are made to the website to optimize conversion rates. But CRO is not a one-time process. It requires constant analysis, testing and improvement. Therefore, we constantly monitor the effectiveness of the implemented changes and make further improvements when necessary.
As a result, our agency’s Conversion Rate Optimization process is designed to drive more conversions.