How to Conduct a Social Media Audit in 9 Simple Steps Want to know which of your social media accounts contribute to business results (and which ones don’t)? Run a social media audit. In this article, we’ll explain what a social media audit is, provide a step-by-step guide on how to conduct an audit of your social accounts, and share …
Continue ReadingTikTok SEO: The Ultimate Guide to Boosting Your Profile Visibility With over 1 billion active users worldwide, TikTok provides ample opportunity to boost your brand’s visibility. For the best chance of being seen by your target audience, you need to optimize your content with TikTok SEO. In this article, you’ll learn what TikTok SEO is, how it works, and five ways you …
Continue ReadingHow to Post on Instagram & Schedule for Later Learn how to post on Instagram, step by step: Sign Into the Instagram App or Website Tap the “+” Icon Select Images Edit Images Add a Caption Tag People and Locations Add Alt Text Review Settings Publish or Schedule Your Post This is how you add photos (and other kinds of images) …
Continue ReadingThe Beginner’s Guide to Social Media Advertising in 2023 What Is Social Media Advertising? Social media advertising is digital advertising that uses social media channels (including Facebook, Instagram, TikTok, and LinkedIn) to show ads to your target audiences. Advertising on social media helps you connect with the audiences you want to reach, whether that’s new customers or existing ones. Sometimes …
Continue Reading17 Best Social Media Tools to Use in 2023 Looking for a tool to help you create social content, schedule posts across all your channels, or analyze your social metrics? In this article, we’ve gathered the best social media tools you can use in 2023. But first, some quick background. What Are Social Media Tools? Social media tools are software …
Continue ReadingHow to Effectively Outsource Your Social Media Marketing Social media is an integral part of modern-day marketing. Businesses use it to build brand awareness and community and bring in leads. Choosing which platforms to use, posting, responding to comments, and more—social media can quickly turn into a big job, especially for a small business. One viable option is to outsource …
Continue ReadingAll Eyes on You! A Guide to Growing Your Social Media Visibility Increasing social media visibility is a key concern for all brands. But, unlike other areas of marketing, there’s no rulebook to follow. In such a quickly evolving digital space, what was best practice just a year ago can seem hopelessly out of date. In 2023, there are two …
Continue ReadingHow Much Should an Influencer Marketing Campaign Cost? A Marketer’s Guide What if your brand could tap into the audience of an online superstar? Getting your message across to a relevant audience can be priceless. In the past, only big brands could afford celebrity endorsements. Now, with the power and reach of social media, influencer marketing is far more accessible. …
Continue Reading13 LinkedIn Marketing Strategies You Wish You Created & Why They Work When I ask people why they’re not active on LinkedIn, I get the same responses repeatedly. LinkedIn is boring and intimidating. I don’t know what to say. I tried LinkedIn for a few weeks and barely got any bite. Nobody reaches out to ask about my services. LinkedIn …
Continue ReadingInfluencer Marketing: What Is It and How to Build a Solid Strategy Influencer marketing is a big deal. From Instagram and TikTok to YouTube and other platforms, brands are collaborating with popular individuals to reach their network of followers and promote their products and services. As the popularity of social media has rapidly risen, so has the investment and interest …
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