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Google Analytics 4 Dimensions: What You Need to Know

Google Analytics 4 Dimensions: What You Need to Know What Is a Dimension in Google Analytics 4? In Google Analytics 4 (GA4), dimensions are data attributes or characteristics that provide additional information about your website’s users and how they interact with your website. Dimensions provide context that makes your data meaningful. Like in the image below: For example, the “Country” …

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Google Analytics 4 Events Guide: Event Tracking Explained

Google Analytics 4 Events Guide: Event Tracking Explained What Is an Event in Google Analytics 4? Google Analytics 4 (GA4) events are user interactions or system occurrences on a website or app. Events are the foundation of all GA4 tracking. Any time a web interaction takes place—whether it’s a page view, click, scroll, or purchase—GA4 records that data as an …

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Google Analytics for Beginners: Getting Started with GA4

Google Analytics for Beginners: Getting Started with GA4 What Is Google Analytics? Google Analytics is a free website analytics tool that helps marketers better understand their site’s overall performance. Unlike Google Search Console, which provides detailed data about how users discover websites through Google organic (meaning unpaid) search, Google Analytics deals with all traffic sources. Including organic search, paid search, social …

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15 Best Google Analytics Alternatives for 2023

15 Best Google Analytics Alternatives for 2023 Google Analytics is one of the most popular tools for tracking and analyzing website performance. But it’s not the only option out there. The following are the best alternatives to google analytics in 2023: Semrush Clicky Matomo Analytics Narratives ImpactHero Piwik Pro Heap Woopra Fathom Analytics Mixpanel Adobe Analytics Plausible GoSquared Gauges Simple …

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What Is Google Tag Manager & How Does It Work?

What Is Google Tag Manager & How Does It Work? What Is Google Tag Manager? Google Tag Manager (GTM) is a free tool that enables you to install, store, and manage marketing tags without modifying website code. Marketing tags are small snippets of code that track user actions and collect data. The most common example of a marketing tag is the Google tag used …

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Google Analytics Tracking ID: Where It Is & How to Find It

Google Analytics Tracking ID: Where It Is & How to Find It What Is the Google Analytics Tracking ID? The Google Analytics tracking ID is a unique identifier Google Analytics assigns to a property (like a website, blog, or mobile app). Google Analytics uses this ID in its tracking code to identify and collect your property’s user traffic and behavior …

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Conversion Rate Optimization (CRO): The Beginner’s Guide

Conversion Rate Optimization (CRO): The Beginner’s Guide Search engine optimization (SEO) is the process of increasing quality traffic to a website using tactics like keyword research, backlinks, and meta descriptions. SEO is well known. In fact, it was the No. 1 tactic used by marketing teams in 2019. Using SEO, you can drive great traffic to your website by capturing users who are …

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