Google Analytics 4 Dimensions: What You Need to Know What Is a Dimension in Google Analytics 4? In Google Analytics 4 (GA4), dimensions are data attributes or characteristics that provide additional information about your website’s users and how they interact with your website. Dimensions provide context that makes your data meaningful. Like in the image below: For example, the “Country” …
Continue ReadingGoogle Analytics 4 Events Guide: Event Tracking Explained What Is an Event in Google Analytics 4? Google Analytics 4 (GA4) events are user interactions or system occurrences on a website or app. Events are the foundation of all GA4 tracking. Any time a web interaction takes place—whether it’s a page view, click, scroll, or purchase—GA4 records that data as an …
Continue ReadingGoogle Analytics for Beginners: Getting Started with GA4 What Is Google Analytics? Google Analytics is a free website analytics tool that helps marketers better understand their site’s overall performance. Unlike Google Search Console, which provides detailed data about how users discover websites through Google organic (meaning unpaid) search, Google Analytics deals with all traffic sources. Including organic search, paid search, social …
Continue Reading15 Best Google Analytics Alternatives for 2023 Google Analytics is one of the most popular tools for tracking and analyzing website performance. But it’s not the only option out there. The following are the best alternatives to google analytics in 2023: Semrush Clicky Matomo Analytics Narratives ImpactHero Piwik Pro Heap Woopra Fathom Analytics Mixpanel Adobe Analytics Plausible GoSquared Gauges Simple …
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