Google Shopping Ads: Everything You Need to Know Looking to drive more sales for your ecommerce business through Google Shopping ads? Read our guide to learn how Google Shopping ads work and how to set up your first campaign. Plus, find out our top strategies for improving your Google Shopping ads campaigns for optimal results. What Are Google Shopping Ads? …
Continue ReadingHow to Do PPC Keyword Research for Profitable CPC Campaigns Pay-per-click (PPC) advertising on Google and Bing rely heavily on PPC keyword research. Select the right keywords to get your marketing campaigns in front of the highest number of potential customers. PPC Keyword Research: 3 Key Considerations The success of a pay-per-click (PPC) campaign depends on several factors, including the …
Continue ReadingGoogle Ads Account: What Is It & How to Create One What Is a Google Ads Account? Before we dive into the Google Ads account, let’s quickly talk about Google Ads. Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products and services across the Google Network. The Google Network consists of two groups: Search …
Continue ReadingWhat Is Google Ads & How Does It Work? A Comprehensive Guide When you Google something, you may see an ad at the top of the search results. Like this: That’s a Google ad. But that’s only one type of Google advertising, appearing in just one place. In this article, we’ll talk about different types of Google ads, how they …
Continue ReadingHow to Create an Effective PPC Strategy in 7 Steps Having an effective pay-per-click (PPC) advertising strategy helps you increase sales, raise brand awareness, and differentiate yourself from the competition. In this article, we will break down what a PPC strategy is and how to create one for your marketing goals. What Is a PPC Strategy? A PPC strategy is an overarching …
Continue ReadingPaid Traffic: What It Is & How It Works in 2023 Getting people on your website via social media posts and content that appears in search results can take months. But you can acquire paid traffic in a matter of days. In this post, we’ll discuss how paid traffic works and how it compares to organic traffic. And offer some …
Continue ReadingWhat Is PPC? The Definitive Guide to Pay-Per-Click Marketing PPC stands for pay-per-click. It’s a type of digital marketing where you pay each time a user clicks on one of your ads. To see what PPC ads look like, run almost any search on Google (or Bing). You’ll see ads displayed at the top of the results page: See the …
Continue ReadingHow to Do a PPC Audit in 10 Steps A poorly performing ad campaign is like pouring money down the drain. To analyze and optimize your pay-per-click (PPC) strategy, follow our 10-step PPC audit checklist. But let’s go over some background first. What Is a PPC Audit? A PPC audit is an in-depth analysis of your PPC campaigns. It shows …
Continue Reading12 Best PPC Tools for Research, Automation, and More Pay-per-click (PPC) ads drive results quickly. But you need the best pay-per-click tools to implement an effective strategy and achieve a high return. In this guide, we’ll discuss the best PPC tools for running successful ad campaigns. But first, some quick background. What Are PPC Tools? PPC tools are software applications …
Continue ReadingOnline Advertising: All You Need to Know (2023 Updated) There’s a lot to learn about online advertising. It includes multiple formats and spans numerous platforms. In this beginner’s guide, we’ll provide you with a complete overview of advertising on the internet. Including different types, examples, and best practices. Let’s dive in. What Is Online Advertising? Online advertising is a type …
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