Alien Road Company

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Alien Road Top 100 Influencers in Content Marketing [2022]

Alien Road Top 100 Influencers in Content Marketing 2022 Picture this. You’ve just started your workweek when suddenly you get two Slack messages. The first one is from your boss: “Send me a meeting invite. We need to talk.” Meanwhile, the second one is from a different manager: “What’s your schedule like today? I’d love to chat when you’re free!” …

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The Art of Content Optimization: The Complete 2023 Guide

The Art of Content Optimization: The Complete 2023 Guide When people talk about content optimization, they’re often referring to search engine optimization (SEO). However, this doesn’t mean that you should be optimizing your content specifically for search engine bots. Rather, the opposite is true; when you optimize your content for humans, it then becomes search engine friendly. In this guide, …

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10+ Ways to Create Powerful Content for Your Niche Business [Semrush Research]

10+ Ways to Create Powerful Content for Your Niche Business Semrush Research Imagine you’re a content marketer and your client is in the exciting world of selling world-class travel destination packages. You’ve got plenty of organic traffic, and let’s admit it, the excitement and appeal of the experience almost markets itself. But what about less glamorous niche industries? Or those …

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The Anatomy of Top Performing Organic Content in 2022

The Anatomy of Top Performing Organic Content in 2022 Originality, relevance, and knowing your audience are core considerations for making engaging content, though myriad criteria such as length, visual elements, and technical factors play important roles in the formula for content marketing success. That’s where our research comes in. We conducted extensive research to identify the key patterns of successful …

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Passive Voice: SEO Sin or Acceptable Writing Style?

Passive Voice: SEO Sin or Acceptable Writing Style? What do scientists, engineers and reporters have in common? They all regularly use the passive voice to highlight important results, news and events. But in SEO, the passive voice has a bad reputation. If you’re optimizing your content to achieve higher positions in the search engine results pages (SERPs), you’ll probably have …

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7 Common Infographic Designs & Why We Use Them

7 Common Infographic Designs & Why We Use Them Whether you’re a marketing executive, a content creator, or even just an avid media consumer, you’ve probably already noticed: infographics are everywhere these days. Reading the latest blog post from your favorite thought leader? An infographic is there to support the content. Your favorite educational youtube videos? Also using infographics as …

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B2B Writing Success Revealed: 7 Tactics You Don’t Want To Miss

B2B Writing Success Revealed: 7 Tactics You Don’t Want To Miss All businesses use various written marketing materials to promote their brands. It can be website texts, blog posts, client testimonials and case studies, social media publications, and even Quora answers. Either way, all of these copies target individuals or businesses. Focusing on B2B (Business to Business) writing can bring …

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Content Writing: How to Write and Order Different Types of Content

Content Writing: How to Write and Order Different Types of Content What Is Content Writing? Types of Content  Content Writing Basics Content Writing Tips Outsourcing Content Final Thoughts  No matter what your business happens to be, your customers are online. You need to keep in touch with them through different channels and using various content formats. After reading this guide, …

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What Is Personalized Content? 5 Types That Will Connect With Your Audience

What Is Personalized Content? 5 Types That Will Connect With Your Audience In the crowded waters of content marketing, it is getting harder than ever to grab your audience’s attention utilizing generic material. By personalizing your content, you are more likely to engage your targeted customers. In this guide, we’ll break down personalized content and five types: What Is Personalized Content? Your Personalized …

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