What Is Gated Content? Examples & Best Practices
What Is Gated Content? Examples & Best Practices What Is Gated Content? Gated content is any type of content that prospects can only access after they’ve shared their contact information and other details (like their name, job title, and company). Usually through a lead capture form. Like this example from the Stripe website: Gated content includes interactive reports, webinars you can …
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41 Infographic Examples & Explanations
41 Infographic Examples & Explanations What Is an Infographic? An infographic is a visual representation of data or information. Infographics use text, images, charts, and graphics to capture attention and improve understanding of the topic. You can usually find infographics in blog articles and social media posts. Marketers use these creative and informational graphics to spice up content and present …
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25 Low-Effort Real Estate Social Media Content Ideas
25 Low-Effort Real Estate Social Media Content Ideas Social media is a powerful marketing tool for real estate firms because it helps you reach a wide audience, engage with potential clients, and get leads. Use this guide to learn real estate social media content ideas that’ll help grow your business. Pro tip: Use a social media management tool such as …
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What Is a Landing Page? Landing Page Examples + Guide
What Is a Landing Page? Landing Page Examples + Guide What Is a Landing Page? A landing page is a webpage designed to persuade users to take one specific action. For example, having users sign up for a newsletter, purchase a product, or RSVP for an event. Users typically arrive at landing pages via a pay-per-click advertising campaign. But they …
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How to Make Your Own FAQ Pages & 25 Examples to Get Started
How to Make Your Own FAQ Pages & 25 Examples to Get Started An FAQ page answers frequently asked questions on your website. Many businesses have them to help users understand their products and services. Your FAQ page may also include questions and answers about operating hours, return policies, payment options, or shipping information. Or how to solve common problems …
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How User-Generated Content Can Help Your Content Strategy
How User-Generated Content Can Help Your Content Strategy If you are a regular social media user, you might already be aware that influencers and celebrity endorsers are the backbones of social media marketing. Users are way more likely to believe a person than a company. That’s why influencers’ posts are engaging, and celebrity endorsement has been a go-to marketing strategy …
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Short-Form vs. Long-Form Content (Which One Do I Use and When?)
Short-Form vs. Long-Form Content (Which One Do I Use and When?) We are all aware of the importance of developing a solid content strategy and the exponential growth that this can deliver when you get it right. But there are also a whole host of misconceptions in the content marketing world. You have probably been given advice at some point …
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