What Is Clickstream Data and How Do We Use It at Semrush .Trends? The buzz around big data is nothing new. Most marketers and business owners know how to gather, process, and utilize internal company data to improve business outcomes. But when it comes to competitors, data sources can be harder to come by. Competitive research and analysis are at …
Continue Reading10 .Trends Features Every Marketer Should Explore There’s a good reason why Semrush’s .Trends tools are considered some of the most powerful in our suite. With .Trends tools — Traffic Analytics, Market Explorer, and EyeOn — you gain access to an instant overview of your market and deep competitive insights that offer a clear view of emerging trends and growth opportunities for …
Continue ReadingWhat Is a Go-to-Market Strategy? Entering new markets is always an adventure, and adventures always involve some risk. Moving beyond your current market is challenging, but a well-informed go-to-market strategy ensures you’ll thrive in your new market environment. This guide aims to help businesses build a data-driven go-to-market strategy. First, we’ll explore exactly what a go-to-market strategy is and why …
Continue ReadingA Step-by-Step Guide to New Market Assessment Expanding into international markets is a crucial step for any existing business trying to realize their full potential. In terms of market share, breaking into new markets can greatly increase the available terrain. And for businesses with a product or service of value, new markets can mean new business opportunities. Like any other …
Continue ReadingThe Best Way to Do a Market Analysis in Under 60 Minutes Whether you’re crafting a go-to-market strategy or reevaluating an existing business, conducting a market analysis is at the heart of your future success. We’ve already covered how to run in-depth research, but you don’t always have to bury yourself in complex business and market models to diversify your strategy. In this …
Continue ReadingHow to Calculate Market Share When the US court dismissed two antitrust lawsuits against Facebook because the attorneys failed to prove monopolistic status, the complications of calculating market share in a digital context were on full display. Though the stakes likely aren’t as high for your business, knowing how to identify your market share is still an important part of the market research process. …
Continue ReadingExploring the Key Mobile Traffic Trends for 2022: Is the Pandemic Still Defining the State of Mobile Search? The share of mobile traffic was expected to only keep growing ever since Google started talking about mobile-first indexing. Yet the pandemic disrupted this trend, and we kept tying the decline of mobile to COVID-induced measures. Meaning that once the measures are lifted, …
Continue ReadingUncover Market Trends to Build a Sustainable Business Strategy Change is the only constant when it comes to running a business. In our digital age, change happens more quickly than ever before, and staying on the cutting edge is becoming more and more difficult. Success in today’s markets means managing and embracing trends as they arise, and shaping your strategy …
Continue ReadingMarket Analysis: 6 Steps to Building a Surefire Marketing Strategy As market competition stiffens and technology shapes the future, data and insights regarding market dynamics and market conditions are an essential weapon for any company looking for dominance on the competitive playing field. With this fact in mind, however, questions arise. Where can you gather good market data? And how …
Continue ReadingHow to Build an Effective Data Strategy From 2021 to 2022, online traffic increased worldwide by 25%. This growth reflects both a significant expansion in the number of internet users, as well as an increase in the number of companies offering content, products, and services online. With more and more business happening online, business leaders are recognizing the power and …
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