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Ignore {Brand} SERPs at your peril!

Brand SERPs You Really Should Be Tracking (and Improving) Search queries in the SERPs for your brand name are vital touch-points for both people and machines and are therefore absolutely essential to your business. You should be tracking, evaluating, and improving them, consistently.  1. People Consider {Brand} SERPs as your new Business Card.     Prospects, investors, partners, clients, journalists, job candidates, …

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Digital PR and Why It’s Important for SEO and Link Building

Digital PR and Why It’s Important for SEO and Link Building If you’re not using digital PR as part of your link building strategy, you’re missing out on a huge opportunity to gain a competitive advantage. Take a look at the results that one digital PR campaign delivered in terms of quality, editorially earned links: That’s links from 125 referring domains from a …

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Guide to Digital PR

Public relations has always been about capturing attention, owning or participating in a public conversation, and shaping the narrative of your brand, industry, or company. Digital PR is the execution of public relations campaigns and tactics in today’s digital landscape. From P.T. Barnum to Ryan Holiday, public relations professionals have used the tools and media at their disposal to get …

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What Is Share of Voice?

What Is Share of Voice? Share of voice is a marketing figure/calculation that tells businesses just how much (percentage) of the market they own compared to the competition. Now, “own” in the context of this calculation can mean several things. Some believe that share of voice refers to how much paid advertising a company has compared to its competitors. Other …

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What Does an Online SEO Reputation Management Tool Do?

What Does an Online SEO Reputation Management Tool Do? Put simply, an online reputation management tool (sometimes called a brand management or brand monitoring tool) helps you monitor, influence, and manage the online presence of your business. If you’ve been working in digital marketing or digital PR for any length of time, or if you have any level of familiarity with SEO, …

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What Is Digital PR?

What Is Digital PR? Digital PR is a bit of a buzzword because PR is something brands have always done. Tactics to sway public opinion have been around since ancient Greece, but today these PR tactics are carried out largely online. With the abundance of media online, it’s natural that traditional PR tactics have entered the digital sphere. Now, instead of leveraging …

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Increase Brand Awareness

Increase Brand Awareness Fast If you’re an emerging business, a start-up looking to secure funding, or a brand trying to make a bigger splash in your market, then this article is for you. From big businesses to small enterprises, brand awareness continues to rise in the ranks of marketing priorities. In fact, a survey by Nielsen found that brand awareness …

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What Is Online Reputation Management?

A Beginner’s Guide to Online Reputation Management Online reputation management, or ORM, is the process of managing and maintaining the public perception of a brand, business, or person online. ORM can include responding to negative comments, gaining positive reviews, and monitoring brand mentions. In this guide, we’ll cover: What online reputation management is Why it’s important How to manage your …

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How to Write a Media Pitch

Thinking Outside the Inbox: How to Write a Media Pitch in 5 steps In the realm of PR outreach, probability theory has little to do with the outcome. You can send hundreds of media pitches and see no publications, while a few targeted outreach efforts can help you get some impressive coverage. Databox surveyed PR professionals and found that for the …

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Cold Email Templates

11 Cold Email Templates Sure to Attract Hot Leads Cold emailing can feel intimidating. And if you’re not hearing back from recipients, the effort may not feel worthwhile. It doesn’t have to be that way. We put together 11 cold email templates that will save you time and help attract the leads your business wants most. How to Write a …

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