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Advertising Trends: CPM Benchmarks by Industry

Advertising Trends: CPM Benchmarks by Industry It’s Advertising 101 to keep track of the effectiveness of your campaigns. Without a grasp of what’s working and what’s not (and why), you might as well be burning your money. One tactic that can help you get there is a competitor analysis of the advertising landscape in your niche—and that’s what we’re here …

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Advertising Trends: The Most Popular Types of Digital Ads

Advertising Trends: The Most Popular Types of Digital Ads Have you ever wished you could peek behind the curtain and see the exact ad types your competitors are spending their advertising budget on? In our latest study, we dived into that exact question. This study looked into the advertising trends of almost 1,000 domains across various industries, with the goal …

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The Unique Rank Volatility Patterns of the August 2023 Core Update

The Unique Rank Volatility Patterns of the August 2023 Core Update On August 22, 2023, Google announced the release of its August 2023 core update. This core update was not only the first one released since March 2023 but also one of the more peculiar updates I’ve seen. The rank volatility trends surrounding the update were unprecedented, which makes diving …

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Sharpen Your Ecommerce Business with Amazon Funnel Insights

Sharpen Your Ecommerce Business with Amazon Funnel Insights Alien Road studied a year of Amazon clickstream data (from December 2021 through November 2022) to investigate the customer funnel. The study focused on visits to Amazon.com using a browser, meaning it included two purchase methods: clicks to the Buy Now button, and the shopping cart. According to the study, 14.35% of …

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100+ Eye-Opening Content Marketing Statistics for 2023

100+ Eye-Opening Content Marketing Statistics for 2023 Content marketing is more lucrative than ever in 2023. How do we know? By surveying 1,700 marketers and business owners about their efforts in this area. They were generous enough to give us their feedback once again. As a result, we have compiled this data into the comprehensive State of Content Marketing: 2023 Global …

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Top YouTube Searches

Top YouTube Searches This article includes several lists with YouTube search data, including: Top YouTube searches in 2022 Top YouTube searches of all time Most subscribed YouTube channels in 2022 Plus, information about how to get more insights into your YouTube SEO. Let’s dive in. Top YouTube Searches in 2022 The most searched thing on YouTube in 2022 was “ukraine,” followed …

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So You Want to Be a Forbes 30 Under 30 Winner? Here’s What We Learned from Their LinkedIn Profiles

So You Want to Be a Forbes 30 Under 30 Winner? Here’s What We Learned from Their LinkedIn Profiles For any marketer driven to prove themselves, making the Forbes 30 Under 30 list is the ultimate flex. In the Marketing and Advertising category, the accolade is a triumph, a badge of honor, and a testament to talent and grit in …

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Small Business Trends and Stats: Assessing Americans’ Interest in Starting a New Venture

Small Business Trends and Stats: Assessing Americans’ Interest in Starting a New Venture “Small business is the backbone of our economy”—almost no US president has gone a term without reciting this phrase. Indeed, the US economy has always been known for its reliance on smaller enterprises: Back in 2021, small businesses made up 44% of all US economic activity; The number …

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