B2B Writing Guide: Content Types, Best Practices, & Top Metrics
B2B Writing Guide: Content Types, Best Practices, & Top Metrics What Is B2B Writing? B2B writing, also known as business-to-business writing, is when one business writes content (like blog posts or case studies) for a target audience of other businesses. The content should provide actionable advice to help an audience understand and solve their challenges. For example, this blog post …
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Copywriting vs. Content Writing: Unveiling the Key Differences
Copywriting vs. Content Writing: Unveiling the Key Differences In a nutshell, copywriting persuades a reader to take commercial action; content writing provides valuable information to build a relationship. But there’s more to copywriting vs. content writing: Different characteristics and marketing genres, different tones, different purposes, different goals. All of which we’ll cover in this article. You’ll also learn core techniques …
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8 Landing Page Copywriting Tips for 2023 (With Examples)
8 Landing Page Copywriting Tips for 2023 (With Examples) A great landing page doesn’t just welcome users to your site—it meets their needs proactively and encourages them to convert. In this article, we’ll teach you how to write a landing page that captures your target audience’s attention. We’ll also share real-life examples of how brands use these landing page copywriting …
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14 Tips for Writing Awesome Website Content
14 Tips for Writing Awesome Website Content Content is the key to online success. But not all content is effective. In this article, we’ll share 14 tips for creating website content that works. But first, let’s define what website content is and why it matters. What Is Website Content? Website content is pretty much anything that appears on a website …
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What Is Automated Content & the Best Tools to Use in 2023
What Is Automated Content & the Best Tools to Use in 2023 What Is Automated Content and Why Does It Matter? Content automation is using software to perform tasks like content creation, distribution, and management more efficiently and accurately. Which allows teams to focus on tasks that impact their business’s bottom line more. But content automation isn’t designed to replace …
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How to Write a Blog Post Step by Step
How to Write a Blog Post Step by Step Learn how to write a blog post that attracts and engages your target audience. We’ve broken down the entire process. To help you achieve your content marketing goals and become a better writer. Let’s get started. 1. Choose a Blog Topic Idea First, decide what you’re going to write about. The …
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How to Detect AI-written Content and Plagiarism
How to Detect AI-written Content and Plagiarism Will November 30, 2022, be remembered as the day that changed content writing as we know it forever? That day marked the launch of ChatGPT, and since then, hundreds of AI-powered copywriting tools, writing assistants, and content creation apps have flooded the internet. The goal? To help content writers, marketers, and SEO folks …
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How to Create Content Briefs [Step-by-Step Guide + Template]
How to Create Content Briefs Step-by-Step Guide + Template Content fuels modern marketing. But creating unique content that resonates and reaches your audience is tougher than ever. How do you ensure each piece of content you create strikes a chord with—and even reaches—your audience? Start with well-crafted content briefs. Pro tip: Don’t want to create each and every brief from scratch? …
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10 AI Content Generators to Make Great Content in Minutes
10 AI Content Generators to Make Great Content in Minutes AI is everywhere. Hundreds of AI-powered apps and tools promise speed, efficiency, and the key to unlocking at-scale content production. Most AI content writers keep these promises. But before we look at the specifics, let’s talk about why content marketing is such a fantastic application of AI and how to …
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Content Creation: What It Is & How to Do It in 2023 [Tips + Tools]
Content Creation: What It Is & How to Do It in 2023 Tips + Tools Content is essential for reaching your target audience and fueling your marketing engine. But how do you get started? In this article, we dive into various types of content and lay out a content creation process you can follow. What Is Content Creation? Content creation …
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