Top 100 Most Searched Items on Amazon

Top 100 Most Searched Items on Amazon

Curious to know what online shoppers are looking for on Amazon?

Then this article is for you.

What Are the Most Searched Items on Amazon?

In the U.S., the most searched item on Amazon is “apple watch,” followed by “crocs” and “airpods.”

Amazon’s “kindle” comes next.

We discovered this using our Keyword Wizard for Amazon app. Which has one of the biggest Amazon keyword databases.

We’ve used this database to uncover the most searched items. And we’ve compiled them into a handy list that you can reference.

Let’s take a look at the complete list.

Note: These lists are based on U.S. data that was pulled in July 2023.

Find What People Are Searching for on Amazon

with Keyword Wizard for Amazon

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Top 100 Product Searches on Amazon

Here are the products that are searched for the most on Amazon:

No. Keyword Search Volume
1 apple watch 2,021,809
2 crocs 1,905,662
3 airpods 1,689,792
4 kindle 1,637,039
5 air fryer 1,593,402
6 ipad 1,505,523
7 ps5 1,464,549
8 ring doorbell 1,429,820
9 fire stick 1,401,893
10 portable air conditioners 1,360,680
11 stanley 40 oz tumbler with handle 1,343,847
12 iphone 14 pro max case 1,240,574
13 laptop 1,229,185
14 apple watch band 1,205,612
15 nintendo switch 1,187,382
16 paper towels 1,165,532
17 ninja creami 1,141,819
18 iphone charger 1,123,232
19 desk 1,105,078
20 tv 1,087,893
21 iphone 13 case 1,057,294
22 toilet paper 1,037,914
23 shower curtain 1,024,320
24 crocs womens 1,012,436
25 alexa 999,384
26 mini fridge 993,417
27 protein powder 960,879
28 sol de janeiro 938,373
29 liquid iv 927,004
30 fan 920,551
31 kindle paperwhite 2023 913,874
32 lego 908,176
33 ice maker 890,301
34 school supplies 879,676
35 apple watch series 8 872,896
36 neck fan 872,305
37 office chair 859,139
38 electric bike 831,084
39 gaming chair 815,993
40 led lights 815,414
41 crocs mens 809,295
42 airtag 801,456
43 air purifiers 794,806
44 blink outdoor camera 787,039
45 luggage 786,965
46 portable charger 771,169
47 shoe rack 765,150
48 coffee maker 757,060
49 yeti 756,743
50 highlighters 749,467
51 iphone 14 pro case 741,776
52 car accessories 740,653
53 air conditioner 726,558
54 ring camera 726,079
55 makeup 718,986
56 shower head 711,344
57 gift cards amazon ecard 710,687
58 pencil case 702,790
59 magnesium glycinate 695,350
60 travel essentials 695,041
61 airpods pro 2nd generation 687,466
62 hismile 687,171
63 jansport backpack 679,426
64 party plates 679,210
65 pens 671,268
66 dresser 670,969
67 iphone 13 pro max case 670,508
68 queen bed frame 663,217
69 backpack for school 663,160
70 water shoes 656,101
71 pencil pouch 655,380
72 bluetooth speakers 647,054
73 stanley cup 646,682
74 birkenstock sandals women 638,991
75 aa batteries 638,742
76 dresses for women 2023 630,670
77 laptop computer 630,243
78 iphone 629,984
79 packing cubes 629,716
80 vacuum 622,203
81 monitor 621,554
82 hey dudes for men 613,596
83 playstation 5 613,341
84 gaming pc 613,247
85 backpack 604,569
86 xbox series x 604,466
87 portable fan 604,064
88 jbl bluetooth speaker 597,729
89 cat tree 596,072
90 makeup bag 594,465
91 stanley 587,673
92 pool 587,464
93 beats headphones 579,040
94 fitbit 578,979
95 projector 578,681
96 vanity 569,478
97 ear buds 568,831
98 amazon gift card 568,406
99 iphone 11 case 564,187
100 shower caddy 563,190

Top 10 Branded Product Searches on Amazon

Here are the most sought-after branded products on Amazon:

No. Keyword Search Volume
1 apple watch 2,021,809
2 crocs 1,905,662
3 airpods 1,689,792
4 kindle 1,637,039
5 ipad 1,505,523
6 ps5 1,464,549
7 stanley 40 oz tumbler with handle 1,343,847
8 iphone 14 pro max case 1,240,574
9 apple watch band 1,205,612
10 nintendo switch 1,187,382

As you can see, Apple products are in demand. This highlights the brand’s strong appeal and customer loyalty.

There’s also high demand for items such as “crocs,” “ps5,” and “kindle.” Which indicates diverse consumer preferences.

Amazon has a few useful pages that give you an idea of what’s trending on the platform.

  • Amazon Best Sellers page: You’ll see the most popular products across multiple categories. And the page is updated frequently.
Amazon Best Sellers page
Amazon Movers & Shakers page
  • Amazon Most Wished For: This page shows the most popular items on people’s wish lists. And is updated daily.
Amazon Most Wished For page

If you’re a seller on Amazon, consider adding similar products to your inventory to capitalize on these trends.

How to Find Amazon Keywords

Amazon sellers should optimize their product listings with the business-related keywords people are searching for.

This will make their products more discoverable on the platform. And generate more sales.

But how do you find these keywords?

That’s where Semrush’s Keyword Wizard for Amazon app comes in.

Open the tool and enter a broad term related to your niche.

For example that term could be “makeup” if you’re in the beauty space.

Then, click “Search.”

"makeup" entered into the Keyword Wizard for Amazon app search bar

You’ll see keywords related to your business. In this case, they include “makeup bag,” “makeup brushes,” and “vanity.”

Keyword Wizard results for "makeup"

In addition to keywords, you’ll find important metrics such as keyword difficulty and search volume.

Keyword difficulty tells you how hard or easy it is to rank for a particular keyword.

And search volume tells you how many times people search for that keyword each month.

If you’re a new seller on Amazon, it’s probably best to target keywords that are easier to rank for. And incorporate them into your product titles and descriptions to improve discoverability.

Find Keywords to Optimize Your Amazon Listings

with Keyword Wizard for Amazon

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Conduct Extensive Keyword Research

Identifying which keywords people search for on Amazon is a good start. But don’t stop there.

Amazon is just one of many platforms online shoppers visit.

If you also sell products via your own ecommerce store, knowing what keywords people search for on Google is equally important.

You can target these keywords with the product and category pages on your website. And achieve higher Google rankings.

Open Semrush’s Keyword Magic Tool and enter a broad keyword that describes your business.

Then, click “Search.”

"makeup" entered into the Keyword Magic Tool search bar

You’ll see keywords that can potentially bring lots of Google traffic to your website.

Keyword Magic Tool results for "makeup"

Use these keywords in your title tagsmeta descriptions, and URLs. And follow all the other on-page SEO best practices. For high rankings and more traffic.

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