Video production is the name given to the entire video production process. 3 stages are required to complete the production, which means production. These stages are; These are pre-production, production and post-production stages. In order to implement a successful video production project, these 3 stages must be carried out meticulously.

Pre-Production (Pre-Production)
The pre-production phase is a phase that takes place before the shooting of the video production project begins. Within the scope of this stage, studies such as target audience analysis, sector analysis and benchmarking are carried out, and as a result of the results obtained from these studies, a concept suitable for both global communication trends and the target audience and sector of the relevant brand or institution is developed. According to this concept, text writing and scripting work begins. Voiceover texts or dialogues are determined according to the concept of the video production project in question, and textual works are carried out in accordance with this concept when necessary. Thus, the pre-production phase, which is the first stage of the video production process, is completed.

Production (Production)
The production phase is the second stage of the video production process. During the production process, professional shooting or visual design works are brought to life according to the concept and scenario developed during the pre-production phase. If real images will be included within the scope of the developed concept, video shooting is carried out depending on the scenario. If real images will not be included in the video production project in question, that is, if the video will be created only with infographic and motion graphics works, visual design studies are prepared within the concept and scenario during the production phase. Thanks to the images obtained from the shootings and/or visual design studies, the visual stock of the video production project is completed. If necessary, ready-made stock images can also be purchased and used. Thus, the production phase, which is the second phase of the video production project, is completed and the final phase is started.

Post Production
Post-production means post-production and represents the final stage of video production processes. The concept and visual stock created in the previous two stages are edited in the post-production stage. Motion graphics artists animate the visual design works carried out during the production phase and turn them into videos in accordance with the concept. The post-production phase is completed with editing & montage and sound & music works, thus reaching the end of the video production process.
In order to achieve a successful video, all three video production stages must be completed with great care. VideoSanat carries out video production projects that add value to the brand of which it is a solution partner, with its team that is well-versed in communication dynamics and world trends, high-level studios and vast experience. If you want to have an effective video production project, you can contact us.