{"id":28224,"date":"2026-09-08T21:52:59","date_gmt":"2026-09-08T18:52:59","guid":{"rendered":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/mobile-first-is-not-a-strategy-in-china-it-is-the-baseline\/"},"modified":"2026-09-09T02:55:31","modified_gmt":"2026-09-08T23:55:31","slug":"mobile-first-is-not-a-strategy-in-china-it-is-the-baseline","status":"publish","type":"ar_bkb","link":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/mobile-first-is-not-a-strategy-in-china-it-is-the-baseline\/","title":{"rendered":"Mobile-first is not a strategy in China, it is the baseline"},"content":{"rendered":"<p>In Baidu, mobile is not a segment of the traffic to be optimised for after desktop \u2014 it is the search product. The standards reflect that: the landing-page white paper, the permissions policy and Bingtong are all mobile documents, and they carry the most specific requirements Baidu publishes anywhere.<\/p>\n<h2>What follows structurally<\/h2>\n<ul>\n<li><strong>A mobile search result must land on a mobile page.<\/strong> Baidu asks for either a mobile site with a declared adaptation relationship submitted to it, or a responsive PC site. Serving a desktop page to a mobile searcher is a defect, not a compromise.<\/li>\n<li><strong>The mobile page is judged against published numbers<\/strong> \u2014 first screen within one second, main content over half the first screen, body text at 10pt or more with line height above 1.4.<\/li>\n<li><strong>Handset adaptation is part of the standard<\/strong>, including the iPhone home indicator not covering functions.<\/li>\n<\/ul>\n<h2>The permissions policy \u2014 the part Western sites break routinely<\/h2>\n<p>Since April 2019 Baidu has controlled <strong>permission demands<\/strong> on mobile. It is prohibited to force a user to register, log in, download an app, or open content in an app in order to:<\/p>\n<ul>\n<li>read the full text, view a large image, read a forum post or watch a video;<\/li>\n<li>view comments or recommendations, make a phone call, download a resource, or use other page functions.<\/li>\n<\/ul>\n<p>The exception is narrow and fair: <strong>genuinely copyrighted content<\/strong> \u2014 books, film, music, images \u2014 is unaffected.<\/p>\n<p>This makes the standard Western growth tactic \u2014 an app-install interstitial or a registration wall over ordinary content \u2014 a search violation in China rather than a conversion trade-off.<\/p>\n<h2>What this means for a site entering the market<\/h2>\n<p>The mobile page is the product. A responsive build that satisfies the white-paper numbers, with no permission walls and no floating advertising, is the baseline before any content or link work is worth doing \u2014 because a page failing those rules has its display restricted regardless of how good it is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Baidu, mobile is not a segment of the traffic to be optimised for after desktop \u2014 it is the search product. The standards reflect that: the landing-page white paper, the permissions policy and Bingtong are all mobile documents, and they carry the most specific requirements Baidu publishes anywhere. What follows structurally A mobile search [&hellip;]<\/p>\n","protected":false},"menu_order":12,"template":"","meta":{"footnotes":""},"ar_bkb_kategori":[745],"ar_bkb_etiket":[],"class_list":["post-28224","ar_bkb","type-ar_bkb","status-publish","has-post-thumbnail","hentry","ar_bkb_kategori-mobile-and-page-experience"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_bkb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28224\/revisions"}],"predecessor-version":[{"id":29212,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28224\/revisions\/29212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28988"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28224"}],"wp:term":[{"taxonomy":"ar_bkb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_kategori?post=28224"},{"taxonomy":"ar_bkb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_etiket?post=28224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}