{"id":28227,"date":"2026-09-08T21:52:59","date_gmt":"2026-09-08T18:52:59","guid":{"rendered":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/landing-page-experience-white-paper\/"},"modified":"2026-09-09T02:55:31","modified_gmt":"2026-09-08T23:55:31","slug":"landing-page-experience-white-paper","status":"publish","type":"ar_bkb","link":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/landing-page-experience-white-paper\/","title":{"rendered":"Landing Page Experience White Paper"},"content":{"rendered":"

The Mobile Search Landing Page Experience White Paper<\/strong> is the most specific document Baidu publishes. It is a specification with numbers, and Bingtong 5.0 enforces it \u2014 which makes compliance measurable rather than a matter of judgement.<\/p>\n

Loading<\/h2>\n

First-screen content must load within 1 second.<\/strong> Baidu states the basis: its own research on user behaviour shows retention is higher below that threshold.<\/p>\n

Layout<\/h2>\n
    \n
  • Main content must occupy more than 50% of the first screen, positioned centrally.<\/strong><\/li>\n
  • Good typography: clear paragraphs, font sizes distinguishing primary from secondary information, media sized to fit the layout.<\/li>\n
  • Expand-full-text controls:<\/strong> must be labelled in text, must actually work, may appear only once<\/strong>, and must not be on the first screen<\/strong> (list pages excepted). They must be spaced away from advertising and app prompts to prevent mistaken taps.<\/li>\n
  • Main content must be separated from advertising and recommendations by clear spacing or a dividing line.<\/li>\n
  • Navigation must go where it says it goes.<\/li>\n<\/ul>\n

    Typography<\/h2>\n

    Body font no smaller than 10pt, and the line-height to font-size ratio greater than 1.4.<\/strong> These are published numbers, not guidance.<\/p>\n

    Mobile adaptation<\/h2>\n

    A mobile search result must land on a mobile<\/em> page. Either build a mobile site with a declared adaptation relationship to the PC site and submit that relationship to Baidu, or make the PC site responsive. Pages must also adapt to different handsets \u2014 Baidu specifically notes that the home indicator bar on full-screen iPhones must not obscure content or controls.<\/p>\n

    Advertising \u2014 the strictest section<\/h2>\n
      \n
    • Advertising content must comply with Chinese advertising law. Illegal content is penalised regardless of format, position or size.<\/strong><\/li>\n
    • Prohibited outright: pornographic, gambling and other illegal-goods advertising.<\/li>\n
    • Prohibited: superlative claims (“national level”, “best”), exaggerated effects, false promises, share-baiting.<\/li>\n
    • No floating, pop-up or screen-covering advertising anywhere on the page, at any size, for any purpose.<\/strong> Top, bottom, side \u2014 all named explicitly.<\/li>\n<\/ul>\n

      Service quality, for transactional sites<\/h2>\n

      Accurate automatic location where the service needs it; complete working functions (search, customer service, payment, cart, order lookup, returns for e-commerce); support for the payment platforms users actually use; interaction that reduces input effort, with keyboards not covering fields; feedback and progress notifications; and history lookup after login.<\/p>\n","protected":false},"excerpt":{"rendered":"

      The Mobile Search Landing Page Experience White Paper is the most specific document Baidu publishes. It is a specification with numbers, and Bingtong 5.0 enforces it \u2014 which makes compliance measurable rather than a matter of judgement. Loading First-screen content must load within 1 second. Baidu states the basis: its own research on user behaviour […]<\/p>\n","protected":false},"menu_order":15,"template":"","meta":{"footnotes":""},"ar_bkb_kategori":[745],"ar_bkb_etiket":[],"class_list":["post-28227","ar_bkb","type-ar_bkb","status-publish","has-post-thumbnail","hentry","ar_bkb_kategori-mobile-and-page-experience"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_bkb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28227\/revisions"}],"predecessor-version":[{"id":29215,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28227\/revisions\/29215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/28991"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28227"}],"wp:term":[{"taxonomy":"ar_bkb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_kategori?post=28227"},{"taxonomy":"ar_bkb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_etiket?post=28227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}