{"id":28238,"date":"2026-09-08T21:52:59","date_gmt":"2026-09-08T18:52:59","guid":{"rendered":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/lantian-sold-directories-and-news-source-trading\/"},"modified":"2026-09-09T02:55:31","modified_gmt":"2026-09-08T23:55:31","slug":"lantian-sold-directories-and-news-source-trading","status":"publish","type":"ar_bkb","link":"https:\/\/alienroad.com\/baidu-bilgi-bankasi\/lantian-sold-directories-and-news-source-trading\/","title":{"rendered":"Lantian: sold directories and news-source trading"},"content":{"rendered":"

Lantian (\u84dd\u5929) targets a specific commercial abuse: news portals and authoritative sites selling their directories or their news-source status<\/strong> to third parties, who then publish unrelated commercial or spam content under a trusted domain.<\/p>\n

The mechanism it attacks<\/h2>\n

A site with accumulated authority \u2014 often a news or government-adjacent portal \u2014 rents out a subdirectory or a subdomain. The tenant publishes whatever they like, and it inherits the host’s standing. From the searcher’s point of view, a trusted source appears to be recommending content it has never seen.<\/p>\n

Why Baidu treats this severely<\/h2>\n

It corrupts the signal that authority is meant to carry. Every other quality algorithm assumes a site’s content reflects its publisher; directory selling breaks that assumption directly, and it does so at the top of the results where the damage is greatest.<\/p>\n

Who is exposed<\/h2>\n
    \n
  • The host site<\/strong>, which is the primary target \u2014 the penalty falls on the domain that sold the space.<\/li>\n
  • Sites with abandoned subdirectories or subdomains that a third party has taken over, whether or not money changed hands. A forgotten section running an old CMS, compromised and repopulated, produces the same pattern.<\/li>\n<\/ul>\n

    What to audit<\/h2>\n
      \n
    1. List every subdirectory and subdomain the site actually serves, from the console’s own index data rather than from memory.<\/li>\n
    2. Identify anything nobody on the team recognises \u2014 that is the finding.<\/li>\n
    3. Check for sections whose content has no relationship to the site’s subject: the cross-field pattern Hurricane also punishes.<\/li>\n
    4. Confirm who can publish where, and remove access that is no longer needed.<\/li>\n<\/ol>\n

      The commercial reading<\/h2>\n

      For a publisher, renting directory space is revenue that arrives quickly and costs the domain’s standing permanently. For a company buying such a placement, the borrowed authority evaporates when the algorithm arrives and the content is left on a penalised domain. Neither side of the transaction is a durable position.<\/p>\n

      Where it connects<\/h2>\n

      Lantian, Lvluo and Jinglei form one group in Baidu’s standards: buying rank rather than earning it, whether through links, clicks or borrowed domains. All three are enforced against the site that benefits and<\/em> the site that supplies.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Lantian (\u84dd\u5929) targets a specific commercial abuse: news portals and authoritative sites selling their directories or their news-source status to third parties, who then publish unrelated commercial or spam content under a trusted domain. The mechanism it attacks A site with accumulated authority \u2014 often a news or government-adjacent portal \u2014 rents out a subdirectory […]<\/p>\n","protected":false},"menu_order":26,"template":"","meta":{"footnotes":""},"ar_bkb_kategori":[747],"ar_bkb_etiket":[],"class_list":["post-28238","ar_bkb","type-ar_bkb","status-publish","has-post-thumbnail","hentry","ar_bkb_kategori-algorithms"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_bkb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28238\/revisions"}],"predecessor-version":[{"id":29211,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb\/28238\/revisions\/29211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/29002"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=28238"}],"wp:term":[{"taxonomy":"ar_bkb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_kategori?post=28238"},{"taxonomy":"ar_bkb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_bkb_etiket?post=28238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}