{"id":16552,"date":"2026-09-02T11:34:12","date_gmt":"2026-09-02T08:34:12","guid":{"rendered":"http:\/\/localhost:8080\/google-bilgi-bankasi\/helpful-content\/"},"modified":"2026-09-05T02:46:01","modified_gmt":"2026-09-04T23:46:01","slug":"helpful-content","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/helpful-content\/","title":{"rendered":"Creating helpful, reliable, people-first content"},"content":{"rendered":"<p>\n      Google&#8217;s <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/ranking-results\/\" class=\"external-link\">automated ranking systems<\/a><br \/>\n      are designed to prioritize helpful, reliable information that&#8217;s created to benefit people, and<br \/>\n      not content that&#8217;s created to manipulate search engine rankings. This page is designed to help<br \/>\n      creators evaluate if they&#8217;re producing such content.\n    <\/p>\n<h2 id=\"self-assess\" tabindex=\"-1\">\n      Self-assess your content<br \/>\n    <\/h2>\n<p>\n      Evaluating your own content against these questions can help you gauge if the content you&#8217;re<br \/>\n      making is helpful and reliable. Beyond asking yourself these questions, consider having others<br \/>\n      you trust but who are unaffiliated with your site provide an honest assessment.\n    <\/p>\n<p>\n      Also consider an audit of the drops you may have experienced. What pages were most impacted<br \/>\n      and for what types of searches? Look closely at these to understand how they&#8217;re assessed<br \/>\n      against some of the questions outlined here.\n    <\/p>\n<h3 id=\"content-and-quality-questions\" tabindex=\"-1\">Content and quality questions<\/h3>\n<ul>\n<li>Does the content provide original information, reporting, research, or analysis?<\/li>\n<li>Does the content provide a substantial, complete, or comprehensive description of the topic?<\/li>\n<li>Does the content provide insightful analysis or interesting information that is beyond the<br \/>\n        obvious?<\/li>\n<li>If the content draws on other sources, does it avoid simply copying or rewriting those<br \/>\n        sources, and instead provide substantial additional value and originality?<\/li>\n<li>Does the main heading or page title provide a descriptive, helpful summary of the content?<\/li>\n<li>Does the main heading or page title avoid exaggerating or being shocking in nature?<\/li>\n<li>Is this the sort of page you&#8217;d want to bookmark, share with a friend, or recommend?<\/li>\n<li>Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book?<\/li>\n<li>Does the content provide substantial value when compared to other pages in search results?<\/li>\n<li>Does the content have any spelling or stylistic issues?<\/li>\n<li>Is the content produced well, or does it appear sloppy or hastily produced?<\/li>\n<li>Is the content mass-produced by or outsourced to a large number of creators, or spread<br \/>\n        across a large network of sites, so that individual pages or sites don&#8217;t get as much attention or care?<\/li>\n<\/ul>\n<h3 id=\"expertise-questions\" tabindex=\"-1\">Expertise questions<\/h3>\n<ul>\n<li>Does the content present information in a way that makes you want to trust it, such as clear<br \/>\n        sourcing, evidence of the expertise involved, background about the author or the site that<br \/>\n        publishes it, such as through links to an author page or a site&#8217;s About page?<\/li>\n<li>If someone researched the site producing the content, would they come away with an impression<br \/>\n        that it is well-trusted or widely-recognized as an authority on its topic?<\/li>\n<li>Is this content written or reviewed by an expert or enthusiast who demonstrably knows the topic well?<\/li>\n<li>Does the content have any easily-verified factual errors?<\/li>\n<\/ul>\n<h2 id=\"page-experience\" tabindex=\"-1\">\n      Provide a great page experience<br \/>\n    <\/h2>\n<p>\n      Google&#8217;s core ranking systems look to reward content that provides a good page experience.<br \/>\n      Site owners seeking to be successful with our systems should not focus on only one or two<br \/>\n      aspects of page experience. Instead, check if you&#8217;re providing an overall great page<br \/>\n      experience across many aspects. For more advice, see our page,<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/core-web-vitals\/\">Understanding page experience in Google Search results<\/a>.\n    <\/p>\n<h2 id=\"people-first\" tabindex=\"-1\">Focus on people-first content<\/h2>\n<p>\n      People-first content means content that&#8217;s created primarily for people, and not to manipulate<br \/>\n      search engine rankings. How can you evaluate if you&#8217;re creating people-first content? Answering<br \/>\n      yes to the questions below means you&#8217;re probably on the right track with a people-first approach:\n    <\/p>\n<ul>\n<li>Do you have an existing or intended audience for your business or site that would find the<br \/>\n        content useful if they came directly to you?<\/li>\n<li>Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for<br \/>\n        example, expertise that comes from having actually used a product or service, or visiting<br \/>\n        a place)?<\/li>\n<li>Does your site have a primary purpose or focus?<\/li>\n<li>After reading your content, will someone leave feeling they&#8217;ve learned enough about a<br \/>\n        topic to help achieve their goal?<\/li>\n<li>Will someone reading your content leave feeling like they&#8217;ve had a satisfying experience?<\/li>\n<\/ul>\n<h2 id=\"avoid\" tabindex=\"-1\">Avoid creating search engine-first content<\/h2>\n<p>\n      We recommend that you focus on creating people-first content to be successful with Google<br \/>\n      Search, rather than search engine-first content made primarily to gain search engine rankings.<br \/>\n      Answering yes to some or all of the questions below is a warning sign that you should<br \/>\n      reevaluate how you&#8217;re creating content:\n    <\/p>\n<ul>\n<li>Is the content primarily made to attract visits from search engines?<\/li>\n<li>Are you producing lots of content on many different topics in hopes that some of it might<br \/>\n        perform well in search results?<\/li>\n<li>Are you using extensive automation to produce content on many topics?<\/li>\n<li>Are you mainly summarizing what others have to say without adding much value?<\/li>\n<li>Are you writing about things simply because they seem trending and not because you&#8217;d write<br \/>\n        about them otherwise for your existing audience?<\/li>\n<li>Does your content leave readers feeling like they need to search again to get better<br \/>\n        information from other sources?<\/li>\n<li>Are you writing to a particular word count because you&#8217;ve heard or read that Google has a<br \/>\n        preferred word count? (No, we don&#8217;t.)<\/li>\n<li>Did you decide to enter some niche topic area without any real expertise, but instead<br \/>\n        mainly because you thought you&#8217;d get search traffic?<\/li>\n<li>Does your content promise to answer a question that actually has no answer, such as<br \/>\n        suggesting there&#8217;s a release date for a product, movie, or TV show when one isn&#8217;t confirmed?<\/li>\n<li id=\"changing-dates\">Are you changing the date of pages to make them seem fresh when the content has not<br \/>\n        substantially changed?<\/li>\n<li>Are you adding a lot of new content or removing a lot of older content primarily because<br \/>\n        you believe it will help your search rankings overall by somehow making your site seem<br \/>\n        &#8220;fresh?&#8221; (No, it won&#8217;t)<\/li>\n<\/ul>\n<h3 id=\"what-about-seo-isnt-that-search-engine-first\" tabindex=\"-1\">What about SEO? Isn&#8217;t that search engine-first?<\/h3>\n<p>\n      There are some things you could do that are specifically meant to help search engines better<br \/>\n      discover and understand your content. Collectively, this is called &#8220;search engine optimization&#8221;<br \/>\n      or SEO, for short. <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/\">Google&#8217;s own SEO guide<\/a><br \/>\n      covers best practices to consider. SEO can be a helpful activity when it is applied to<br \/>\n      people-first content, rather than search engine-first content.\n    <\/p>\n<h2 id=\"eat\" tabindex=\"-1\">Get to know E-E-A-T and the quality rater guidelines<\/h2>\n<p>\n      Google&#8217;s automated systems are designed to use<br \/>\n      <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/ranking-results\/\" class=\"external-link\">many different factors<\/a><br \/>\n      to rank great content. After identifying relevant content, our systems aim to prioritize those<br \/>\n      that seem most helpful. To do this, they identify a mix of factors that can help determine<br \/>\n      which content demonstrates aspects of experience, expertise, authoritativeness, and trustworthiness,<br \/>\n      or what we call E-E-A-T.\n    <\/p>\n<p>\n      Of these aspects, trust is most important. The others contribute to trust, but content doesn&#8217;t<br \/>\n      necessarily have to demonstrate all of them. For example, some content might be helpful based<br \/>\n      on the experience it demonstrates, while other content might be helpful because of the<br \/>\n      expertise it shares.\n    <\/p>\n<p>\n      While E-E-A-T itself isn&#8217;t a specific ranking factor, using a mix of factors that can identify<br \/>\n      content with good E-E-A-T is useful. For example, our systems give even more weight to content<br \/>\n      that aligns with strong E-E-A-T for topics that could significantly impact the health,<br \/>\n      financial stability, or safety of people, or the welfare or well-being of society. We call these<br \/>\n      &#8220;Your Money or Your Life&#8221; topics, or YMYL for short.\n    <\/p>\n<p>\n      <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/how-search-works\/rigorous-testing\/\" class=\"external-link\">Search quality raters<\/a><br \/>\n      are people who give us insights on if our algorithms seem to be providing good results, a way<br \/>\n      to help confirm our changes are working well. In particular, raters are trained to understand<br \/>\n      if content has strong E-E-A-T. The criteria they use to do this is outlined in our<br \/>\n      <a href=\"https:\/\/services.google.com\/fh\/files\/misc\/hsw-sqrg.pdf\" class=\"external-link\">search quality rater guidelines<\/a>.\n    <\/p>\n<aside class=\"note\">Search raters have no control over how pages rank. Rater data is not used<br \/>\n      directly in our ranking algorithms. Rather, we use them as a restaurant might get feedback<br \/>\n      cards from diners. The feedback helps us know if our systems seem to be working.<\/aside>\n<p>\n      Reading the guidelines may help you self-assess how your content is doing from an E-E-A-T<br \/>\n      perspective, improvements to consider, and help align it conceptually with the different<br \/>\n      signals that our automated systems use to rank content.\n    <\/p>\n<h2 id=\"ask-who-how-why\" data-text='Ask \"Who, How, and Why\" about your content' tabindex=\"-1\">Ask &#8220;Who, How, and Why&#8221; about your content<\/h2>\n<p>\n      Consider evaluating your content in terms of &#8220;Who, How, and Why&#8221; as a way to stay on course<br \/>\n      with what our systems seek to reward.\n    <\/p>\n<h3 id=\"who-created-the-content\" tabindex=\"-1\">Who (created the content)<\/h3>\n<p>\n      Something that helps people intuitively understand the E-E-A-T of content is when it&#8217;s clear who<br \/>\n      created it. That&#8217;s the <b>&#8220;Who&#8221;<\/b> to consider. When creating content, here are some who-related<br \/>\n      questions to ask yourself:\n    <\/p>\n<ul>\n<li>Is it self-evident to your visitors who authored your content?<\/li>\n<li>Do pages carry a byline, where one might be expected?<\/li>\n<li>Do bylines lead to further information about the author or authors involved, giving<br \/>\n        background about them and the areas they write about?<\/li>\n<\/ul>\n<p>\n      If you&#8217;re clearly indicating who created the content, you&#8217;re likely aligned with the concepts of<br \/>\n      E-E-A-T and on a path to success. We strongly encourage adding accurate authorship information,<br \/>\n      such as bylines to content where readers might expect it.\n    <\/p>\n<h3 id=\"how-the-content-was-created\" tabindex=\"-1\">How (the content was created)<\/h3>\n<p>\n      It&#8217;s helpful to readers to know how a piece of content was produced: this is the <b>&#8220;How&#8221;<\/b><br \/>\n      to consider including in your content.\n    <\/p>\n<p>\n      For example, with product reviews, it can build trust with readers when they understand the<br \/>\n      number of products that were tested, what the test results were, and how the tests were<br \/>\n      conducted, all accompanied by evidence of the work involved, such as photographs. It&#8217;s<br \/>\n      advice we share more about in our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/write-high-quality-reviews\/\">Write high quality product reviews<\/a><br \/>\n      help page.\n    <\/p>\n<p>\n      Many types of content may have a &#8220;How&#8221; component to them. That can include automated,<br \/>\n      AI-generated, and AI-assisted content. Sharing details about the processes involved can help<br \/>\n      readers and visitors better understand any unique and useful role automation may have served.\n    <\/p>\n<p>\n      If automation is used to substantially generate content, here are some questions to ask yourself:\n    <\/p>\n<ul>\n<li>Is the use of automation, including AI-generation, self-evident to visitors through disclosures or in other ways?<\/li>\n<li>Are you providing background about how automation or AI-generation was used to create content?<\/li>\n<li>Are you explaining why automation or AI was seen as useful to produce content?<\/li>\n<\/ul>\n<p>\n      Overall, AI or automation disclosures are useful for content where someone might think<br \/>\n      &#8220;How was this created?&#8221; Consider adding these when it would be reasonably expected. For more,<br \/>\n      see our blog post and FAQ: <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/google-searchs-guidance-about-ai-generated-content\/\">How Google Search views AI-generated content<\/a>.\n    <\/p>\n<h3 id=\"why-was-the-content-created\" tabindex=\"-1\">Why (was the content created)<\/h3>\n<p>\n      <b>&#8220;Why&#8221;<\/b> is perhaps the most important question to answer about your content. Why is it<br \/>\n      being created in the first place?\n    <\/p>\n<p>\n      The &#8220;why&#8221; should be that you&#8217;re creating content primarily to help people, content that is<br \/>\n      useful to visitors if they come to your site directly. If you&#8217;re doing this, you&#8217;re aligning<br \/>\n      with E-E-A-T generally and what our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/core-updates\/\">core ranking systems<\/a><br \/>\n      seek to reward.\n    <\/p>\n<p>\n      If the &#8220;why&#8221; is that you&#8217;re primarily making content to attract search engine visits, that&#8217;s<br \/>\n      not aligned with what our systems seek to reward. If you use automation, including AI-generation,<br \/>\n      to produce content for the primary purpose of manipulating search rankings, that&#8217;s a<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/#scaled-content\">violation of our spam policies<\/a>.\n    <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;s ranking systems are designed to present helpful, reliable information that&#8217;s created to benefit people. Learn how to evaluate your own content with the self-assessment questions.<\/p>\n","protected":false},"menu_order":7,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[695],"ar_kb_etiket":[539,541,540],"class_list":["post-16552","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-seo-fundamentals-documentation","ar_kb_etiket-content","ar_kb_etiket-e-e-a-t","ar_kb_etiket-quality"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16552","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":2,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16552\/revisions"}],"predecessor-version":[{"id":25589,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16552\/revisions\/25589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26316"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16552"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16552"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}