{"id":16596,"date":"2026-09-02T11:40:09","date_gmt":"2026-09-02T08:40:09","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/site-name-favicon\/"},"modified":"2026-09-02T11:40:09","modified_gmt":"2026-09-02T08:40:09","slug":"site-name-favicon","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/site-name-favicon\/","title":{"rendered":"Site Names, Favicons and Sitelinks"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Three elements shape how recognisable your listing is, and each is influenced differently.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Site name<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Google shows a site name rather than a domain for the homepage and can use it elsewhere. Influence it with <code>WebSite<\/code> structured data carrying a <code>name<\/code>, a consistent <code>&lt;title&gt;<\/code> on the homepage, and Open Graph <code>og:site_name<\/code>. Be consistent across all three.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Favicon<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Shown next to results on mobile. Requirements: a square multiple of 48px, at a stable URL, referenced with a <code>rel=\"icon\"<\/code> link, crawlable, and visually representative of the brand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sitelinks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The extra links shown under some results are chosen algorithmically. You cannot specify them. Clear site structure, descriptive internal link text and a logical hierarchy make good ones more likely; there is no markup for it.<\/p>\n\n\n\n<div class=\"ar-kb-tavsiye\"><p><strong>Alien Road recommends:<\/strong> use one favicon file at one stable URL and stop changing it. Google caches favicons and re-crawls them infrequently; sites that rotate the file through a build hash often show a blank or stale icon for months.<\/p><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>The small elements that make a result recognisable, and the markup behind them.<\/p>\n","protected":false},"menu_order":10,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[518],"ar_kb_etiket":[627,628,629],"class_list":["post-16596","ar_kb","type-ar_kb","status-publish","hentry","ar_kb_kategori-site-identity","ar_kb_etiket-favicon","ar_kb_etiket-site-name","ar_kb_etiket-sitelinks"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/16596\/revisions"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=16596"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=16596"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=16596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}