{"id":23895,"date":"2007-07-05T00:00:00","date_gmt":"2007-07-05T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/best-uses-of-flash\/"},"modified":"2007-07-05T00:00:00","modified_gmt":"2007-07-05T00:00:00","slug":"best-uses-of-flash","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/best-uses-of-flash\/","title":{"rendered":"Best uses of Flash"},"content":{"rendered":"<aside class=\"key-point\">It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).<\/aside>\n<p class=\"gargardate\">Thursday, July 05, 2007<\/p>\n<p>\n  We occasionally get questions on the<br \/>\n  <a  href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Webmaster Help Group<\/a><br \/>\n  about how webmasters should work with<br \/>\n  <a href=\"https:\/\/www.adobe.com\/products\/flashplayer\/\" class=\"external-link\">Adobe Flash<\/a>. I thought it would be<br \/>\n  worthwhile to write a few words about the search considerations designers should think about<br \/>\n  when building a Flash-heavy site.\n<\/p>\n<p>\n  As many of you already know, Flash is inherently a visual medium, and Googlebot doesn&#8217;t have<br \/>\n  eyes. Googlebot can typically read Flash files and extract the text and links in them, but the<br \/>\n  structure and context are missing. Moreover, textual contents are sometimes stored in Flash as<br \/>\n  graphics, and since Googlebot doesn&#8217;t currently have the algorithmic eyes needed to read these<br \/>\n  graphics, these important keywords can be missed entirely. All of this means that even if your<br \/>\n  Flash content is in our index, it might be missing some text, content, or links. Worse, while<br \/>\n  Googlebot can understand some Flash files, not all Internet spiders can.\n<\/p>\n<p>\n  So what&#8217;s an honest web designer to do? The only hard and fast rule is to show Googlebot the<br \/>\n  exact same thing as your users. If you don&#8217;t, your site risks appearing suspicious to our search<br \/>\n  algorithms. This simple rule covers a lot of cases including<br \/>\n  <a  href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/spam-policies\/#cloaking\">cloaking, JavaScript redirects, hidden text, and doorway pages<\/a>.<br \/>\n  And our engineers have gathered a few more practical suggestions:\n<\/p>\n<ol>\n<li>\n    Try to use Flash only where it is needed. Many rich media sites such as Google&#8217;s<br \/>\n    <a  href=\"https:\/\/www.youtube.com\/\" class=\"external-link\">YouTube<\/a><br \/>\n    use Flash for rich media but rely on HTML for content and navigation. You can too, by limiting<br \/>\n    Flash to on-page accents and rich media, not content and navigation. In addition to making your<br \/>\n    site Googlebot-friendly, this makes you site accessible to a larger audience, including, for<br \/>\n    example, blind people using screen readers, users of old or non-standard browsers, and those on<br \/>\n    limited low-bandwidth connections such as on a cell phone or PDA. As a bonus, your visitors can<br \/>\n    use bookmarks effectively, and can email links to your pages to their friends.\n  <\/li>\n<li>\n    <a  href=\"https:\/\/en.wikipedia.org\/wiki\/Scalable_Inman_Flash_Replacement\" class=\"external-link\"><code>sIFR<\/code><\/a>:<br \/>\n    Some websites use Flash to force the browser to display headers, pull quotes, or other textual<br \/>\n    elements in a font that the user may not have installed on their computer. A technique like<br \/>\n    <code>sIFR<\/code> still lets non-Flash readers read a page, since the content\/navigation is<br \/>\n    actually in the HTML&mdash;it&#8217;s just displayed by an embedded Flash object.\n  <\/li>\n<li>\n    Non-Flash Versions: A common way that we see Flash used is as a front page &#8220;splash screen&#8221;<br \/>\n    where the root URL of a website has a Flash intro that links to HTML content deeper into the<br \/>\n    site. In this case, make sure there is a regular HTML link on that front page to a non-Flash<br \/>\n    page where a user can navigate throughout your site without the need for Flash.\n  <\/li>\n<\/ol>\n<p>\n  If you have other ideas that don&#8217;t violate these guidelines that you&#8217;d like to ask about, you<br \/>\n  can ask them in the Webmaster Help Group under<br \/>\n  <a href=\"https:\/\/groups.google.com\/group\/Google_Webmaster_Help-Indexing\/topics\" class=\"external-link\">Crawling, Indexing, and Ranking<\/a>.<br \/>\n  The many knowledgeable webmasters there, along with myself and a cadre of other Googlers, will do<br \/>\n  our best to clear up any confusion.\n<\/p>\n<aside class=\"note\">\n  <b>Update<\/b>: See our additional blog posts about<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/improved-flash-indexing\/\">Flash Indexing at Google<\/a>.<br \/>\n<\/aside>\n<p class=\"byline-author\">Written by Mark Berghausen, Search Quality Team<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Thursday, July 05, 2007 We occasionally get questions on the Webmaster Help Group about how webmasters should work with Adobe Flash. I thought it [&hellip;]<\/p>\n","protected":false},"menu_order":86301,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-23895","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23895\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26525"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=23895"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=23895"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=23895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}