{"id":23901,"date":"2007-07-01T00:00:00","date_gmt":"2007-07-01T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/opening-remarks-for-the-simplified-chinese-blog\/"},"modified":"2007-07-01T00:00:00","modified_gmt":"2007-07-01T00:00:00","slug":"opening-remarks-for-the-simplified-chinese-blog","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/opening-remarks-for-the-simplified-chinese-blog\/","title":{"rendered":"Opening remarks for the Simplified Chinese Blog"},"content":{"rendered":"<aside class=\"key-point\">It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).<\/aside>\n<p class=\"gargardate\">2007-07-01<\/p>\n<p>\n  Two years ago, I joined Google&#8217;s CJK (Chinese, Japanese and Korean) team, and started to work on<br \/>\n  fighting spam. This was during a time when spam sites were much more common in our Chinese search<br \/>\n  results. For a few popular queries, the top 10 search results could be spammy at times. We had to<br \/>\n  find a way to deal with this issue. So, we took initiatives to modify our spam fighting algorithm<br \/>\n  by adding some Chinese specific content. It took great effect almost overnight. You can refer to<br \/>\n  the<br \/>\n  <a href=\"https:\/\/www.google.cn\/search?complete=1&amp;hl=zh-CN&amp;q=google%E5%AF%B9%E5%9E%83%E5%9C%BESEO%E4%BF%A1%E6%81%AF%E4%B8%A5%E5%8E%89%E6%95%B4%E9%A1%BF&amp;btnG=Google+%E6%90%9C%E7%B4%A2&amp;meta=\" class=\"external-link\">news report<\/a><br \/>\n  two years ago if you are interested in learning more about this.\n<\/p>\n<p>\n  While our Chinese search result quality showed great improvement, we realized that many webmasters<br \/>\n  did not know the difference between spam and legitimate optimization. What is worse, somebody<br \/>\n  even used the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-essentials-overview\/\">Google Webmaster Guidelines<\/a> as a reference for<br \/>\n  making spam, to test if Google can really detect it. We had no choice but to take stronger<br \/>\n  actions. By strong, I mean we further modified some parameters of the algorithms to better tackle<br \/>\n  spam sites. However, no algorithm will make 100% of people happy. Google&#8217;s spam fighting effort<br \/>\n  got media exposure again. Since we removed a lot of sites from our index, the media started to<br \/>\n  assume that Google was taking action against large sites. What we could do was to work harder and<br \/>\n  improve the algorithms continuously.\n<\/p>\n<p>\n  When Google China was established, I transferred to the Google webspam team. The head of the team<br \/>\n  is the famous <a href=\"https:\/\/www.mattcutts.com\/\" class=\"external-link\">Matt Cutts<\/a>. Matt Cutts<br \/>\n  is one of the founders of Google webspam team. Probably any webmasters who have read Matt&#8217;s blog<br \/>\n  know that both his spam fighting skills and blogging skills are second to none. Even though the<br \/>\n  blog deals with webspam fighting issues, it is not aggressive or lecturing at all. On the<br \/>\n  contrary, it is more like casually chatting with his readers, with a humorous touch. His blog is<br \/>\n  highly informative. It is so popular that even his little cat<br \/>\n  <a href=\"https:\/\/www.mattcutts.com\/blog\/meet-my-other-cat-ozzie\/\" class=\"external-link\">Ozzie<\/a><br \/>\n  has caught readers&#8217; attention. On his blog, there is a link pointing to a 2 second<br \/>\n  <a href=\"https:\/\/video.google.com\/videoplay?docid=5196068039997874888\" class=\"external-link\">video<\/a><br \/>\n  of his cat. The total clicks are in the thousands.\n<\/p>\n<p>\n  Matt has always taken great interest in Chinese webspam. I had been communicating with him ever<br \/>\n  since I was on the CJK team. Now that I have joined his team, we work even<br \/>\n  <a href=\"https:\/\/www.taipeitimes.com\/News\/bizfocus\/photo\/2007\/06\/03\/2005069495\" title=\"A photo on New York Times\" class=\"external-link\">closer<\/a><br \/>\n  on this. After the interview with<br \/>\n  <a href=\"https:\/\/www.chinamyhosting.com\/seoblog\/2007\/04\/10\/interview-matt-cutts-cn\/\" class=\"external-link\">Zac<\/a><br \/>\n  and<br \/>\n  <a href=\"https:\/\/www.timev.com\/news\/world\/20070428\/3835.html\" class=\"external-link\">timev.com<\/a>,<br \/>\n  Matt encouraged us to create a Chinese blog of our own. We believe that, by communicating with<br \/>\n  Chinese Webmasters, helping them to understand Google better, making their voice heard by us and<br \/>\n  making sure they follow Google webmaster guidelines while optimizing their sites, our Chinese<br \/>\n  search results will greatly benefit. Thus, enhancing the users search experience using Google<br \/>\n  Chinese search.\n<\/p>\n<p>\n  I tried to register on a certain SEO website, just like the \u201cGoogleGuy\u201d (Now the famous<br \/>\n  \u201cGoogleGuy\u201d is the username used by a group of Googlers posting on webmaster forum<br \/>\n  https:\/\/www.webmasterworld.com\/ (English).), but to my surprise, I was rejected because of my IP<br \/>\n  is from the US. But now, this blog is finally ready!\n<\/p>\n<p>\n  The domain name of this blog (https:\/\/www.googlechinawebmaster.com) follows the blog name of Google<br \/>\n  China office (https:\/\/www.googlechinablog.com), and the goal of the blog is to \u201cprovide a<br \/>\n  communication channel, collect information and improve Google Chinese search\u201d. We will constantly<br \/>\n  provide updates about Google, delivering our thoughts on Chinese SEO, and answer questions<br \/>\n  interested by most of you. We will also post some translated articles from Google&#8217;s official<br \/>\n  webmaster blogs (in English) and Matt&#8217;s blog, to expose our readers with wider range of<br \/>\n  information. You are warmly welcomed to visit our blog regularly! If you have any suggestions,<br \/>\n  please leave your comments.\n<\/p>\n<p class=\"byline-author\">Jianfei Zhu (also known as \u201cGu Hai Yi Su\u201d)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). 2007-07-01 Two years ago, I joined Google&#8217;s CJK (Chinese, Japanese and Korean) team, and started to work on fighting spam. This was during a [&hellip;]<\/p>\n","protected":false},"menu_order":86305,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-23901","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26529"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=23901"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=23901"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=23901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}