{"id":23967,"date":"2008-03-25T00:00:00","date_gmt":"2008-03-25T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/taking-advantage-of-universal-search-part-2\/"},"modified":"2008-03-25T00:00:00","modified_gmt":"2008-03-25T00:00:00","slug":"taking-advantage-of-universal-search-part-2","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/taking-advantage-of-universal-search-part-2\/","title":{"rendered":"Taking advantage of universal search, part 2"},"content":{"rendered":"<aside class=\"key-point\">It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).<\/aside>\n<p class=\"gargardate\">Tuesday, March 25, 2008<\/p>\n<p>\n  Universal search and personalized search were two of the hot topics at<br \/>\n  <a href=\"https:\/\/www.google.com\/search?q=smx+west+2008+recap\" class=\"external-link\"><span>SMX West<\/span><\/a><br \/>\n  last month. Many webmasters wanted to know how these evolutions in search influence the way their<br \/>\n  content appears in search results, and how they can use these features to gain more relevant<br \/>\n  search traffic. We posted several<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/taking-advantage-of-universal-search\/\">recommendations on how to take advantage of universal search<\/a><br \/>\n  last year. Here are a few additional tips:\n<\/p>\n<ol>\n<li>\n    <b>Local search: Help nearby searchers find your business.<\/b> Of the various search verticals,<br \/>\n    local search was the one we heard the most questions about. Here are a few tips to help business<br \/>\n    owners get the most out of local search:<\/p>\n<ul>\n<li>\n        Add your business to our<br \/>\n        <a href=\"https:\/\/www.google.com\/local\/add\/\" class=\"external-link\">Local Business Center<\/a>\n      <\/li>\n<li>\n        Make sure your business is listed under the appropriate<br \/>\n        <a href=\"https:\/\/maps.google.com\/support\/bin\/topic.py?topic=13431\" class=\"external-link\">categories<\/a>\n      <\/li>\n<li>\n        Make sure your business name, address and phone number appear on your website, and that<br \/>\n        they&#8217;re <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/robots-txt-intro\/\">accessible to search engines<\/a>\n      <\/li>\n<li>\n        Add your business hours,<br \/>\n        <a href=\"https:\/\/maps.google.com\/support\/bin\/answer.py?answer=62692\" class=\"external-link\">images<\/a>,<br \/>\n        <a href=\"https:\/\/maps.google.com\/support\/bin\/answer.py?answer=45984\" class=\"external-link\">coupons<\/a>, or<br \/>\n        <a href=\"https:\/\/maps.google.com\/support\/bin\/topic.py?topic=13425\" class=\"external-link\">additional information<\/a><br \/>\n        to help searchers determine whether your business meets their needs\n      <\/li>\n<\/ul>\n<li>\n    <b>Video search: Enhance your video results.<\/b> Several site owners asked whether they could<br \/>\n    specify a preferred thumbnail image for videos when they appear in search results. Good news:<br \/>\n    our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-video-sitemaps\/\">Video Sitemaps protocol<\/a><br \/>\n    lets you suggest a thumbnail for each video.\n  <\/li>\n<li>\n    <b>Personalized search basics<\/b> A few observations from Googler Phil McDonnell:<\/p>\n<ul>\n<li>\n        Personalization of search results is usually accomplished through subtle ranking changes,<br \/>\n        rather than a drastic rearrangement of results. You shouldn&#8217;t worry about personalization<br \/>\n        radically altering your site&#8217;s ranking for a particular query.\n      <\/li>\n<li>\n        Targeting a niche, or filling a very specific need, may be a good way to stand out in<br \/>\n        personalized results. For example, rather than creating a site about &#8220;music,&#8221; you could<br \/>\n        create a site about the musical history of Haiti. Or about musicians who recorded with<br \/>\n        Elton John between 1969-1979.\n      <\/li>\n<li>\n        Some personalization is based on the geographic location of the searcher; for example, a<br \/>\n        user searching for <span>&#8220;needle&#8221;<\/span> in Seattle is more likely to get<br \/>\n        search results about the<br \/>\n        <a href=\"https:\/\/www.spaceneedle.com\/\" class=\"external-link\"><span>Space Needle<\/span><\/a><br \/>\n        than, say, a searcher in Florida. Take advantage of features like Local Business Center and<br \/>\n        <a href=\"https:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=62399\" class=\"external-link\">geographic targeting<\/a><br \/>\n        to let us know whether your website is especially relevant to searchers in a particular<br \/>\n        location.\n      <\/li>\n<li>As always, create interesting, unique and compelling content or tools.<\/li>\n<\/ul>\n<li>\n    <b>Image search: Increase your visibility.<\/b><br \/>\n    One panelist presented a case study in which a client&#8217;s images were being filtered out of search<br \/>\n    results by<br \/>\n    <a href=\"https:\/\/www.google.com\/safesearch_help\" class=\"external-link\">SafeSearch<\/a><br \/>\n    because they had been classified as explicit. If you find yourself in this situation and believe<br \/>\n    your site should not be filtered by SafeSearch, use this<br \/>\n    <a href=\"https:\/\/www.google.com\/support\/bin\/request.py?form_type=user&amp;stage=fm&amp;user_type=user&amp;contact_type=dissatisfied\" class=\"external-link\">contact form<\/a><br \/>\n    to let us know. Select the <i>Report a problem<\/i> <span aria-label=\"and then\">&gt;<\/span><br \/>\n    <i>Inappropriate or irrelevant search results<\/i> option and describe your situation.\n  <\/li>\n<\/ol>\n<p>\n  You can post in our<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">forum<\/a><br \/>\n  if you have other tips to share!\n<\/p>\n<p class=\"byline-author\">Posted by Susan Moskwa, Webmaster Trends Analyst<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). Tuesday, March 25, 2008 Universal search and personalized search were two of the hot topics at SMX West last month. Many webmasters wanted to [&hellip;]<\/p>\n","protected":false},"menu_order":86037,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-23967","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/23967\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26585"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=23967"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=23967"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=23967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}