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<\/p>\nMonday, April 14, 2008<\/p>\n
<\/p>\n
\n Hubbell and I enjoying the day at our home in California. You can view my earlier post about \n One of the most frequently asked questions about \n Well I’m pleased to tell you that you can achieve two things with one move: critical site \n To access<\/i> content, it needs to be reachable<\/i>. Users and web crawlers reach content \n Plain hyperlinks are hyperlinks created via an HTML anchor element. Next, ensure that the target In short, avoid hyperlinks of the form:<\/p>\n In preference of simpler links, such as:<\/p>\n \n To be useful, content needs to be readable<\/i> by everyone. Ensure that all important content \n Having discovered and arrived at your readable content, a user needs to be able to follow the \n The same effect can often be achieved using CSS and logically organized \n Making information accessible to all does not mean that you need to ‘dumb down’ your site to \n Following these simple tips greatly increases the quality of your landing pages for everyone.
\n accessibility<\/a>
\n for webmasters, as well as
\n additional articles<\/a>
\n I’ve written for the Official Google blog.\n<\/p>\n
\n Accessible Search<\/a>
\n is: What can I do to make my site rank well on Accessible Search? At the same time, webmasters
\n often ask a similar but broader question: What can I do to rank high on Google Search?\n<\/p>\n
\n features such as site navigation can be created to work for all users, including our own
\n Googlebot. Below are a few tips for you to consider.\n<\/p>\nEnsure that all critical content is reachable<\/h2>\n
\n by navigating through hyperlinks, so as a critical first step, ensure that all content on your
\n site is reachable via plain HTML hyperlinks, and avoid hiding critical portions of your site
\n behind technologies such as JavaScript or Flash.\n<\/p>\n
\n of all hyperlinks (that is, <a><\/code> elements) are real URLs, rather than using an
\n empty hyperlink while deferring hyperlink behavior to an onclick<\/code> handler.\n<\/p>\n<\/div>\n<\/div>\nEnsure that content is readable<\/h2>\n
\n on your site is present within the text of HTML documents. Content needs to be available without
\n needing to evaluate scripts on a page. Content hidden behind Flash animations or text generated
\n within the browser by executable JavaScript remains opaque to the Googlebot, as well as to most
\n blind users.\n<\/p>\nEnsure that content is available in reading order<\/h2>\n
\n content you’ve put together in its logical<\/i> reading order. If you are using a complex,
\n multi-column layout for most of the content on your site, you might wish to step back and analyze
\n how you are achieving the desired effect. For example, using deeply-nested HTML tables makes it
\n difficult to link together related pieces of text in a logical manner.\n<\/p>\n<div><\/code>
\n elements in HTML. As an added bonus, you will find that your site renders much faster as a result.\n<\/p>\nSupplement all visual content\u2014don’t be afraid of redundancy!<\/h2>\n
\n simple text. Making your content maximally redundant is critical in ensuring that your content is
\n maximally useful to everyone. Here are a few simple tips:\n<\/p>\n\n
\n goes further than adding appropriate
\n alt attributes<\/a>
\n to relevant images. Ensure that the text surrounding the image does an adequate job of setting
\n the context for why the image is being used, as well as detailing the conclusions you expect a
\n person seeing the image to draw. In short, if you want to make sure everyone knows it’s a
\n picture of a bridge, wrap that text around the image.\n <\/li>\n
\n appreciation for the information being conveyed before delving into the details contained
\n within.\n <\/li>\n
\n As a positive side-effect, you’ll most likely discover that your site gets better indexed!\n<\/p>\n