{"id":24200,"date":"2009-09-21T00:00:00","date_gmt":"2009-09-21T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/google-does-not-use-the-keywords-meta-tag-in-web-ranking\/"},"modified":"2009-09-21T00:00:00","modified_gmt":"2009-09-21T00:00:00","slug":"google-does-not-use-the-keywords-meta-tag-in-web-ranking","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/google-does-not-use-the-keywords-meta-tag-in-web-ranking\/","title":{"rendered":"Google does not use the keywords meta tag in web ranking"},"content":{"rendered":"<aside class=\"key-point\">It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). However Google still <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/meta-tags\/#unsupported\">doesn&#8217;t support<\/a> the <span>keywords<\/span> <code>meta<\/code> tag.<\/aside>\n<p class=\"gargardate\">Monday, September 21, 2009<\/p>\n<p>\n  Recently we received some questions about how Google uses (or more accurately, doesn&#8217;t use) the<br \/>\n  <span>keywords<\/span> <code>meta<\/code> tag in ranking web search results. Suppose you have two website owners,<br \/>\n  Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at<br \/>\n  Bob&#8217;s site, Alice notices that Bob has copied some of the words that she uses in her<br \/>\n  <span>keywords<\/span> <code>meta<\/code> tag. Even more interesting, Bob has added the words &#8220;AliceCo&#8221; to his<br \/>\n  <span>keywords<\/span> <code>meta<\/code> tag. Should Alice be concerned?\n<\/p>\n<p>\n  At least for Google&#8217;s web search results currently (September 2009), the answer is no. Google<br \/>\n  doesn&#8217;t use the <span>keywords<\/span> <code>meta<\/code> tag in our web search ranking. This video explains<br \/>\n  more, or see the questions below.\n<\/p>\n<div class=\"video-wrapper-full-width\">\n<\/div>\n<h2 id=\"does-google-ever-use-the-keywords-meta-tag-in-its-web-search-ranking\" tabindex=\"-1\">Does Google ever use the <span>keywords<\/span> <code>meta<\/code> tag in its web search ranking?<\/h2>\n<p>\n  In a word, no. Google does sell a Google Search Appliance, and that product has<br \/>\n  <a href=\"https:\/\/code.google.com\/apis\/searchappliance\/documentation\/50\/help_gsa\/serve_filters\" class=\"external-link\">the ability to match <code>meta<\/code> tags<\/a>,<br \/>\n  which could include the <span>keywords<\/span> <code>meta<\/code> tag. But that&#8217;s an<br \/>\n  enterprise search appliance that is completely separate from our main web search. Our web search<br \/>\n  (the well-known search at Google.com that hundreds of millions of people use each day) disregards<br \/>\n  <span>keywords<\/span> <code>meta<\/code> tag completely. They simply don&#8217;t have any effect in our search ranking at present.\n<\/p>\n<h2 id=\"why-doesnt-google-use-the-keywords-meta-tag\" tabindex=\"-1\">Why doesn&#8217;t Google use the <span>keywords<\/span> <code>meta<\/code> tag?<\/h2>\n<p>\n  About a decade ago, search engines judged pages only on the content of web pages, not any<br \/>\n  so-called &#8220;off-page&#8221; factors such as the links pointing to a web page. In those days, keyword meta<br \/>\n  tags quickly became an area where someone could stuff often-irrelevant keywords without typical<br \/>\n  visitors ever seeing those keywords. Because the <span>keywords<\/span> <code>meta<\/code> tag was so often<br \/>\n  abused, many years ago Google began disregarding the <span>keywords<\/span> <code>meta<\/code> tag.\n<\/p>\n<h2 id=\"does-this-mean-that-google-ignores-all-meta-tags\" tabindex=\"-1\">Does this mean that Google ignores all <code>meta<\/code> tags?<\/h2>\n<p>\n  No, Google does support several other <code>meta<\/code> tags. This<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/meta-tags\/\"><code>meta<\/code> tags<\/a> page documents more info on<br \/>\n  several <code>meta<\/code> tags that we do use. For example, we do sometimes use the <span>description<\/span><br \/>\n  <code>meta<\/code> tag as the text for our search results snippets, as this screenshot shows:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-4f523b61c921.png\" loading=\"lazy\" alt=\"a simple google search result\"><\/p>\n<p>\n  Even though we sometimes use the <span>description<\/span><code>meta<\/code> tag for the snippets we show, we<br \/>\n  still don&#8217;t use the <span>description<\/span> <code>meta<\/code> tag in our ranking.\n<\/p>\n<h2 id=\"does-this-mean-that-google-will-always-ignore-the-keywords-meta-tag\" tabindex=\"-1\">Does this mean that Google will always ignore the <span>keywords<\/span> <code>meta<\/code> tag?<\/h2>\n<p>\n  It&#8217;s possible that Google could use this information in the future, but it&#8217;s unlikely. Google has<br \/>\n  <a href=\"https:\/\/searchengineland.com\/meta-keywords-tag-101-how-to-legally-hide-words-on-your-pages-for-search-engines-12099\" class=\"external-link\">ignored the <span>keywords<\/span> <code>meta<\/code> tag for years<\/a><br \/>\n  and currently we see no need to change that policy.\n<\/p>\n<p class=\"byline-author\">Posted by <a href=\"https:\/\/www.mattcutts.com\/blog\/\" class=\"external-link\">Matt Cutts<\/a>, Search Quality Team<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). However Google still doesn&#8217;t support the keywords meta tag. Monday, September 21, 2009 Recently we received some questions about how Google uses (or more [&hellip;]<\/p>\n","protected":false},"menu_order":85492,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24200","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26725"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24200"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24200"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}