{"id":24427,"date":"2010-09-02T00:00:00","date_gmt":"2010-09-02T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/rich-snippets-testing-tool-improvements-breadcrumbs-and-events\/"},"modified":"2010-09-02T00:00:00","modified_gmt":"2010-09-02T00:00:00","slug":"rich-snippets-testing-tool-improvements-breadcrumbs-and-events","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/rich-snippets-testing-tool-improvements-breadcrumbs-and-events\/","title":{"rendered":"Rich snippets: testing tool improvements, breadcrumbs, and events"},"content":{"rendered":"<p class=\"gargardate\">Thursday, September 02, 2010<\/p>\n<aside class=\"key-point\">It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). For a current list of supported rich results, check the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">search gallery<\/a>.<\/aside>\n<p>\n  Since the initial roll-out of<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/enriched-search-results\/\">rich snippets<\/a><br \/>\n  in 2009, webmasters have shown a great deal of interest in adding markup to their web pages to<br \/>\n  improve their listings in search results. When webmasters add markup using<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">microdata<\/a>,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">microformats<\/a>, or<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">RDFa<\/a>, Google<br \/>\n  is able to understand the content on web pages and show search result snippets that better convey<br \/>\n  the information on the page. Thanks to steady adoption by webmasters, we now see more than twice<br \/>\n  as many searches with rich snippets in the results in the US, and a four-fold increase globally,<br \/>\n  compared to one year ago. Here are three recent product updates.\n<\/p>\n<h2 id=\"testing-tool-improvements\" tabindex=\"-1\">Testing tool improvements<\/h2>\n<p>\n  Despite the healthy adoption rate by webmasters so far, implementing the rich snippets markup<br \/>\n  correctly can still be a major challenge. To help address this, we&#8217;ve added new error messages to the<br \/>\n  <a href=\"https:\/\/www.google.com\/webmasters\/tools\/richsnippets\" class=\"external-link\">rich snippets testing tool<\/a><br \/>\n  to help you better identify and fix any problems with the markup.\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-ac01d9e65d85.png\" loading=\"lazy\" alt=\"view of the rich snippets testing tool\"><\/p>\n<p>\n  If you&#8217;ve added markup in the past but haven&#8217;t seen rich snippets appear for your site, we<br \/>\n  encourage you to take a few minutes to try testing the markup again on the updated testing tool.\n<\/p>\n<h2 id=\"rich-snippets-markup-for-breadcrumbs\" tabindex=\"-1\">\n  Rich snippets markup for breadcrumbs<br \/>\n<\/h2>\n<p>\n  Last year, Google announced a modification to search results to<br \/>\n  <a href=\"https:\/\/googleblog.blogspot.com\/2009\/11\/new-site-hierarchies-display-in-search.html\" class=\"external-link\">begin<br \/>\n    showing site hierarchies<\/a> (typically referred to as &#8220;breadcrumbs&#8221;) rather than standard URLs<br \/>\n  in cases where it helped users to better understand a website:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-22cac251441e.png\" loading=\"lazy\" alt=\"result showing breadcrumb navigation for the page\"><\/p>\n<p>\n  We are now adding support for a<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/breadcrumb-breadcrumblist-structured-data\/\">Breadcrumbs<\/a><br \/>\n  markup format that allows webmasters to explicitly identify the breadcrumb hierarchy on their pages.\n<\/p>\n<p>\n  If the breadcrumbs UI is already showing for your site, we&#8217;ll continue to show it even if you don&#8217;t<br \/>\n  do the markup, so don&#8217;t worry about any existing UI disappearing. Note that this new format is<br \/>\n  experimental. Based on feedback and on other available standards, this format may be modified or<br \/>\n  replaced in the future. As with other rich snippet types, while markup helps us to better understand<br \/>\n  the content on your site, it does not guarantee that the breadcrumbs UI will be shown for your web<br \/>\n  pages in search results.\n<\/p>\n<h2 id=\"events\" tabindex=\"-1\">\n  Events<br \/>\n<\/h2>\n<p>\n  In January, we added support for<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-a-new-rich-snippets-format-events\/\">rich snippets for events<\/a>.<br \/>\n  If a web page containing events listings showed up in search results, up to three links to specific<br \/>\n  events could be shown in the search result snippet.\n<\/p>\n<p>\n  This works well for general queries like<br \/>\n  <a href=\"https:\/\/www.google.com\/search?q=concerts+in+seattle\" class=\"external-link\"><span>concerts in seattle<\/span><\/a>,<br \/>\n  but we also wanted to improve the search experience when searching for a specific event. We will<br \/>\n  now show rich snippets when pages containing a single event show up in search results. Single<br \/>\n  event rich snippets now contain the date and location of the event:\n<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-e24a43bf339c.png\" loading=\"lazy\" alt=\"result showing the date and time of the event, powered by structured data\"><\/p>\n<p>\n  For instructions on adding events markup, refer to the<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/\">events page<\/a> in the<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">rich snippets documentation<\/a>.\n<\/p>\n<p class=\"byline-author\">Posted by Kavi Goel and <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/pravir-gupta\">Pravir Gupta<\/a>, Search Quality team<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thursday, September 02, 2010 It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). For a current list of supported rich results, check the search gallery. Since the initial roll-out of rich snippets in [&hellip;]<\/p>\n","protected":false},"menu_order":85146,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24427","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24427","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24427\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26815"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24427"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24427"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}