{"id":24440,"date":"2010-10-08T00:00:00","date_gmt":"2010-10-08T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/webmaster-tools-updates-to-search-queries-parameter-handling-and-messages\/"},"modified":"2010-10-08T00:00:00","modified_gmt":"2010-10-08T00:00:00","slug":"webmaster-tools-updates-to-search-queries-parameter-handling-and-messages","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/webmaster-tools-updates-to-search-queries-parameter-handling-and-messages\/","title":{"rendered":"Webmaster Tools: Updates to Search queries, Parameter handling and Messages"},"content":{"rendered":"<p class=\"gargardate\">Friday, October 08, 2010<\/p>\n<aside class=\"key-point\">It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore).<\/aside>\n<p>\n  We&#8217;ve just released updates to several features in Webmaster Tools to provide you with more detail<br \/>\n  and more control of how your site appears in search results.\n<\/p>\n<h2 id=\"search-queries\" tabindex=\"-1\">Search queries<\/h2>\n<p>\n  Time does not stand still and neither should your site. With that in mind we&#8217;ve added a &#8220;Change&#8221;<br \/>\n  column next to the impressions, clicks, clickthrough rate (CTR) and position columns, making it<br \/>\n  easier to identify trends for each of these important metrics. The change column is tied to the<br \/>\n  date range you specify, which should help when you&#8217;re trying to pinpoint when a particular change<br \/>\n  occurred.\n<\/p>\n<p><img decoding=\"async\" alt=\"the new view of top search queries in webmaster tools\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-e412920de039.png\" loading=\"lazy\"><\/p>\n<p>\n  Each query listed in Search queries now links to a query details page which includes a graph of<br \/>\n  impressions and clicks for that specific query, providing a quick visual of its performance in the<br \/>\n  search results over time. Below the graph is a table listing of the pages returned in search<br \/>\n  results for that query, along with impressions, clicks and CTR. Each column in the table is<br \/>\n  sortable, offering a quick way to re-sort the data based on what&#8217;s most interesting to you. If<br \/>\n  you&#8217;d rather use your own favorite tool to slice and dice the data you can use the &#8220;Download<br \/>\n  this table&#8221; link to export all the information from the main Search queries page or from each<br \/>\n  individual query details page.\n<\/p>\n<p><img decoding=\"async\" alt=\"query detail view in the top search queries feature in webmaster tools\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-2d9b3f413d20.png\" loading=\"lazy\"><\/p>\n<h2 id=\"better-parameter-handling:\" tabindex=\"-1\">Better Parameter Handling:<\/h2>\n<p>\n  We&#8217;ve moved this feature under its own tab in the Settings section of Webmaster Tools, and<br \/>\n  introduced a new action to manage parameters. When we introduced<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/new-parameter-handling-tool-helps-with-duplicate-content-issues\/\">Parameter Handling<\/a><br \/>\n  last year, we allowed you to specify URL parameters and whether they should be ignored or not.<br \/>\n  When you choose to ignore a parameter, you are telling us that this parameter has no impact on<br \/>\n  the displayed content. For example, consider a session id parameter, like <code>sid<\/code> in the<br \/>\n  following URLs:\n<\/p>\n<div><\/div>\n<p>\n  Assuming that these three URLs display exactly the same product page for tasty Swedish fish candy,<br \/>\n  Google only needs to crawl and index one of them. You can simply select action &#8220;Ignore&#8221; for<br \/>\n  parameter <code>sid<\/code> in Webmaster Tools and Google will just crawl and index one of these<br \/>\n  URLs, avoiding duplicates.\n<\/p>\n<p>\n  In addition to the old functionality, you now have the ability to choose a specific value among<br \/>\n  the known values for a given URL parameter. This is important when a parameter is relevant to the<br \/>\n  content, but different values of this parameter lead to similar pages. For example, consider a<br \/>\n  sorting parameter, like &#8220;sort-by&#8221; in the following URLs:\n<\/p>\n<div><\/div>\n<p>\n  These four URLs show products in the candy category. There are enough items in this category to<br \/>\n  fill two pages, and the products shown can be sorted by price, in ascending or descending order.<br \/>\n  Selecting action &#8220;Ignore&#8221; for parameter &#8220;sort-by&#8221; would be incorrect and could potentially limit<br \/>\n  our indexing of the site. This is because, after ignoring &#8220;sort-by&#8221;, we would consider the first<br \/>\n  two URLs equivalent and may choose to index the URL with ascending sort order. We would also<br \/>\n  consider the last two URLs equivalent and may choose to index the URL with descending sort order.<br \/>\n  In this scenario, we would be indexing the candy category inconsistently, with some candy products<br \/>\n  appearing in both of the pages selected for the index, while other candy products not appearing in<br \/>\n  either of them. The right solution comes from the new action &#8220;Use specific value&#8221; now available in<br \/>\n  Webmaster Tools. To avoid duplicates but still keep our indexing consistent, you can simply select<br \/>\n  action &#8220;Use specific value&#8221; for parameter &#8220;sort-by&#8221; and choose one of the valid values, say<br \/>\n  <code>asc-price<\/code>. After this, our indexing would be fully consistent, as we would focus only<br \/>\n  on the pages with products sorted by ascending price.\n<\/p>\n<p><img decoding=\"async\" alt=\"the parameter handling tool feature in webmaster tools\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-aa95cad5a8c8.png\" loading=\"lazy\"><\/p>\n<h2 id=\"messages\" tabindex=\"-1\">Messages<\/h2>\n<p>\n  Some sites receive lots of messages in the Webmaster Tools Message Center. With this update we&#8217;ve<br \/>\n  added the ability to &#8220;star&#8221; specific messages that you deem important. There&#8217;s now a separate<br \/>\n  &#8220;Starred&#8221; view where you can see all the messages that you&#8217;ve starred, making tracking and finding<br \/>\n  the most important messages for your site a breeze.\n<\/p>\n<p><img decoding=\"async\" alt=\"starring messages in the webmaster tools message center\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-8fa2e89e3c75.png\" loading=\"lazy\"><\/p>\n<p>\n  We hope these updates make Webmaster Tools even more useful for your site. If you have feedback on<br \/>\n  any of these updates, or if you have questions, post them in our<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">Webmaster Help Forum<\/a>.\n<\/p>\n<p class=\"byline-author\">\n  Posted by<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/jonathan-simon\" rel=\"author\" class=\"external-link\">Jonathan Simon<\/a>,<br \/>\n  Webmaster Trends Analyst<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Friday, October 08, 2010 It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). We&#8217;ve just released updates to several features in Webmaster Tools to provide you with more detail and more control of [&hellip;]<\/p>\n","protected":false},"menu_order":85110,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24440","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26822"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24440"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24440"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}