\n Cross-posted on the
\n Google Grants Blog<\/a>
\n <\/i>\n<\/p>\n
\n In our previous post, we did some \n As it turns out, easily accessible content on your site can make a big difference. Users tend to \n So if you’ve resolved to boost your site’s user experience and online presence for the new year, \n Help users avoid confusion by providing them with intuitive navigation, so that when they arrive Here are three features you can implement in order to lead your users down the right path:<\/p>\n \n Let’s explore how these features can make a site’s navigation more intuitive by looking at one of \n Thanks to this site’s clean navigational menu, users can find all of the site’s important pages \n Anchor text—the clickable text of a link—can help users quickly decide which links \n 20% of our submissions could improve their sites by improving the anchor text used in some of Let’s take a look at how anchor text played out in two user-submitted examples:<\/p>\n \n You can learn more about anchor text and internal linking strategies by checking out this blog \n Each page on your site is different, so flaunt your site’s diversity by giving a unique title to \n Let’s check out a few more examples to see what a difference unique, accurate page titles can \n We hope that this blog post has given you some ideas on how to ring in the new year with improved \n To learn more about the features discussed here and in our previous two site clinic posts, check \n This blog post wraps up our website clinic for non-profits. We send our warmest regards to all the
\n source code maintenance<\/a>
\n —just in time for the holidays. But once users have landed on your site, how can you make
\n sure they’ll know how to get around?\n<\/p>\n
\n have a better experience when a site helps them find and understand its content. Having an
\n accessible site not only empowers users, it also helps search engines understand what your site is
\n really about.\n<\/p>\n
\n improving your content accessibility is a great way to start. Thankfully, there are tons of
\n features you can add to make your site more accessible. In this post, we’ll highlight three of
\n them:\n<\/p>\n\n
Intuitive navigation<\/h2>\n
\n at your site, they’ll know where to click to find the information they’re looking for.\n<\/p>\n\n
\n fastest, easiest way to show users where to click next.\n <\/li>\n
\n be appealing, keep in mind that users on text-only devices and some search engines may not be
\n able to see or understand these links. Thus, many users prefer text-based links, which are also
\n easier for search engines to crawl and interpret.\n <\/li>\n
\n providing one, you display the structure of your site and give the user easy one-click
\n navigation. If users are having trouble finding specific pages on your site, a site map can help
\n them find their way. Don’t send your users into the wild without a map!\n <\/li>\n<\/ul>\n
\n our submitted sites,
\n Philanthropedia<\/a>.\n<\/p>\n![\"The](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-c6c4814dc3b6.png\")
<\/p>\n
\n within a few clicks. Wherever users end up on the site, they can always click on the “Home” button
\n to return to the main page, or on any of the links in the menu to return to the site’s important
\n subpages. Like all of the links on this site, the links in the navigational menu are text-based
\n links, which make it easier for both search engines and users to access the site’s content.
\n Finally, Philanthropedia has included a user-viewable site map, shown below, in case visitors are
\n looking for a specific page not listed in the main menu.\n<\/p>\n![\"The](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-5faea4a7ad2a.png\")
<\/p>\nConcise, descriptive anchor text for links<\/h2>\n
\n they want to click on and find out more about. Meaningful anchor text makes it easier for users to
\n navigate around your site and also helps search engines understand what the link’s destination
\n page is about.\n<\/p>\n
\n their internal links. When writing anchor text, keep two things in mind:\n<\/p>\n\n
\n phrases like “click here” or “article.” Make sure the user can get a snapshot of the destination
\n page’s overall content and functionality by reading the anchor text.\n <\/li>\n
\n attractive and convenient for users to read than a sentence or paragraph-long link.\n <\/li>\n<\/ul>\n\n\n
\n Organization<\/td>\n Anchor Text Examples<\/td>\n User Friendliness<\/td>\n Anchor Text Behavior<\/td>\n<\/tr>\n \n \n The Mosaic Project<\/a>\n <\/td>\n \n Work for Mosaic<\/a>
\n Order Our Curriculum Guide<\/a>
\n Outdoor School<\/a>\n <\/td>\n\n High: Users can get an accurate idea of the content on the links’ destination pages just by
\n reading the anchor text.\n <\/td>\n\n Active verb phrases and rich nouns accurately describe the pages that the links are
\n pointing to.\n <\/td>\n<\/tr>\n\n Asian Liver Center<\/a><\/td>\n \n Learn more<\/a>
\n here<\/a>\n <\/td>\n\n Low: The anchor text is too generic and does not give users an idea of what the linked-to
\n content is.\n <\/td>\nGeneric phrases give little insight into the pages that the links are pointing to.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n post on the importance of
\n link architecture<\/a>.\n<\/p>\nUnique, accurate page titles throughout the site<\/h2>\n
\n each page. Giving each page a unique title lets search engines know how that page is distinct
\n from others within your site. In our analysis, over 28% of sites could have improved their site
\n quality by adding unique page titles.\n<\/p>\n
\n make:\n<\/p>\n\n\n
\n Organization<\/td>\n Page Title Examples<\/td>\n User Friendliness<\/td>\n Page Title Behavior<\/td>\n<\/tr>\n \n VAMS International<\/a><\/td>\n \n Upcoming Events | VAMS International<\/a>
\n Request Service | VAMS International<\/a>
\n FAQ’s | VAMS International<\/a>\n <\/td>\n\n High: Each page’s content is relevant to its title, and the user can get a good idea of each
\n page’s unique offerings and functionality.\n <\/td>\n\n Concise, rich language joined with the organization’s name accurately describes the
\n corresponding pages. The titles show how each page is unique while also acknowledging that
\n they are all associated with one organization.\n <\/td>\n<\/tr>\n\n MHCD Evaluation and Research<\/a><\/td>\n MHCD Evaluation and Research<\/a><\/td>\n \n Low: This site contains a lot of diverse content and rich functionality; however, the
\n uniform page titles do not convey these strengths.\n <\/td>\n\n This page title is too general and does not accurately describe the content on each page.
\n The same title is used across all the pages on this site.\n <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\nWrapping things up<\/h2>\n
\n content accessibility, which can boost the user experience and online presence for your site.\n<\/p>\n
\n out our SEO Report Card<\/a> and
\n SEO Starter Guide<\/a>.\n<\/p>\n
\n great non-profit causes you are working on, and thanks to everyone who took the time to submit
\n their sites and read our posts!\n<\/p>\n