{"id":24555,"date":"2011-06-02T00:00:00","date_gmt":"2011-06-02T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-schema-org-search-engines-come-together-for-a-richer-web\/"},"modified":"2011-06-02T00:00:00","modified_gmt":"2011-06-02T00:00:00","slug":"introducing-schema-org-search-engines-come-together-for-a-richer-web","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-schema-org-search-engines-come-together-for-a-richer-web\/","title":{"rendered":"Introducing schema.org: Search engines come together for a richer web"},"content":{"rendered":"<p class=\"gargardate\">Thursday, June 02, 2011<\/p>\n<aside class=\"key-point\">It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). For a current list of supported rich results, check the<br \/>\n<a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-types\/\">search gallery<\/a>.<\/aside>\n<p>\n  Today we&#8217;re announcing <a href=\"https:\/\/schema.org\/\" class=\"external-link\">schema.org<\/a>, a new initiative from Google,<br \/>\n  Bing and Yahoo! to create and support a common set of schemas for structured data markup on web<br \/>\n  pages. Schema.org aims to be a one stop resource for webmasters looking to add markup to their<br \/>\n  pages to help search engines better understand their websites.\n<\/p>\n<p>\n  At Google, we&#8217;ve supported structured markup for a couple years now. We<br \/>\n  <a href=\"https:\/\/googleblog.blogspot.com\/2009\/05\/more-search-options-and-other-updates\" class=\"external-link\">introduced rich snippets<\/a><br \/>\n  in 2009 to better represent search results describing<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/structured-data-intro\/\">people<\/a> or containing<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/review-snippet-review-aggregaterating-structured-data\/\">reviews<\/a>. We&#8217;ve since expanded<br \/>\n  to new kinds of rich snippets, including<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/introduction-to-product-structured-data\/\">products<\/a>,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/event-event-structured-data\/\">events<\/a>,<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/recipe-recipe-howto-itemlist-structured-data\/\">recipes<\/a>, and more.\n<\/p>\n<p><img decoding=\"async\" alt=\"Example Google rich result for recipes\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-fdabbf2c3c8f.png\" loading=\"lazy\"><\/p>\n<p>\n  <i><br \/>\n  Example of a rich snippet: a search result enhanced by structured markup. In this case, the rich<br \/>\n    snippet contains a picture, reviews, and cook time for the recipe.<br \/>\n  <\/i>\n<\/p>\n<p>\n  Adoption by the webmaster community has grown rapidly, and today we&#8217;re able to show rich snippets<br \/>\n  in search results more than ten times as often as when we started two years ago.\n<\/p>\n<p>\n   We want to continue making the open web richer and more useful. We know that it takes time and<br \/>\n  effort to add this markup to your pages, and adding markup is much harder if every search engine<br \/>\n  asks for data in a different way. That&#8217;s why we&#8217;ve come together with other search engines to<br \/>\n  support a common set of schemas, just as we came together to support a common standard for<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/joint-support-for-the-sitemap-protocol\/\">Sitemaps<\/a>in 2006. With<br \/>\n  schema.org, site owners can improve how their sites appear in search results not only on Google,<br \/>\n  but on Bing, Yahoo! and potentially other search engines as well in the future.\n<\/p>\n<p>\n  Now let&#8217;s discuss some of the details of schema.org relevant to you as a webmaster.\n<\/p>\n<h2 id=\"1-schema.org-contains-a-lot-of-new-markup-types.\" tabindex=\"-1\">\n  1) Schema.org contains a lot of new markup types.<br \/>\n<\/h2>\n<p>\n  We&#8217;ve added more than 100 new types as well as ported over all of the existing rich snippets<br \/>\n  types. If you&#8217;ve looked at adding rich snippets markup before but none of the existing types<br \/>\n  were relevant for your site, it&#8217;s worth taking another look. Here are a few popular types:\n<\/p>\n<ul>\n<li>\n     Creative works:<br \/>\n     <a href=\"https:\/\/schema.org\/CreativeWork\" class=\"external-link\">CreativeWork<\/a>,<br \/>\n     <a href=\"https:\/\/schema.org\/Book\" class=\"external-link\">Book<\/a>,<br \/>\n     <a href=\"https:\/\/schema.org\/Movie\" class=\"external-link\">Movie<\/a>,<br \/>\n     <a href=\"https:\/\/schema.org\/MusicRecording\" class=\"external-link\">MusicRecording<\/a>,<br \/>\n     <a href=\"https:\/\/schema.org\/Recipe\" class=\"external-link\">Recipe<\/a>,<br \/>\n     <a href=\"https:\/\/schema.org\/TVSeries\" class=\"external-link\">TVSeries<\/a>\n    <\/li>\n<li>\n     Embedded non-text objects:<br \/>\n     <a href=\"https:\/\/schema.org\/AudioObject\" class=\"external-link\">AudioObject<\/a>,<br \/>\n     <a href=\"https:\/\/schema.org\/ImageObject\" class=\"external-link\">ImageObject<\/a>,<br \/>\n     <a href=\"https:\/\/schema.org\/VideoObject\" class=\"external-link\">VideoObject<\/a>\n    <\/li>\n<li>\n     <a href=\"https:\/\/schema.org\/Event\" class=\"external-link\">Event<\/a>\n    <\/li>\n<li>\n     <a href=\"https:\/\/schema.org\/Organization\" class=\"external-link\">Organization<\/a>\n    <\/li>\n<li>\n     <a href=\"https:\/\/schema.org\/Person\" class=\"external-link\">Person<\/a>\n    <\/li>\n<li>\n     <a href=\"https:\/\/schema.org\/Place\" class=\"external-link\">Place<\/a>,<br \/>\n     <a href=\"https:\/\/schema.org\/LocalBusiness\" class=\"external-link\">LocalBusiness<\/a>,<br \/>\n     <a href=\"https:\/\/schema.org\/Restaurant\" class=\"external-link\">Restaurant<\/a>\n    <\/li>\n<li>\n     <a href=\"https:\/\/schema.org\/Product\" class=\"external-link\">Product<\/a>,<br \/>\n     <a href=\"https:\/\/schema.org\/Offer\" class=\"external-link\">Offer<\/a>,<br \/>\n     <a href=\"https:\/\/schema.org\/AggregateOffer\" class=\"external-link\">AggregateOffer<\/a>\n    <\/li>\n<li>\n     <a href=\"https:\/\/schema.org\/Review\" class=\"external-link\">Review<\/a>,<br \/>\n     <a href=\"https:\/\/schema.org\/AggregateRating\" class=\"external-link\">AggregateRating<\/a>\n    <\/li>\n<\/ul>\n<p>\n  Or, view a<br \/>\n   <a href=\"https:\/\/schema.org\/docs\/full\" class=\"external-link\">full list of all schema.org types<\/a>.<br \/>\n  The new markup types may be used for future rich snippets formats as well as other types of<br \/>\n  improvements to help people find your content more easily when searching.\n<\/p>\n<h2 id=\"2-schema.org-uses-microdata.\" tabindex=\"-1\">\n    2) Schema.org uses microdata.<br \/>\n<\/h2>\n<p>\n  Historically, we&#8217;ve supported three different standards for structured data markup: microdata,<br \/>\n  microformats, and RDFa. We&#8217;ve decided to focus on just one format for schema.org to create a<br \/>\n  simpler story for webmasters and to improve consistency across search engines relying on the<br \/>\n  data. There are arguments to be made for preferring any of the existing standards, but we&#8217;ve found<br \/>\n  that microdata strikes a balance between the extensibility of RDFa and the simplicity of<br \/>\n  microformats, so this is the format that we&#8217;ve gone with.\n<\/p>\n<p>\n  To get an overview of microdata as well as the conventions followed by schema.org, take a look at<br \/>\n  the schema.org <a href=\"https:\/\/schema.org\/docs\/gs\" class=\"external-link\">Getting Started<\/a><br \/>\n  guide.\n<\/p>\n<h2 id=\"3-well-continue-to-support-our-existing-rich-snippets-markup-formats.\" tabindex=\"-1\">\n  3) We&#8217;ll continue to support our existing rich snippets markup formats.<br \/>\n<\/h2>\n<p>\n  If you&#8217;ve already done markup on your pages using microformats or RDFa, we&#8217;ll continue to support<br \/>\n  it. One caveat to watch out for: while it&#8217;s OK to use the new schema.org markup or continue to<br \/>\n  use existing microformats or RDFa markup, you should avoid mixing the formats together on the<br \/>\n  same web page, as this can confuse our parsers.\n<\/p>\n<h2 id=\"4-test-your-markup-using-the-rich-snippets-testing-tool.\" tabindex=\"-1\">\n  4) Test your markup using the rich snippets testing tool.<br \/>\n<\/h2>\n<p>\n  It&#8217;s very useful to test your web pages with markup to make sure we&#8217;re able to parse the data<br \/>\n  correctly. As with previous rich snippets markup formats, you should use the<br \/>\n   <a href=\"https:\/\/www.google.com\/webmasters\/tools\/richsnippets\" class=\"external-link\">rich snippets testing tool<\/a><br \/>\n   for this purpose. Note that while the testing tool will show the marked up information that was<br \/>\n  parsed from the page, rich snippets previews are not yet shown for schema.org markup. We&#8217;ll be<br \/>\n  adding this functionality soon.\n<\/p>\n<p>\n  The <a href=\"https:\/\/schema.org\/\" class=\"external-link\">schema.org<\/a> website and the rich snippets testing tool are in<br \/>\n  English. However, Google shows rich snippets in search results globally, so there&#8217;s no need to<br \/>\n  wait to start marking up your pages.\n<\/p>\n<p>\n  To learn more about rich snippets and how they relate to schema.org, check out the<br \/>\n   <a href=\"https:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?answer=1211158\" class=\"external-link\">Rich snippets schema.org FAQ<\/a>.\n<\/p>\n<p class=\"byline-author\">\n  By<br \/>\n  <a href=\"https:\/\/plus.google.com\/105463431369386373374\/about\" rel=\"author\" class=\"external-link\">Kavi Goel<\/a><br \/>\n  and<br \/>\n  <a href=\"https:\/\/www.linkedin.com\/in\/pravirgupta\/\" class=\"external-link\">Pravir Gupta<\/a>,<br \/>\n  Search Quality team<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thursday, June 02, 2011 It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). For a current list of supported rich results, check the search gallery. Today we&#8217;re announcing schema.org, a new initiative from [&hellip;]<\/p>\n","protected":false},"menu_order":84873,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24555","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/26876"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24555"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24555"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}