Thursday, May 30, 2013<\/p>\n
\n If Google understands your website’s content in a structured way, we can present that content more \n Today we’re excited to announce two features that make it simpler than ever before to participate \n Data Highlighter<\/a>
\n accurately and more attractively to Google users. For example, our algorithms can enhance your
\n search results with
\n “rich snippets<\/a>”
\n when we understand that your page is a structured product listing, event, recipe, review, or
\n similar. We can also feature your data in
\n Knowledge Graph<\/a>
\n panels or in
\n Google Now<\/a>
\n cards, helping to spread the word about your content.\n<\/p>\n
\n in structured data features. The first is an expansion of Data Highlighter to seven new types of
\n structured data. The second is a brand new tool, the Structured Data Markup Helper.\n<\/p>\nSupport for Products, Businesses, Reviews and more in Data Highlighter<\/h2>\n
\n launched in
\n December 2012<\/a> as a
\n point-and-click tool for teaching Google the pattern of structured data about
\n events<\/a> on your website—without even
\n having to edit your site’s HTML. Now, you can also use Data Highlighter to teach us about many
\n other kinds of structured data on your site:
\n products<\/a>,
\n local businesses<\/a>,
\n articles<\/a>,
\n software applications<\/a>,
\n movies<\/a>,
\n restaurants<\/a>, and
\n TV episodes<\/a>.\n<\/p>\n