Monday, October 06, 2014<\/p>\n
\n “Hey, how do I get my business on the web?” Having worked at Google for nine years, if I had a \n A \n The great thing about video is that you can pause at any time and work at your own pace. Next \n Meet my sister, Marnie, who owns a jewelry store and my cousin, Scott, who works as a realtor. \n With the example of Scott, the realtor, you’ll learn about the marketing funnel, setting an online \n Marnie and Scott figure out their customers’ most common journeys to reach their business. We’ll \n The fundamentals and best practices to take your business from offline to online!\n<\/p>\n \n With Scott’s business as a realtor, see how to demonstrate that your local business is the best \n We’ll end the series by showing how Scott makes sure his online presence sends a cohesive message
\n penny for every time someone asked me that question… \ud83d\ude42<\/span> To answer,
\n today we’re releasing a short video series (30 minutes total!), sharing the same advice we’d give
\n to our friends and family. It’s the advice I’d give to my sister, Marnie, who owns a jewelry
\n store, or my cousin, Scott, who works as a realtor. Video spoiler alert: You won’t need to make a
\n website, but you definitely need a way for your local business to reach potential customers using
\n their mobile phones, tablets, or desktop computers.\n<\/p>\n
\n video series<\/a>
\n to help local business owners of all technical levels to get their business found on the web. It
\n focuses on the benefits of creating a
\n Yelp business page<\/a>,
\n Facebook page<\/a>,
\n Google My Business page<\/a>, and so
\n on.<\/i>\n<\/p>\n
\n time you hear the question: “How do I get my business on Google?”, please share the link and let’s
\n get more local businesses online!\n<\/p>\n\n Video #1: Introduction and hot topics<\/a>
\n (3:22)
\n<\/h2>\n
\n Follow them as we talk about the big changes in the last decade, such as making sure your business
\n can reach customers at work, home, or on-the-go using their mobile phones.\n<\/p>\n\n Video #2:
\n Determine your business’ value-add and online goal<\/a>
\n (4:08)
\n<\/h2>\n
\n goal, and highlighting what makes your business special.\n<\/p>\n\n Video #3. Find potential customers<\/a>
\n (7:41)
\n<\/h2>\n
\n use their examples to brainstorm how you can reach customers on review sites, through search
\n engines, maps apps, and social and professional networking sites.\n<\/p>\n\n Video #4:
\n Basic implementation and best practices<\/a>
\n (5:23)
\n<\/h2>\n\n Video #5: Differentiate your business from the competition<\/a>
\n (5:09)
\n<\/h2>\n
\n choice for customers by adding photos, videos, and getting reviews.\n<\/p>\n\n Video #6:
\n Engage customers with a holistic online identity<\/a>
\n (4:51)
\n<\/h2>\n
\n to customers and answers all their common questions. \ud83d\ude42<\/span>\n<\/p>\n