{"id":24857,"date":"2014-10-27T00:00:00","date_gmt":"2014-10-27T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/updating-our-technical-webmaster-guidelines\/"},"modified":"2014-10-27T00:00:00","modified_gmt":"2014-10-27T00:00:00","slug":"updating-our-technical-webmaster-guidelines","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/updating-our-technical-webmaster-guidelines\/","title":{"rendered":"Updating our technical Webmaster Guidelines"},"content":{"rendered":"<p class=\"gargardate\">Monday, October 27, 2014<\/p>\n<p>\n  We recently announced that our indexing system has been<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/understanding-web-pages-better\/\">rendering web pages<\/a><br \/>\n  more like a typical modern browser, with CSS and JavaScript turned on. Today, we&#8217;re updating one<br \/>\n  of our<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/search-essentials-overview\/\">technical Webmaster Guidelines<\/a><br \/>\n  in light of this announcement.\n<\/p>\n<p>\n  For optimal rendering and indexing, our new guideline specifies that you should allow Googlebot<br \/>\n  access to the JavaScript, CSS, and image files that your pages use. This provides you optimal<br \/>\n  rendering and indexing for your site. <strong>Disallowing crawling of Javascript or CSS files in<br \/>\n  your site&#8217;s robots.txt directly harms how well our algorithms render and index your content and<br \/>\n  can result in suboptimal rankings.<\/strong>\n<\/p>\n<h2 id=\"updated-advice-for-optimal-indexing\" tabindex=\"-1\">Updated advice for optimal indexing<\/h2>\n<p>\n  Historically, Google indexing systems resembled old text-only browsers, such as Lynx, and that&#8217;s<br \/>\n  what our Webmaster Guidelines said. Now, with indexing based on page rendering, it&#8217;s no longer<br \/>\n  accurate to see our indexing systems as a text-only browser. Instead, a more accurate<br \/>\n  approximation is a modern web browser. With that new perspective, keep the following in mind:\n<\/p>\n<ul>\n<li>\n    Just like modern browsers, our rendering engine might not support all of the technologies a page<br \/>\n    uses. Make sure your web design adheres to the principles of<br \/>\n    <a href=\"https:\/\/en.wikipedia.org\/wiki\/Progressive_enhancement\" class=\"external-link\">progressive enhancement<\/a><br \/>\n    as this helps our systems (and a wider range of browsers) see usable content and basic<br \/>\n    functionality when certain web design features are not yet supported.\n  <\/li>\n<li>\n<p>\n      Pages that render quickly not only help users get to your content easier, but make indexing of<br \/>\n      those pages more efficient too. We advise you follow the best practices for<br \/>\n      <a href=\"https:\/\/developers.google.com\/web\/fundamentals\/performance\" class=\"external-link\">page performance optimization<\/a>,<br \/>\n      specifically:\n    <\/p>\n<ul>\n<li>\n        <a href=\"https:\/\/developers.google.com\/web\/fundamentals\/performance\/optimizing-content-efficiency\/eliminate-downloads\" class=\"external-link\">Eliminate unnecessary downloads<\/a>\n      <\/li>\n<li>\n        <a href=\"https:\/\/developers.google.com\/web\/fundamentals\/performance\/optimizing-content-efficiency\/optimize-encoding-and-transfer\" class=\"external-link\">Optimize the serving of your CSS and JavaScript files<\/a><br \/>\n        by concatenating (merging) your separate CSS and JavaScript files, minifying the<br \/>\n        concatenated files, and configuring your web server to serve them compressed (usually gzip<br \/>\n        compression)\n      <\/li>\n<\/ul>\n<\/li>\n<li>\n    Make sure your server can handle the additional load for serving of JavaScript and CSS files to<br \/>\n    Googlebot.\n  <\/li>\n<\/ul>\n<h2 id=\"testing-and-troubleshooting\" tabindex=\"-1\">Testing and troubleshooting<\/h2>\n<p>\n  In conjunction with the launch of our rendering-based indexing, we also updated the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/answer\/158587\" class=\"external-link\">Fetch and Render as Google<\/a><br \/>\n  feature in Webmaster Tools so webmasters could see how our systems render the page. With it,<br \/>\n  you&#8217;ll be able to identify a number of indexing issues: improper robots.txt restrictions,<br \/>\n  redirects that Googlebot cannot follow, and more.\n<\/p>\n<p>\n  And, as always, if you have any comments or questions, please ask in our<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\/\" class=\"external-link\">Webmaster Help forum<\/a>.\n<\/p>\n<p class=\"byline-author\">\n  Posted by<br \/>\n  <a href=\"https:\/\/google.com\/+PierreFar?rel=superauthor\" class=\"external-link\">Pierre Far<\/a>,<br \/>\n  Webmaster Trends Analyst<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monday, October 27, 2014 We recently announced that our indexing system has been rendering web pages more like a typical modern browser, with CSS and JavaScript turned on. Today, we&#8217;re updating one of our technical Webmaster Guidelines in light of this announcement. For optimal rendering and indexing, our new guideline specifies that you should allow [&hellip;]<\/p>\n","protected":false},"menu_order":83630,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24857","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27044"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24857"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24857"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}