Thursday, November 19, 2015<\/p>\n
\n Developing algorithmic changes to search involves a \n In 2013, we published our human rating guidelines to provide transparency on how Google works and \n We often make changes to the guidelines as our understanding of what users wants evolves, but we \n This is not the final version of our rater guidelines. The guidelines will continue to evolve as \n We expect our phones and other devices to do a lot, and we want Google to continue giving users
\n process of experimentation<\/a>.
\n Part of that experimentation is having evaluators\u2014people who assess the quality of Google’s search
\n results\u2014give us feedback on our experiments. Ratings from evaluators do not determine individual
\n site rankings, but are used help us understand our experiments. The evaluators base their ratings
\n on guidelines we give them; the guidelines reflect what Google thinks search users want.\n<\/p>\n
\n to help webmasters understand what Google looks for in web pages. Since that time, a lot has
\n changed: notably, more people have smartphones than ever before and more searches are done on
\n mobile devices today than on computers.\n<\/p>\n
\n haven’t shared an update publicly since then. However, we recently completed a major revision of
\n our
\n rater guidelines<\/a>
\n to adapt to this mobile world, recognizing that people use Search differently when they carry
\n internet-connected devices with them all the time.\n<\/p>\n
\n Search, and how people use it, changes. We won’t be updating the public document with every
\n change, but we will try to publish big changes to the guidelines periodically.\n<\/p>\n
\n the answers they’re looking for\u2014fast!\n<\/p>\n