{"id":24959,"date":"2016-11-04T00:00:00","date_gmt":"2016-11-04T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-first-indexing-2\/"},"modified":"2016-11-04T00:00:00","modified_gmt":"2016-11-04T00:00:00","slug":"mobile-first-indexing-2","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-first-indexing-2\/","title":{"rendered":"Mobile-first indexing"},"content":{"rendered":"<p class=\"gargardate\">Friday, November 04, 2016<\/p>\n<aside class=\"key-point\">\n  <b>Newer content available<\/b>: This post is outdated. Check out our newer<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-site-and-mobile-first-indexing-best-practices\/\">Mobile-first indexing best practices<\/a>.<br \/>\n<\/aside>\n<p>\n  Today, most people are searching on Google using a mobile device. However, our ranking systems<br \/>\n  still typically look at the desktop version of a page&#8217;s content to evaluate its relevance to the<br \/>\n  user. This can cause issues when the mobile page has less content than the desktop page because<br \/>\n  our algorithms are not evaluating the actual page that is seen by a mobile searcher.\n<\/p>\n<p>\n  To make our results more useful, we&#8217;ve begun experiments to make our index mobile-first. Although<br \/>\n  our search index will continue to be a single index of websites and apps, our algorithms will<br \/>\n  eventually primarily use the mobile version of a site&#8217;s content to rank pages from that site, to<br \/>\n  understand structured data, and to show snippets from those pages in our results. Of course, while<br \/>\n  our index will be built from mobile documents, we&#8217;re going to continue to build a great search<br \/>\n  experience for all users, whether they come from mobile or desktop devices.\n   <\/p>\n<p>\n  We understand this is an important shift in our indexing and it&#8217;s one we take seriously. We&#8217;ll<br \/>\n  continue to carefully experiment over the coming months on a small scale and we&#8217;ll ramp up this<br \/>\n  change when we&#8217;re confident that we have a great user experience. Though we&#8217;re only beginning this<br \/>\n  process, here are a few recommendations to help webmasters prepare as we move towards a more<br \/>\n  mobile-focused index.\n<\/p>\n<ul>\n<li>\n    If you have a <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-site-and-mobile-first-indexing-best-practices\/#responsive-design\">responsive site<\/a> o<br \/>\n    a <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-site-and-mobile-first-indexing-best-practices\/\">dynamic serving site<\/a> where the<br \/>\n    primary content and markup is equivalent across mobile and desktop, you shouldn&#8217;t have to change<br \/>\n    anything.\n  <\/li>\n<li>\n    If you have a <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-site-and-mobile-first-indexing-best-practices\/\">site configuration<\/a> where the<br \/>\n    primary content and markup is different across mobile and desktop, you should consider making<br \/>\n    some changes to your site.\n  <\/li>\n<ul>\n<li>\n      Make sure to serve structured markup for both the desktop and mobile version.<br \/>\n      <br \/>\n      Sites can verify the equivalence of their structured markup across desktop and mobile by typing<br \/>\n      the URLs of both versions into the<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/schema-markup-testing-tool\/\">Structured Data Testing Tool<\/a><br \/>\n      and comparing the output.<br \/>\n      <br \/>\n      When adding structured data to a mobile site, avoid adding large amounts of markup that isn&#8217;t<br \/>\n      relevant to the specific information content of each document.\n    <\/li>\n<li>\n      Use the<br \/>\n      <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6062598\" class=\"external-link\">robots.txt testing tool<\/a><br \/>\n      to verify that your mobile version is accessible to Googlebot.\n    <\/li>\n<li>\n      Sites do not have to make changes to their<br \/>\n      <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/mobile-site-and-mobile-first-indexing-best-practices\/#separate-urls\">canonical links<\/a>; we&#8217;ll continue to<br \/>\n      use these links as guides to serve the appropriate results to a user searching on desktop or<br \/>\n      mobile.\n     <\/li>\n<\/ul>\n<li>\n    If you are a site owner who has only verified their desktop site in Search Console,<br \/>\n    <a href=\"https:\/\/support.google.com\/webmasters\/answer\/35179\" class=\"external-link\">please add and verify your mobile version<\/a>.\n  <\/li>\n<li>\n    If you only have a desktop site, we&#8217;ll continue to index your desktop site just fine, even if<br \/>\n    we&#8217;re using a mobile user agent to view your site.\n  <\/li>\n<\/ul>\n<p>\n  If you have any questions, you can contact us via the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/go\/community\" class=\"external-link\">Webmaster forums<\/a><br \/>\n  or our <a href=\"https:\/\/developers.google.com\/search\/events\">public events<\/a>. We anticipate this change will<br \/>\n  take some time and we&#8217;ll update you as we make progress on migrating our systems.\n<\/p>\n<p class=\"byline-author\">Posted by Doantam Phan, Product Manager<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Friday, November 04, 2016 Newer content available: This post is outdated. Check out our newer Mobile-first indexing best practices. Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page&#8217;s content to evaluate its relevance to the user. This can cause [&hellip;]<\/p>\n","protected":false},"menu_order":82891,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24959","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27125"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24959"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24959"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}