{"id":24977,"date":"2017-06-02T00:00:00","date_gmt":"2017-06-02T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/better-snippets-for-your-users\/"},"modified":"2017-06-02T00:00:00","modified_gmt":"2017-06-02T00:00:00","slug":"better-snippets-for-your-users","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/better-snippets-for-your-users\/","title":{"rendered":"Better Snippets for your Users"},"content":{"rendered":"<p class=\"gargardate\">Friday, June 02, 2017<\/p>\n<aside class=\"key-point\">It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). For up-to-date information, see our documentation about<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/snippets\/\">how to control your sippets in search results<\/a>.<\/aside>\n<p>\n  Before buying a book, people like to get a snapshot of how they&#8217;re about to spend a few hours<br \/>\n  reading. They&#8217;ll take a look at the synopsis, the preface, or even the prologue just to get a<br \/>\n  sense about whether they&#8217;ll like the book.\n<\/p>\n<p>\n  Search result snippets are much the same; they help people decide whether or not it makes sense<br \/>\n  to invest the time reading the page the snippet belongs to.\n<\/p>\n<p><img decoding=\"async\" alt height=\"272\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-cd0af7be67f3.jpg\" loading=\"lazy\" width=\"624\"><\/p>\n<p>\n  The more descriptive and relevant a search result snippet is, the more likely that people will<br \/>\n  click through and be satisfied with the page they land on. Historically, snippets came from 3<br \/>\n  places:\n<\/p>\n<ol>\n<li>The content of the page<\/li>\n<li>The meta description<\/li>\n<li>DMOZ listings<\/li>\n<\/ol>\n<p>\n  The content of the page is an obvious choice for result snippets, and  the content that can be<br \/>\n  extracted is often the most relevant to people&#8217;s queries. However, there are times when the<br \/>\n  content itself isn&#8217;t the best source for a snippet. For instance, when someone searches for a<br \/>\n  publishing company for their book, the relevant home pages in the result set may contain only a<br \/>\n  few images describing the businesses and a logo, and maybe some links, none of which are<br \/>\n  particularly useful for a snippet.\n<\/p>\n<p>\n  The logical fallback in cases when the content of a page doesn&#8217;t have much textual content for<br \/>\n  a search result snippet is the meta description. This should be short blurbs that describe<br \/>\n  accurately and precisely the content in a few words.\n<\/p>\n<p>\n  Finally, when a page doesn&#8217;t have much textual content for snippet generation and the meta<br \/>\n  description is missing, unrelated to the page, or low quality, our fallback was<br \/>\n  <a href=\"https:\/\/en.wikipedia.org\/wiki\/DMOZ\" class=\"external-link\">DMOZ, also known as The Open Directory Project<\/a>.<br \/>\n  For over 10 years, we relied on DMOZ for snippets because the quality of the DMOZ snippets were<br \/>\n  often much higher quality than those  provided by webmasters in their meta description, or were<br \/>\n  more descriptive than what the page provided.\n<\/p>\n<p>\n  With DMOZ <a href=\"https:\/\/www.dmoz.org\/\" class=\"external-link\">now closed<\/a>, we&#8217;ve stopped using its<br \/>\n  listings for snippeting, so it&#8217;s a lot more important that webmasters provide good meta<br \/>\n  descriptions, if adding more content to the page is not an option.\n<\/p>\n<p><b>What makes a good meta description?<\/b><\/p>\n<p>\n  Good meta descriptions are short blurbs that describe accurately the content of the page. They<br \/>\n  are like a pitch that convince the user that the page is exactly what they&#8217;re looking for. For<br \/>\n  more tips, we have a handy<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/snippets\/\">help center article<\/a> on the topic. Remember<br \/>\n  to make sure that both your desktop and your mobile pages include both a title and a meta<br \/>\n  description.\n<\/p>\n<p><b>What are the most common problems with meta descriptions?<\/b><\/p>\n<p>\n  Because meta descriptions are usually visible only to search engines and other software,<br \/>\n  webmasters sometimes forget about them, leaving them completely empty. It&#8217;s also common, for<br \/>\n  the same reason, that the same meta description is used across multiple (and sometimes many)<br \/>\n  pages. On the flip side, it&#8217;s also relatively common that the description is completely<br \/>\n  off-topic, low quality, or outright spammy. These issues tarnish our users&#8217; search experience,<br \/>\n  so we prefer to ignore such meta descriptions.\n<\/p>\n<p><b> Is there a character limit for meta descriptions?<\/b><\/p>\n<p>\n  There&#8217;s no limit on how long a meta description can be, but the search result snippets are<br \/>\n  truncated as needed, typically to fit the device width.\n<\/p>\n<p>\n  <b>What will happen with the <code>NOODP<\/code> <span>robots<\/span> rule?<\/b>\n<\/p>\n<p>\n  With DMOZ (ODP) closed, we stopped relying on its data and thus the <code>NOODP<\/code> rule is already<br \/>\n  no-op.\n<\/p>\n<p><b> Can I prevent Google from using the page contents as snippet?<\/b><\/p>\n<p>\n  You can prevent Google from generating snippets altogether by specifying the<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/robots-meta-tag\/#nosnippet\"><code>nosnippet<\/code> <span>robots<\/span> rule<\/a>.<br \/>\n  There&#8217;s no way to prevent using page contents as snippet while allowing other sources.\n<\/p>\n<p>\n  As always, if you have questions, ask in the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">forums<\/a> or find us<br \/>\n  on <a href=\"https:\/\/twitter.com\/googlesearchc\/\" class=\"external-link\">Twitter<\/a>!\n<\/p>\n<p class=\"byline-author\">\n  Posted by <a href=\"https:\/\/garyillyes.com\/+\" class=\"external-link\">Gary Illyes<\/a>, Search Team<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Friday, June 02, 2017 It&#8217;s been a while since we published this blog post. Some of the information may be outdated (for example, some images may be missing, and some links may not work anymore). For up-to-date information, see our documentation about how to control your sippets in search results. Before buying a book, people [&hellip;]<\/p>\n","protected":false},"menu_order":82681,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-24977","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/24977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27138"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=24977"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=24977"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=24977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}