{"id":25160,"date":"2020-10-26T00:00:00","date_gmt":"2020-10-26T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/best-practices-for-black-friday-and-cyber-monday-pages\/"},"modified":"2020-10-26T00:00:00","modified_gmt":"2020-10-26T00:00:00","slug":"best-practices-for-black-friday-and-cyber-monday-pages","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/best-practices-for-black-friday-and-cyber-monday-pages\/","title":{"rendered":"Best practices for Black Friday and Cyber Monday pages"},"content":{"rendered":"<p class=\"gargardate\">Tuesday, October 26, 2020<\/p>\n<p>\n  The end of the year holiday season is a peak time for many merchants with special sales events<br \/>\n  such as Black Friday and Cyber Monday. As a merchant, you can help Google highlight your sales<br \/>\n  events by providing landing pages with relevant content and high quality images.\n<\/p>\n<h2 id=\"best-practices\" tabindex=\"-1\">Best Practices<\/h2>\n<p>\n  The following are recommended best practices for your landing pages:\n<\/p>\n<ul>\n<li><b>Create the page early.<\/b> Make sure you create the page well before the sale so<br \/>\n    Googlebot has time to discover and index the page. Make sure you are not blocking Google from<br \/>\n    crawling the URL (the Google <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9012289\" class=\"external-link\">URL<br \/>\n    Inspection Tool<\/a> can be used to check this).<\/li>\n<li><b>Follow standard SEO best practices.<\/b> A list of SEO best practices for landing<br \/>\n    pages can be found in our <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/seo-starter-guide\/\">Search Engine<br \/>\n    Optimization (SEO) Starter Guide<\/a>.<\/li>\n<li><b>Link to the landing pages from your home page<\/b> (or similar) to increase their<br \/>\n    prominence, helping users (and Google) find the landing page quicker.<\/li>\n<li><b>Use a recurring URL<\/b>, not a new URL for each occurrence of the event. Give the<br \/>\n    landing page of recurring events a meaningful URL that reflects the event that is used each year<br \/>\n    (for example: use <code>\/sale\/black-friday<\/code>, not <code>\/sale\/2020\/black-friday<\/code>).<\/li>\n<li><b>Include a relevant, high quality image.<\/b> Provide a static image with an<br \/>\n    up-to-date representation of your sale. Trim any whitespace around the borders of the image,<br \/>\n    and ensure that the image is visually engaging and is of good quality. For additional guidance on<br \/>\n    image quality, review the <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/images-best-practices\/\">Google Images<br \/>\n    best practices<\/a> and <a href=\"https:\/\/developers.google.com\/web\/fundamentals\/design-and-ux\/responsive\/images\" class=\"external-link\">Images Web Fundamentals<\/a>.<\/li>\n<li><b>Get your page recrawled. <\/b>After you&#8217;ve tested your structured data for<br \/>\n    validity, <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/recrawl-request\/\">ask Google to recrawl<br \/>\n    your page<\/a> to get your content updated more quickly. (Note: as of publication this tool is<br \/>\n    undergoing maintenance, but we hope to have it up-and-running again soon.)<\/li>\n<\/ul>\n<p>\n  If you have any questions, let us know through the <a href=\"https:\/\/support.google.com\/webmasters\/go\/community\" class=\"external-link\">Help<br \/>\n  forum<\/a> or on <a href=\"https:\/\/twitter.com\/googlesearchc\" class=\"external-link\">Twitter<\/a>.\n<\/p>\n<p class=\"byline-author\">Posted by <a href=\"https:\/\/twitter.com\/akent99\" class=\"external-link\">Alan Kent<\/a>, Search Relations Team<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tuesday, October 26, 2020 The end of the year holiday season is a peak time for many merchants with special sales events such as Black Friday and Cyber Monday. As a merchant, you can help Google highlight your sales events by providing landing pages with relevant content and high quality images. Best Practices The following [&hellip;]<\/p>\n","protected":false},"menu_order":81439,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25160","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27281"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25160"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25160"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}