{"id":25226,"date":"2022-03-23T00:00:00","date_gmt":"2022-03-23T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/improving-product-review-ranking-one-year-on\/"},"modified":"2022-03-23T00:00:00","modified_gmt":"2022-03-23T00:00:00","slug":"improving-product-review-ranking-one-year-on","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/improving-product-review-ranking-one-year-on\/","title":{"rendered":"Improving Product Review ranking, one year on"},"content":{"rendered":"<p class=\"gargardate\">Wednesday, March 23, 2022<\/p>\n<aside class=\"key-point\">We now post about product reviews updates on our<br \/>\n  <a href=\"https:\/\/status.search.google.com\/products\/rGHU1u87FJnkP6W2GwMi\/history\" class=\"external-link\">List of Google Search ranking updates<\/a> page.<br \/>\n  To learn how a product reviews update works and how you can assess and improve your content, see <a href=\"https:\/\/developers.google.com\/search\/updates\/product-reviews-update\">Google Search&#8217;s product reviews update and your website<\/a>.<\/aside>\n<p>\n  We\u2019ve regularly heard through user feedback that people prefer detailed<br \/>\n  reviews with evidence of products actually being tested. Over the past year,<br \/>\n  we\u2019ve updated<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/december-2021-product-reviews-update-and-your-site\/\">how Search ranks product reviews<\/a><br \/>\n  to prioritize in-depth and<br \/>\n  authentic content based on that feedback and our internal testing and<br \/>\n  evaluation processes. Today, we\u2019re launching another update that builds on<br \/>\n  that work to enhance our ability to identify high quality product reviews.<br \/>\n  This will make it easier for us to get sound purchasing advice in front of<br \/>\n  users, and to reward creators who are earnest in being helpful.\n<\/p>\n<p>\n  The update will roll out over the next few weeks, and may impact the rankings of<br \/>\n  English-language product reviews across many sites.\n<\/p>\n<p>\n  We&#8217;ve seen positive effects<br \/>\n  of our initial changes on the English-language ecosystem and online shoppers,<br \/>\n  and we plan to open up product review support for more languages. If you create<br \/>\n  product reviews in any language we recommend that you follow our<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/write-high-quality-reviews\/\">best practices for product reviews<\/a><br \/>\n  to help your content have the most impact.\n<\/p>\n<p><img decoding=\"async\"\n  src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-e7d7a875a351.png\" loading=\"lazy\"\n  style=\"display:block; margin-left: auto; margin-right: auto; width: 50%;\"\n  alt=\"Example product review comparing multiple products.\"\n  title=\"Example product review comparing multiple products.\"\n><\/p>\n<p>\n  Since launching our initial product reviews updates, we received a number of<br \/>\n  questions about reviews with multiple products that we\u2019d like to address:\n<\/p>\n<ul>\n<li>\n    <b>Are product review updates relevant to ranked lists and comparison reviews?<\/b><br \/>\n    Yes. Product review updates apply to all forms of review content. The<br \/>\n    <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/write-high-quality-reviews\/\">best practices<\/a><br \/>\n    we&#8217;ve shared also apply. However, due to the shorter nature of ranked lists,<br \/>\n    you may want to demonstrate expertise and reinforce authenticity in a more<br \/>\n    concise way. Citing pertinent results and including original images from tests<br \/>\n    you performed with the product can be good ways to do this.\n  <\/li>\n<li>\n    <b>Are there any recommendations for reviews recommending \u201cbest\u201d products?<\/b><br \/>\n    If you recommend a product as the best overall or the best for a certain purpose,<br \/>\n    be sure to share with the reader why you consider that product the best.<br \/>\n    What sets the product apart from others in the market?<br \/>\n    Why is the product particularly suited for its recommended purpose?<br \/>\n    Be sure to include supporting first-hand evidence.\n  <\/li>\n<li>\n    <b>If I create a review that covers multiple products, should I still create reviews for the products individually?<\/b><br \/>\n    It can be effective to write a high quality ranked list of related products<br \/>\n    in combination with in-depth single-product reviews for each recommended product.<br \/>\n    If you write both, make sure there is enough useful content in the ranked<br \/>\n    list for it to stand on its own.\n  <\/li>\n<\/ul>\n<p>\n  For additional information on the update, check out our Keyword blog<br \/>\n  <a href=\"https:\/\/blog.google\/products\/search\/more-helpful-product-reviews\/\" class=\"external-link\">Bringing more helpful product reviews to Search<\/a>.<br \/>\n  For additional advice on product review best practices, check out<br \/>\n  Google Search Central\u2019s<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/write-high-quality-reviews\/\">documentation on how to write high quality product reviews<\/a>,<br \/>\n  or post in the<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">public forums<\/a>.\n<\/p>\n<p class=\"byline-author\">\n  Posted by Perry Liu, Software Engineer, and<br \/>\n  <a href=\"https:\/\/twitter.com\/akent99\" class=\"external-link\">Alan Kent<\/a>, Search Advocate<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wednesday, March 23, 2022 We now post about product reviews updates on our List of Google Search ranking updates page. To learn how a product reviews update works and how you can assess and improve your content, see Google Search&#8217;s product reviews update and your website. We\u2019ve regularly heard through user feedback that people prefer [&hellip;]<\/p>\n","protected":false},"menu_order":80926,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25226","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27347"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25226"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25226"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}