{"id":25238,"date":"2022-06-03T00:00:00","date_gmt":"2022-06-03T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-google-generates-titles-for-documents-with-language-or-script-misalignment\/"},"modified":"2022-06-03T00:00:00","modified_gmt":"2022-06-03T00:00:00","slug":"how-google-generates-titles-for-documents-with-language-or-script-misalignment","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/how-google-generates-titles-for-documents-with-language-or-script-misalignment\/","title":{"rendered":"How Google generates titles for documents with language or script misalignment"},"content":{"rendered":"<p class=\"gargardate\">Friday, June 3, 2022<\/p>\n<p>\n  This week, we introduced an algorithmic improvement that identifies documents where the title<br \/>\n  element is written in a different language or script from its content, and chooses a title that<br \/>\n  is similar to the language and script of the document. This is based on the general principle<br \/>\n  that a document\u2019s title should be written by the language or script of its primary contents.<br \/>\n  It&#8217;s one of the reasons where<br \/>\n  <a href=\"https:\/\/alienroad.com\/google-bilgi-bankasi\/more-information-on-how-google-generates-titles-for-web-page-results\/#examples-of-going-beyond-title-elements\">we might go beyond title elements<\/a><br \/>\n  for web result titles.\n<\/p>\n<h2 id=\"multilingual-titles\" tabindex=\"-1\">Multilingual titles<\/h2>\n<p>\n  Multilingual titles repeat the same phrase with two different languages or scripts.<br \/>\n  The most popular pattern is to append an English version to the original title text.\n<\/p>\n<blockquote translated=\"no\"><p>\n  \u0917\u0940\u0924\u093e\u0902\u091c\u0932\u093f \u0915\u0940 \u091c\u0940\u0935\u0928\u0940 &#8211; Geetanjali Biography in Hindi\n<\/p><\/blockquote>\n<p>\n  In this example, the title consists of two parts (divided by a hyphen), and they express the<br \/>\n  same contents in different languages (Hindi and English). While the title is in both languages,<br \/>\n  the document itself is written only in Hindi. Our system detects such inconsistency and might use<br \/>\n  only the Hindi headline text, like:\n<\/p>\n<blockquote translated=\"no\"><p>\n  \u0917\u0940\u0924\u093e\u0902\u091c\u0932\u093f \u0915\u0940 \u091c\u0940\u0935\u0928\u0940\n<\/p><\/blockquote>\n<h2 id=\"latin-scripted-titles\" tabindex=\"-1\">Latin scripted titles<\/h2>\n<p>\n  Transliteration is when content is written from one language into a different language that uses<br \/>\n  a different script or alphabet. For example, consider a page title for a song written in Hindi<br \/>\n  but transliterated to use Latin characters rather than Hindi\u2019s native Devanagari script:\n<\/p>\n<blockquote translated=\"no\"><p>\n  jis desh me holi kheli jati hai\n<\/p><\/blockquote>\n<p>\n  In such a case, our system tries to find an alternative title using the script that\u2019s predominant on the page, which in this case could be:\n<\/p>\n<blockquote translated=\"no\"><p>\n  \u091c\u093f\u0938 \u0926\u0947\u0936 \u092e\u0947\u0902 \u0939\u094b\u0932\u0940 \u0916\u0947\u0932\u0940 \u091c\u093e\u0924\u0940 \u0939\u0948\n<\/p><\/blockquote>\n<h2 id=\"summary\" tabindex=\"-1\">Summary<\/h2>\n<p>\n  In general, our systems tend to use the title element of the page. In cases with multi-language<br \/>\n  or transliterated titles, our systems may seek alternatives that match the predominant language of the<br \/>\n  page. This is why it&#8217;s a good practice to provide a title that matches the language and\/or the<br \/>\n  script of the page&#8217;s main content.\n<\/p>\n<p>\n  We welcome further feedback in our <a href=\"https:\/\/support.google.com\/webmasters\/community\" class=\"external-link\">forum<\/a>,<br \/>\n  including existing threads on this topic in<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/thread\/122879386\/your-feedback-on-titles-shown-in-search-results\" class=\"external-link\">English<\/a><br \/>\n  and<br \/>\n  <a href=\"https:\/\/support.google.com\/webmasters\/thread\/125182163\/%E6%A4%9C%E7%B4%A2%E7%B5%90%E6%9E%9C%E3%81%AB%E8%A1%A8%E7%A4%BA%E3%81%95%E3%82%8C%E3%82%8B%E3%82%BF%E3%82%A4%E3%83%88%E3%83%AB%E3%81%AB%E9%96%A2%E3%81%99%E3%82%8B%E3%83%95%E3%82%A3%E3%83%BC%E3%83%89%E3%83%90%E3%83%83%E3%82%AF?hl=ja\" class=\"external-link\">Japanese<\/a>.\n<\/p>\n<p class=\"byline-author\">Posted by <a href=\"https:\/\/www.linkedin.com\/in\/koji-kojima-37723b263\/\" class=\"external-link\">Koji Kojima<\/a>, Google Search<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Friday, June 3, 2022 This week, we introduced an algorithmic improvement that identifies documents where the title element is written in a different language or script from its content, and chooses a title that is similar to the language and script of the document. This is based on the general principle that a document\u2019s title [&hellip;]<\/p>\n","protected":false},"menu_order":80854,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25238","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27359"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25238"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25238"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}