{"id":25356,"date":"2025-07-24T00:00:00","date_gmt":"2025-07-24T00:00:00","guid":{"rendered":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-the-google-trends-api-alpha-a-new-way-to-access-search-trends-data\/"},"modified":"2025-07-24T00:00:00","modified_gmt":"2025-07-24T00:00:00","slug":"introducing-the-google-trends-api-alpha-a-new-way-to-access-search-trends-data","status":"publish","type":"ar_kb","link":"https:\/\/alienroad.com\/google-bilgi-bankasi\/introducing-the-google-trends-api-alpha-a-new-way-to-access-search-trends-data\/","title":{"rendered":"Introducing the Google Trends API (alpha): a new way to access Search Trends data"},"content":{"rendered":"<p class=\"gargardate\">Thursday, July 24, 2025<\/p>\n<p>\nWe&#8217;re excited to let you know that the <a href=\"https:\/\/developers.google.com\/search\/apis\/trends\">Google Trends API is here<\/a>! Google<br \/>\nTrends has been around for a long time, and the website has been the main way to access the data. Over the<br \/>\n  last years we&#8217;ve seen an increase in usage, and we received numerous requests for an API which wasn&#8217;t<br \/>\n  available until today!\n<\/p>\n<aside class=\"beta\">\nThe API will be available only to a very limited number of testers. If you&#8217;re interested in testing,<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/apis\/trends#apply\">apply to be an alpha tester<\/a>.<br \/>\n<\/aside>\n<p><img decoding=\"async\" src=\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-59c73c7936fc.png\" loading=\"lazy\" alt=\"How the Google Trends API works\" width=\"50%\" class=\"attempt-right\"><\/p>\n<p>\nWhile Trends data is available through the <a href=\"https:\/\/trends.google.com\/trends\/\" class=\"external-link\">Trends website<\/a>,<br \/>\nthe API provides new ways to use the data inside your organization in a scalable way. Based on early UX research,<br \/>\n  here are some use cases we&#8217;ve heard:\n<\/p>\n<ul>\n<li><strong>Research<\/strong>: Developers can influence public resources allocation and scientific research priorities.<\/li>\n<li><strong>Publishers<\/strong>: Use data to track topics and spot emerging trends, and use that data to tell compelling stories about the issues that matter.<\/li>\n<li><strong>Business<\/strong>: Marketers and SEOs can prioritize resource investment and better develop their business&#8217; content strategy.<\/li>\n<\/ul>\n<h2 id=\"data-available\" tabindex=\"-1\">Data available<\/h2>\n<p>\nThe API will provide consistently scaled search interest data, going back 1800 days (5 years), including daily,<br \/>\n  weekly, monthly, and yearly aggregations; it&#8217;ll also offer geo restriction (region and sub-region).<br \/>\n  <em>That&#8217;s a mouthful!<\/em> In the following sections we&#8217;ll provide more details about each of the API attributes.\n<\/p>\n<h3 id=\"consistently-scaled-data\" tabindex=\"-1\">Consistently scaled data<\/h3>\n<p>\nOn the Trends website, the results are scaled from 0 to 100 every time you request data. The API uses a different<br \/>\n  method for scaling which is consistent across requests, and lets you join, compare, and merge data from multiple requests.<br \/>\n  However, while the API returns consistently scaled data, the numbers don&#8217;t reflect absolute numbers, they<br \/>\n  reflect <a href=\"https:\/\/support.google.com\/trends\/answer\/4365533\" class=\"external-link\">search interest<\/a>.\n<\/p>\n<p>\nThe advantage of this approach is that it enables developers to compare search interest between different requests.<br \/>\n  For example, if you monitor specific terms over time, with the API you can pull data only for the last period;<br \/>\n  in the Trends website you&#8217;d have to pull the entire period in every request, since each Trends website request<br \/>\n  scales the data between 0 to 100. Using consistently scaled data also makes it easier to compare between dozens<br \/>\n  of terms, while the Trends website offers only comparisons of 5 terms.\n<\/p>\n<h3 id=\"time-range-and-aggregations\" tabindex=\"-1\">Time range and aggregations<\/h3>\n<p>\nBased on our analysis, most people keep their analyses within 5 years. For that reason, we decided to limit<br \/>\n  the data to a rolling window of 1800 days (~5 years). While a lot of Trends usage is around the last 12 months,<br \/>\n  we believe 5 years is important for researchers and journalists to look back at important moments such as<br \/>\n  previous elections (usually every 4 years) and sport events (for example, Olympics, World Cup). The data goes<br \/>\n  all the way up to just 2 days ago.\n<\/p>\n<p>\nWhen it comes to date aggregation, we&#8217;ll provide daily, weekly, monthly, and yearly aggregations. Since the use<br \/>\n  cases are diverse, and developers might want to merge the data with other reports, we&#8217;re offering all four<br \/>\n  options to give more flexibility for developers to pull, manipulate, and merge Trends data with their own systems.\n<\/p>\n<h3 id=\"geographical-data\" tabindex=\"-1\">Geographical data<\/h3>\n<p>\n  The API will offer region and subregion breakdowns, as defined in the <a href=\"https:\/\/en.wikipedia.org\/wiki\/ISO_3166-2\" class=\"external-link\">ISO 3166-2 standard<\/a>.\n<\/p>\n<h2 id=\"alpha-test\" tabindex=\"-1\">Alpha test<\/h2>\n<p>\nWe&#8217;ll start testing the product to understand usage and polish the final product, so we need feedback from<br \/>\n  developers who like testing and iterating with tools that might not be production-ready. If you fit into<br \/>\n  this profile, apply for the early access to the Google Trends API alpha.\n<\/p>\n<p>\nWe&#8217;ll start opening access on a rolling basis to a limited number of developers over the coming weeks. If you&#8217;re<br \/>\n  not in the first batch of developers, don&#8217;t worry, we&#8217;ll ramp up access in the coming months.\n<\/p>\n<p>\n<a class=\"button button-primary\" href=\"https:\/\/developers.google.com\/search\/apis\/trends#apply\">Apply to be an alpha tester<\/a>\n<\/p>\n<p>\n<em>Posted by <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/daniel-waisberg\">Daniel Waisberg<\/a> and<br \/>\n  <a href=\"https:\/\/developers.google.com\/search\/blog\/authors\/hadas-jacobi\">Hadas Jacobi<\/a>, Google Trends team<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thursday, July 24, 2025 We&#8217;re excited to let you know that the Google Trends API is here! Google Trends has been around for a long time, and the website has been the main way to access the data. Over the last years we&#8217;ve seen an increase in usage, and we received numerous requests for an [&hellip;]<\/p>\n","protected":false},"menu_order":79707,"template":"","meta":{"footnotes":""},"ar_kb_kategori":[665],"ar_kb_etiket":[],"class_list":["post-25356","ar_kb","type-ar_kb","status-publish","has-post-thumbnail","hentry","ar_kb_kategori-blog"],"_links":{"self":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb"}],"about":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/types\/ar_kb"}],"version-history":[{"count":0,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb\/25356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media\/27476"}],"wp:attachment":[{"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/media?parent=25356"}],"wp:term":[{"taxonomy":"ar_kb_kategori","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_kategori?post=25356"},{"taxonomy":"ar_kb_etiket","embeddable":true,"href":"https:\/\/alienroad.com\/wp-json\/wp\/v2\/ar_kb_etiket?post=25356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}