\n for merchants with a configured Merchant Center account. We also enabled all merchants to
\n add organization-level return policies with structured data<\/a>
\n for the first time.\n<\/p>\n
\n We’re excited to announce that we’re now expanding the options for merchants to provide shipping
\n and returns information, even if they don’t have a Merchant Center account. Merchants can now
\n tell Google about their shipping and returns policies in two distinct ways: by configuring them
\n directly in Search Console or by using new organization-level structured data.\n<\/p>\n
Configure policies directly in Search Console<\/h2>\n
![\"Shipping](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-5cedc90ced53.png\")
<\/p>\n
\n We’re expanding the “Shipping and returns” feature in Search Console settings to be available to \n Previously, this feature was only available to merchants with a configured Merchant Center account. \n This is an alternative to providing this information with structured data. It’s important to note \n The “Shipping and returns” configuration will be rolling out gradually over the coming weeks for \n If you prefer to manage this information with code, we’re introducing \n This new markup support complements last year’s launch of organization-level return<\/em> \n We recommend placing shipping structured data (nested under \n If your site is an online or local business, we recommend using one of the \n We continue to recommend adding shipping policies for individual products to override your \n By providing your shipping and returns information through either of these methods, your fulfillment \n We hope these new options make it easier for all merchants to showcase their fulfillment policies
\n all websites that have been identified by Google as
\n online merchants<\/a>.\n<\/p>\n
\n Now, if Google identifies your website as an online merchant, you can set up your shipping and
\n returns policies directly within Search Console. This provides a UI-based method to
\n share your information with Google.\n<\/p>\n
\n that settings configured in Search Console will take precedence over structured data on your site.\n<\/p>\n
\n all countries and languages.\n<\/p>\nAdd organization-level shipping policy markup<\/h2>\n
\n organization-level shipping policy structured data<\/a>.\n<\/p>\n
\n policies. Instead of adding shipping markup to every single product<\/a>,
\n you can now specify a general, site-wide shipping policy. This is ideal when your shipping
\n policies apply to the majority of your products, as it reduces the amount of markup you need to
\n manage. Shipping policies specified for individual products will still take priority over this
\n general, organization-level policy for those specific items.\n<\/p>\nOrganization<\/a><\/code>)
\n on the page where you describe your shipping policy. You can then test your markup using the
\n Rich Results Test<\/a>
\n by submitting the URL of the page with shipping markup or pasting the code snippet with shipping
\n markup. Using the tool, you can confirm whether or not your markup is valid. For example, here is
\n a test for shipping policy markup:\n<\/p>\n![\"Shipping](\"https:\/\/alienroad.com\/wp-content\/uploads\/kb-gorsel\/g-08f69a7a9f1c.png\")
<\/p>\n
\n OnlineStore<\/a><\/code> o
\n LocalBusiness<\/a><\/code>
\n subtypes of Organization<\/code>.\n<\/p>\n
\n organization-level shipping policy or when you don’t have a general shipping policy that applies
\n to the majority of your products. If you’re already specifying product-level shipping policies, you
\n can continue to use them while also adding an organization-level shipping policy, if applicable.\n<\/p>\n
\n policies may appear in more search results, including
\n knowledge panels<\/a>,
\n brand profiles<\/a>, and product
\n search results. This can improve your visibility, showcase fulfillment services like free and fast
\n shipping, and ultimately attract more customers.\n<\/p>\n
\n and optimize their appearance in search results. If you have any questions or concerns, please
\n reach out to us in the Google Search Central Community<\/a>.\n<\/p>\n